Competing in the Consumer Driven Real Estate Market. USING TECHNOLOGY TOOLS TO FUEL YOUR REAL ESTATE BUSINESS Charles Cefalu – Operating Principal. A Look at the Traditional Real Estate Model.
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Belief that in order to serve a Community you need to have a physical office located in it.
Duplication of expenses such as mortgage, rent, utilities, salaries, advertising etc.
National Average of 24 Agents with only 2-3 producers in office.
Lower commission splits to Agents.
Rely heavily upon print advertising and publications.
Condition the Agent to believe that you’ll become a Great Agent because you work for a Great Company.
Branded Broker Site with Agent Pages to Promote Company.
Extended Marketing Reach
Keller Williams Associates have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.