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Triple-win:. Triple Win: Corporate Partnerships that Benefit The Salvation Army, the Corporation, and the People We Serve. Corporate Giving Trends. Companies are driving toward restoring giving to pre-recession levels 60 percent of companies increased total giving since 2009

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Triple-win:

Triple Win:

Corporate Partnerships that Benefit The Salvation Army, the Corporation, and the People We Serve


Corporate Giving Trends

  • Companies are driving toward restoring giving to pre-recession levels

    • 60 percent of companies increased total giving since 2009

    • 48 percent of companies increased giving by more than 10 percent

    • Of the companies that saw increases in giving from 2009 to 2011, direct cash was the most prevalent form of giving


Corporate Giving Trends

  • 53 percent of corporate foundations anticipate increased giving in 2012; an additional 16 percent anticipate no change

  • Between 2010 and 2011, overall foundation giving grew 2.2 percent compared to a 6 percent increase in corporate foundation giving


Corporate Giving Trends

  • Corporate giving is increasingly focused

  • Employee matching gift and engagement programs are high priorities

  • International giving is on the rise, largely driven by significant revenue growth abroad


Triple-win Partnerships

  • The corporation, The Salvation Army, and the people we serve

  • Corporate win:

    • HUGE PR tool

    • Employee engagement

    • Cobranding

    • Increased community vitality

    • Tax incentives


The Changing Face of Fundraising


Approach a company as a partner, rather than a funder

Honor the gatekeeper

Cash isn’t always King and the Millionaire really may live next door

Share your obstacles

Be flexible with your request

Relationship Fundraising


Persistence pays off – but know when to walk away

Be strategic

Maintain the relationship on their terms

Relationship Fundraising


Cause-related Marketing

Product Sales

Purchase Plus

Cobranded events

Social or public service marketing


Opening the Door

  • Existing resources

    • Corporate partners, advisory board/committees, donors, and a donors passion

  • Identify your doughnut

    • Kroc Centers

    • Disasters

    • “Big Ideas”

    • Events


Making the Ask

  • Determine your ask

  • What is the corporate win?

  • Give them what they ask for—no more, no less

  • Concise, compelling, and concise


Triple Wins

  • Target

  • DQ Grill & Chill

  • Denali Moose Tracks

  • Best Buy

  • Buffalo Wild Wings

  • Caribou Coffee

  • MorseKode

  • Polaris Industries


For Discussion…

  • How do we collectively respond to the globalization of corporate partnerships?

  • What steps can we take to encourage leadership to embrace our response?

  • How do we accomplish the above while maintaining our local autonomy and authority?


Best Practices and Triple Wins


Resources

  • LinkedIn Group: “Salvation Army USA Grantwriters”http://www.linkedin.com/groups?gid=4158305&mostPopular=&trk=tyah

  • Grantwriting in a New Media Landscape: Forum on Policy & Procedures and How They Might Improve

  • Committee Encouraging Corporate Philantropy: http://www.CorporatePhilanthropy.org


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