Apply social network service sns for solving problems of implementing a kms in vietnamese sme
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APPLY SOCIAL-NETWORK-SERVICE (SNS) FOR SOLVING PROBLEMS OF IMPLEMENTING A KMS IN VIETNAMESE SME PowerPoint PPT Presentation


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APPLY SOCIAL-NETWORK-SERVICE (SNS) FOR SOLVING PROBLEMS OF IMPLEMENTING A KMS IN VIETNAMESE SME. Prepared by :Pham Quoc Trung Supervised by :Prof. Yoshinori Hara Prof. Hideki Fujii Graduate School of Economics, Kyoto University Japan - 2011. Outline of the research. Introduction

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APPLY SOCIAL-NETWORK-SERVICE (SNS) FOR SOLVING PROBLEMS OF IMPLEMENTING A KMS IN VIETNAMESE SME

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Apply social network service sns for solving problems of implementing a kms in vietnamese sme

APPLY SOCIAL-NETWORK-SERVICE (SNS) FORSOLVING PROBLEMS OF IMPLEMENTING A KMS IN VIETNAMESE SME

Prepared by :Pham Quoc Trung

Supervised by :Prof. Yoshinori Hara

Prof. Hideki Fujii

Graduate School of Economics, Kyoto University

Japan - 2011


Outline of the research

Outline of the research

Introduction

Research objectives and processes

Definitions (KM, KMS, SNS, SME, LP)

Main contents

Measuring the Information Communication Technology (ICT) maturity of small and medium enterprise (SME)

Knowledge Management (KM) approach for improving Labor Productivity (LP) of Vietnamese enterprises

KM strategy based on social network service (SNS)

Integrated framework for KMS based on SNS

Conclusion & future works

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1 introduction 1

1.Introduction 1

Vietnam is in transition from planned economy to market oriented economy. Currently, labor productivity of Vietnam is very low.

Vietnamese SME increasingly becomes the majority (95%) & significant force for stimulating the economic development.

=>Demand for improving labor productivity (LP) of Vietnamese SME to sustain the economic development of Vietnam.

(a)

(b)

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1 introduction 2

1.Introduction 2

In today's knowledge society, knowledge management (KM) becomes the best strategy for improving labor productivity (LP) of any enterprise.

Recently, social network service (SNS) is increasingly considered a potential technology for implementing KMS and reforming business environment.

=>Chance for applying KM&SNS to improve LP of Vietnamese SME

Approach for improving LP of Vietnamese SME will be

Improving ICT maturity;

Improving intangible assets by applying KMS based on SNS.

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2 research objectives processes 1

2.Research objectives & processes1

Research objectives are summarized as follows:

Obj. 1 - Exploring the currentICT maturityof Vietnamese SME.

Obj. 2- Exploring the impact of KM on LP of Vietnamese SME.

Obj. 3- Exploring ability of using SNS for KMSimplementation.

Obj. 4- Suggesting anintegrated framework for implementing a KMS based on SNS in Vietnamese SME.

Papers have been published:

Combination of 2 KM strategies by Web 2.0, KSEM, 322-334, 2009.

Measuring the ICT maturity of SMEs, JKMP, 11 (1), 2010.

KM for improving LP of Vietnamese enterprises,IJKM,7 (3),2011.

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2 research objectives processes 2

2.Research objectives & processes2

Research methods: questionnaire, survey, interview, data collection & analysis, system analysis & design, etc.

Research processes:

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3 1 def knowledge km and kms

3.1.Def: Knowledge, KM and KMS

Knowledge is high valued information, which is

necessary for decision making and problem solving,

able to be reused in various business contexts.

Knowledge management (KM) is

approach for managing people & organizing business environment,

practices to identify, create, represent, and distribute knowledge throughout organization.

Knowledge Management System (KMS) is the integration of technologies and mechanisms to support practices and processes of KM in organization.

