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Triple-win:. Triple Win: Corporate Partnerships that Benefit The Salvation Army, the Corporation, and the People We Serve. Corporate Giving Trends. Companies are driving toward restoring giving to pre-recession levels 60 percent of companies increased total giving since 2009

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Triple-win:

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Triple win
Triple-win:

Triple Win:

Corporate Partnerships that Benefit The Salvation Army, the Corporation, and the People We Serve


Corporate giving trends
Corporate Giving Trends

  • Companies are driving toward restoring giving to pre-recession levels

    • 60 percent of companies increased total giving since 2009

    • 48 percent of companies increased giving by more than 10 percent

    • Of the companies that saw increases in giving from 2009 to 2011, direct cash was the most prevalent form of giving


Corporate giving trends1
Corporate Giving Trends

  • 53 percent of corporate foundations anticipate increased giving in 2012; an additional 16 percent anticipate no change

  • Between 2010 and 2011, overall foundation giving grew 2.2 percent compared to a 6 percent increase in corporate foundation giving


Corporate giving trends2
Corporate Giving Trends

  • Corporate giving is increasingly focused

  • Employee matching gift and engagement programs are high priorities

  • International giving is on the rise, largely driven by significant revenue growth abroad


Triple win partnerships
Triple-win Partnerships

  • The corporation, The Salvation Army, and the people we serve

  • Corporate win:

    • HUGE PR tool

    • Employee engagement

    • Cobranding

    • Increased community vitality

    • Tax incentives


The changing face of fundraising
The Changing Face of Fundraising


Relationship fundraising

Approach a company as a partner, rather than a funder

Honor the gatekeeper

Cash isn’t always King and the Millionaire really may live next door

Share your obstacles

Be flexible with your request

Relationship Fundraising


Triple win

Persistence pays off – but know when to walk away

Be strategic

Maintain the relationship on their terms

Relationship Fundraising


Cause related marketing
Cause-related Marketing

Product Sales

Purchase Plus

Cobranded events

Social or public service marketing


Opening the door
Opening the Door

  • Existing resources

    • Corporate partners, advisory board/committees, donors, and a donors passion

  • Identify your doughnut

    • Kroc Centers

    • Disasters

    • “Big Ideas”

    • Events


Making the ask
Making the Ask

  • Determine your ask

  • What is the corporate win?

  • Give them what they ask for—no more, no less

  • Concise, compelling, and concise


Triple wins
Triple Wins

  • Target

  • DQ Grill & Chill

  • Denali Moose Tracks

  • Best Buy

  • Buffalo Wild Wings

  • Caribou Coffee

  • MorseKode

  • Polaris Industries


For discussion
For Discussion…

  • How do we collectively respond to the globalization of corporate partnerships?

  • What steps can we take to encourage leadership to embrace our response?

  • How do we accomplish the above while maintaining our local autonomy and authority?



Resources
Resources

  • LinkedIn Group: “Salvation Army USA Grantwriters”http://www.linkedin.com/groups?gid=4158305&mostPopular=&trk=tyah

  • Grantwriting in a New Media Landscape: Forum on Policy & Procedures and How They Might Improve

  • Committee Encouraging Corporate Philantropy: http://www.CorporatePhilanthropy.org


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