1 / 7

The Business of America

The Business of America. Chapter 20 Section 3. I America’s Standard of Living. Automobile changes landscape of America Built roads/houses w/ garages 1 st auto traffic signal in Detroit (early 1920s) Holland Tunnel=1 st underwater tunnel Liberated previously isolated rural families

josiah
Download Presentation

The Business of America

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Business of America Chapter 20 Section 3

  2. I America’s Standard of Living • Automobile changes landscape of America • Built roads/houses w/ garages • 1st auto traffic signal in Detroit (early 1920s) • Holland Tunnel=1st underwater tunnel • Liberated previously isolated rural families • Women & young ppl become more independent w/ increased mobility

  3. B. The Young Airplane Industry • Airplane ind. Began by carrying mail for gov’t • Airplane became useful means of trans. • Invention of weather forecasting, radio, & navigational equipment helped airplane industry prosper

  4. C. Electrical Conveniences • Gas powered much of 1920s boom but so did electricity • Many machines ran on electricity • Alternating currents & transofrmers allowed electricity to be transmitted to suburbs • Electrical appliances made (radio, washing machine, vaccuum, etc.) • Made life of housewife easierfreed them up for other activitiesincrease of women working outside the home • Mass culture (movies, sports, newspapers) led to new lifestyle

  5. D. Dawn of Mass Advertising • Growing # of applincesrelying on advertising • No longer focused on informing the publichired psych. To study appeal of buyers • Ex.= “Say it with flowers”/ “reach for a lucky instead of a sweet” • Goods that were once luxuries now seemed a necessity • Listerine advertisement on PG 604

  6. II Superficial ProsperityA. Producing Great Quantities of Goods • Various mergers took place • Chain stores opened up (Five-and-dimes/Woolworth’s) • As business grew so did income gap between workers and managers

  7. B. Buying many Goods of Credit • Businesses also made easy credit available to lure customers • Installment plan= enabled ppl to buy goods and pay for them over time w/o putting much money down • Banks provided low interest while advertiser pushed slogans • “Enjoy while you pay” • Americans focused on the present w/ little concern for the future

More Related