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3 2 def web 2 0 sns lp and sme

3.2.Def: Web 2.0, SNS, LP and SME

Web 2.0 is a class of techniques aiming to enhance innovation, information sharing, and collaboration. Web 2.0 has led to the development of social networking, video sharing, wiki, blog, etc.

Social network service (SNS) is a representative of web 2.0, which focuses on building online communities. In this research, SNS and web 2.0 have similar meaning.

Labor productivity (LP) is defined as output per unit of labor input (OECD). At macro level, LP can be measured as GDP per laborer, at micro level, LP can be measured as output per hour of labor.

Small & medium enterprise (SME) refers to enterprise with less than 300 employees (Vietnamese Government).

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6 1 km strategy based on sns

6.1.KM strategy based on SNS

This section aims to analyze following questions:

How can SNS be used for facilitating KMS implementation?

How does SNS help solve problems of previous KMS?

This section is organized as follows:

Problems of previous KM techniques & approaches

Combination strategy for solving those problems

Demo and evaluation

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6 2 problems of previous kms

6.2.Problems of previous KMS

Problems of previous techniques for KMS:

Diversity data sources

Difficulty for integration

Problems of previous approaches for KMS:

Inconvenience in knowledge accessibility

Limitation of participant

Disjunction of knowledge (tacit vs. explicit)

Two main causes of those problems: (1) lack of platform for integration, and (2) separation of 2 KM strategies (Personalization vs. Codification).

=> Necessity of integration and combination for solving above problems and building KMS successfully.

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6 3 combination of 2 km strategies

6.3.Combination of 2 KM strategies

  • A Combination of 2 main KM strategies (Codification & Personalization) can be supported by SNS platform, because:

    • It supports knowledge search in knowledge base (explicit knowledge);

    • It supports functions for collaboration & communication (tacit knowledge).

  • Based on SNS, Nonaka's SECI cycle is also facilitated as in following figure:

KMS based on web 2.0

Codification

Knowledge Base

Organizational explicit knowledge

Individual explicit knowledge

Personalization

Knowledge capture

combination

internalization

Learning process

Communicating, collaborating tools

Organizational Social Network

Organizational tacit knowledge

externalization

socialization

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Individual tacit knowledge


7 1 integrated framework for kms based on sns in vietnamese sme

7.1.Integrated framework for KMS based on SNS in Vietnamese SME

This section focuses on following purposes:

Case study of KMS implementation in Vietnamese SME

Suggest guidelines for implementing a KMS based on SNS in Vietnamese SME.

The main contents of this section are as follows:

Difficulties in implementing a KMS in Vietnamese SME.

Integrated framework for KMS based on SNS.

Demo KMS based on SNS for BR&T, a Vietnamese SME.

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7 2 difficulties in implementing a kms in vietnamese sme

Failure cases of KMS implementation in 3 Vietnamese SMEs are summarized as follows:

Failure in developing stage (BR&T Ltd.)

Failure in operating stage (Huflit Center, Lam Dong DST.)

Two main reasons of above problems are:

Lack of a common understanding of KMS;

Lack of a suitable technology for KMS.

Solution for those problems is an integrated framework including:

Guidelines for conducting KMS project from previous results;

Suggestion to use SNS as a platform for KMS implementation.

7.2.Difficulties in implementing a KMS in Vietnamese SME

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7 3 integrated framework for kms based on sns in vietnamese sme

Based on previous framework of Kim et al. (2006) and previous results, an integrated framework has been made.

The structure of integrated framework: Initial, Analysis & Design (Strategy, Structure, Culture, Process), Implementing, & Operating.

Main aspects of the integrated framework:

Measure the ICT maturity and improving ICT maturity;

Start a KMS project: using Combination KM strategy, Hypertext organization structure, adapt business processes, training, etc;

Implement a KMS based on SNS platform;

Re-measure the ICT maturity for refining the KMS.

7.3.Integrated framework for KMS based on SNS in Vietnamese SME

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7 4 demo kms based on sns

7.4.Demo KMS based on SNS

Business Layer

Project Layer

Social Network

Layer

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Thank you very much

Thank you very much !!!

Questions & Answers

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