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MELIA (Coordination Action, EC 6th FP) Kick-off Meeting Sevilla, 4-7 September 2006 Dissemination: possible targets and

MELIA (Coordination Action, EC 6th FP) Kick-off Meeting Sevilla, 4-7 September 2006 Dissemination: possible targets and means Claudio Bogliotti CIHEAM-IAMB. Traditional dissemination is proved to have some success in research but fail to link with the other dimensions….

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MELIA (Coordination Action, EC 6th FP) Kick-off Meeting Sevilla, 4-7 September 2006 Dissemination: possible targets and

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  1. MELIA (Coordination Action, EC 6th FP) Kick-off Meeting Sevilla, 4-7 September 2006 Dissemination: possible targets and means Claudio Bogliotti CIHEAM-IAMB

  2. Traditional dissemination is proved to have some success in research but fail to link with the other dimensions…. • missing the interlinkage with real/usual life (societal dimension) • missing the interlinkage with the politicians (political dimension and no policy dimension) • difficulty to be understood and to identify dissemination needs • difficulty to improve mutual trustfulness (project vs. stakeholders and society) • produce no means of tangible and direct benefits (economic dimension) • detached from an education based dissemination approach, possibly centred on children, youths and adults (social, institutional and environmental dimensions) • unable to produce true motivation in citizens and politicians • difficult follow-up after dissemination • more interest to increase own visibility and show own knowledge rather than developing sustainable means of communication for dissemination

  3. Targets Citizens (adults) Children and youths Stakeholders & Decision Makers Politicians Researchers Means Project Info-Days (local) Public meetings (multi-stake) (local) Short schools (local) Working meetings (local) Demand-based WEB Vision documents Link-playing in other relevant projects Scientific contribution to relevant conferences Media tools like TV series Targets and means

  4. Info Day • Duration: half day • Objective: to constitute a group of local stakeholder involved in further dissemination. Stakeholders must see real benefit from MELIA • Targets: stakeholders (to be defined) • Activity: dissemination of MELIA • Material: leaflets

  5. Public meetings • Duration: half day • Objective: increase societal awareness • Targets: citizens, schools, community groups…… • Activity: debate on water related themes and concerns raised by media and people in the region • Material: leaflets

  6. Schooling • Duration: 1 to 2 days • Objectives: raise the awareness of children (7-14 years old) and students • Targets: schools and universities • Activities: class, games, position roles, cases of water issues to be analyzed • Material: booklet or handbook with games…..

  7. Towards politicians Duration: half day Objective: raise awareness of politicians Targets: local to regional politicians Activity: present vision document Material: vision document Beyond local stakeholders’ groups vs. other stakeholders Duration: one day Objective: Targets: Activity: dissemination of MELIA trough mutual debate Material: leaflets Input: water related problems Output: preparation of vision document for politicians Working meetings

  8. Link-playing in other relevant projects • Duration: it depends • Objectives: projects cross-dissemination • Targets: EC projects (Wasamed, Nostrum, Gewamed, Aquastress, Newater, SWAP) national projects, other Funds (WB, UNDP, …..) • Activities: analysis and dissemination of relevant documents or positions, web links, scouting relevant information, informing projects on MELIA results, produce vision document

  9. Scientific contribution to relevant conferences • Duration: it depends on the conference • Objectives: present results of MELIA and raise awareness of research on the importance of building accessible knowledge. Focus on difficulties to implement sustainability in water management • Targets: scientists (relevant international conferences) • Activities: preparation of scientific contribution

  10. Media connection • Negotiation with other EU instruments to implement the recommendatios of MELIA through TV series • Preparation of cases to local journals articles • Animate debates on Radio or TV

  11. Scheme of dissemination start-up at local level Local partner + coordinator + deputy coordinator Start-up dissemination event INFO DAY Local project partners Local stakeholder group Support to mobilisation of local targets for dissemination Local partners Local partner + coordinator + deputy coordinator Involvement in local dissemination: schooling, working meetings, public meetings, inputs to WEBs……….

  12. Regionalisation of dissemination • Need to link local events • Cross-exchange among local initiatives • Prepare regional event/s • Mobilisation of politicians and international organisations at regional level • Preparation of a regional vision-document • Regional dissemination

  13. Example of schooling for children (7-10, 10-14) years • Source: Aquastress (FP6) • Implementing partners: ID-Consulting (BE), CIHEAM-IAMB, CNR (IT) • Duration: 4 days • Location: Sardinia (Italy) • Subject: Water stress • Material: handbook and CD available • More information: www.aquastress.net

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