Pictogrammes: An Update. FIVS Autumn Conference - Santiago, Chile October 17-19, 2011 FIVS Secretariat. Background. FIVS-CEEV JOINT MEETING, Lisbon , Portugal, June 17, 2011 President Jim Finkle and others discussed the issue of pictogrammes. Observations at the Meeting:
FIVS Autumn Conference - Santiago, Chile
October 17-19, 2011 FIVS Secretariat
2011 - Drinks giant PernodRicard is putting warning messages for pregnant women on its drink brands sold in the EU.
Ex: Havana Club Añejo Blanco labels with « Women pregnancy » pictogramme
United Kingdom Beer and Cider:
Women Pregnancy Pictogrammes are also to be found on bottles of beers and ciders in the United Kingdom.
2011 - DrinkWise Australia:
- Communication campaign funded by the alcohol beverage industry
- Issued a series of 4 labels carrying the message ‘Get the Facts’
- Encouraging consumers to find out more information via its website
A concrete Example: JacobsCreek
The participants in the Australian DrinkWisecampaign include:
Carlton United Breweries (Foster's Australia), Diageo Australia, PernodRicard's Premium Wine Brands, Brown-Forman Australia, Beam Global Australia and Bacardi Lion, etc.
August 2011 - The Australian Alcohol Education and Rehabilitation Foundation released
its proposals for health warnings on bottles of wine, beer and vodka.
July 2012 - The UK Faculty of Public Health (FPH) said harmful drinking has become so common that "no nonsense" warnings displayed in a prominent place on alcohol products are needed to overcome widespread public ignorance about the dozens of medical conditions excessive consumption can cause.
In 2003, Heineken UK introduced responsible drinking information on all its bottles and cans. It now appears on 27% of packaged beer and cider products in the UK.
No pesticides, herbicides, fungicides, Chemical fertilizers, or synthetic chemicals of any
kind are allowed on the vines or in the soil of the vineyards.
US - National Organic Program :
Sets standards for certification of organic foods
EU - Organic LabelGreen fertilizers, In discussion: lower % of sulfites
US - Demeter Biodynamic Trade Association:
US certifier for biodynamicproducts and
processes for foods and wine
Australian - National Standard for Organic and Biodynamic Produce:
The Organic and Bio-Dynamic Program ensures that organic and bio-dynamic produce exported from Australia meets the requirements of importing countries.
Vegan Wines :
It can sometimes be recognized with the following pictograms:
- United Kingdom - “The Co-operative” supermarkets - Tree leaf
- United Kingdom - Marks & Spencers -“V” - Suitable for vegetarians and vegans
- New Zealand Vegetarian Society - Organic Wine
Argentina - “Neu Direction”
This wine is certified Fair Trade based on standards established by TransFair.
South Africa - Stellar OrganicsThe Max Haavelarpictogram for Fair Trade productsisdirectlylabelled on the front cover.
Origin – RhoneValley
Unit of glass in 1 bottle
Content of 1 unit
Gender : Men & Women
Pork, fish, lobster and Asian food
Degree of sweetness :
On a scale from 1 to 10,
Between 3 and 5 years
Best temperature for ideal storage conditions
A QR code allowsconsumers to beapprised of all the information about a product.
By “flashing” with your mobile phone, you can obtain all information on the wine,
accessible in 24 languages and on real time.
More and more wine producers use this Flash Code to avoid too many pictogrammes
on the label.
Information is selected and given everywhere when and if needed