Context, Content & Community. Large-scale experimental systems research for large-scale social change Joe McCarthy Principal Scientist, NRC Palo Alto. Prospectus. Nokia [Research Center [Palo Alto]] Openness, experimentation, systems thinking (and doing) Context, Content & Community
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Large-scale experimental systems research forlarge-scale social change
Joe McCarthyPrincipal Scientist, NRC Palo Alto
We don’t have a demo to show (yet)
Experimentsall the way down
Become the global leaderof open innovation forhuman mobility systems of the fused physical and digital world, giving birth to the growth of businesses for Nokia.
We are co-creating the future mobile internet experience
Open innovation model (academia & industry)
We are local
955 Page Mill Road, Palo Alto, CA
We are hiring (and collaborating)
We are delighted to be here
Large-scale systems leveraging mobility, context, metadata, social networks, and deep personalization to provide dramatic improvements in the relevancy of search, advertising, and recommendation engines.
Ubiquitous communication systems which go beyond a value proposition based on pure connectivity to capture value in a world consisting of a large number of diverse, wirelessly enabled collaborating devices.
Leveraging the graphics, imaging, and computational capability of Nokia multi-media computers to facilitate mobile augmented reality, computational photography, and visual user interfaces.
Develop novel applications of emerging short range radio technologies. Implement an end-to-end sensor radio demonstrator and explore potential applications and services for mobile devices.
Investigating next generation location-based services focusing on the challenge of how to architect a balance between useful services and a strong requirement for privacy and security.
Team Leader : David Racz
A world where everyone connects effortlessly to relevant resources -- the contexts, content and communities that empower us to achieve our dreams.
Design, develop and deploy systems to connect individuals with relevant resources in ways that create value for all stakeholders.
Assumptions / Trends
Ramin Vatanparast,“Piercing the Fog of Mobile Advertising”,The Sixth International Conference on Mobile Business (ICMB 2007),July 9-11, 2007,Toronto, Ontario, Canada
Large computer displays that can sense & respond to the people and activities taking place in their vicinity.
Bridging the gaps between peopleby bridging the gaps between the online and offline worlds
UniCast, OutCast, GroupCast
Shortcomings of previous efforts
Special-purpose sensors (IR badges, RFID tags)
Goals of future efforts
Multi-purpose sensors (BT mobiles … NFC)
Multi-purpose profiles (CCC)
Nokia ad in Lisbon Airport(YDreams)
MINI Cooper Motorby