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Infant Safe Sleep Campaign January 2014. Janice A. Freedman, MPH, Executive Director T ania Connaughton-Espino, MPH Infant Safe Sleep Coordinator. Healthy North Carolina 2020 Maternal and Child Health Goals. Reduce infant mortality rate to 6.3 per 1,000 live births

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infant safe sleep campaign january 2014

Infant Safe Sleep CampaignJanuary 2014

Janice A. Freedman, MPH, Executive Director

Tania Connaughton-Espino, MPH

Infant Safe Sleep Coordinator

healthy north carolina 2020 maternal and child health goals
Healthy North Carolina 2020Maternal and Child Health Goals
  • Reduce infant mortality rate to 6.3 per 1,000 live births
  • Reduce the infant mortality racial disparity between whites and African Americans to 1.92
  • Reduce the percentage of woman who smoke during pregnancy to 6.8%

www.nchealthystart.org • www.mamasana.org

north carolina healthy start foundation
North Carolina Healthy Start Foundation

Mission: To eliminate preventable infant death and illness in North Carolina

  • Statewide, private nonprofit established in 1990
  • Long history of creating and conducting on-going public education campaigns in English and Spanish
  • Provide professional and community-based training and technical assistance
  • Advise state and local policy makers
  • Qualitative research

www.nchealthystart.org • www.mamasana.org

sids infant safe sleep
SIDS & Infant Safe Sleep

Definitions:

SIDS: The sudden, unexpected death of a seemingly healthy infant for whom no cause of death can be found after:

      • Autopsy
      • Death scene investigation
      • Review of baby’s medical history
  • Sleep Related Infant Deaths: Most likely involve suffocation, overlay or entrapment.

www.nchealthystart.org • www.mamasana.org

2012 data
2012 Data

From the NC Medical Examiners Office:

  • 119,767 births
  • 28 SIDS deaths
  • 101 additional deaths related

to sleep environment

    • 31 Asphyxiation or suffocation
    • 70 Undetermined

www.nchealthystart.org • www.mamasana.org

north carolina sids death rates per 1 000 live births
North Carolina SIDS Death Rates (per 1,000 live births)

www.nchealthystart.org • www.mamasana.org

disparities
Disparities

NORTH CAROLINA INFANT MORTALITY REPORT

SIDS Death Rates (per 1,000 live births) by Race and Year

www.nchealthystart.org • www.mamasana.org

NC State Center for Health Statistics

number of nc infant deaths in sleep environments
Number of NC Infant Deaths in Sleep Environments

www.nchealthystart.org • www.mamasana.org

2011 aap recommendations
2011 AAP Recommendations
  • Back to sleep (front to play)
  • Place your baby to sleep on a firm sleep surface.
  • Keep soft objects and loose bedding out of the crib
  • Room-sharing in a crib or bassinet (no bed-sharing or couch-sharing)
  • Breastfeeding is recommended
  • Schedule and go to all well-child visits and get all recommended immunizations

www.nchealthystart.org • www.mamasana.org

2011 aap recommendations1
2011 AAP Recommendations
  • Avoid smoke exposure during pregnancy and

after birth

  • Avoid alcohol and illicit drug use during pregnancy and after birth
  • Avoid overheating
  • Offer a pacifier
  • Avoid any products that claim to reduce the risk of SIDS
  • Get regular prenatal care

www.nchealthystart.org • www.mamasana.org

what has made a difference
What Has Made a Difference?

Baby’s

Easy

Safe

Sleep

Training

www.nchealthystart.org • www.mamasana.org

nc s public private partnership
NC’s Public-Private Partnership

www.nchealthystart.org • ww.mamasana.org

history north carolina safe sleep
History: North Carolina Safe Sleep

www.nchealthystart.org • www.mamasana.org

history north carolina safe sleep1
History: North Carolina Safe Sleep

www.nchealthystart.org • www.mamasana.org

nc infant safe sleep campaign formerly nc back to sleep
NC Infant Safe Sleep Campaign (formerly NC Back to Sleep)
  • Established in 1994
  • Partnership with Division of Public Health (WCH)
  • Adheres to American Academy of Pediatrics (AAP) Standards
  • Uses evidence-based research, epidemiology,principles of public health
  • Messages and materials available in English and Spanish
  • Nationally recognized for cultural competence, outreach and social marketing

www.nchealthystart.org • www.mamasana.org

hopes h ospital o utreach and p artnerships for e ducating about infant s afe sleep
HOPES: Hospital Outreach and Partnerships for Educating about Infant Safe Sleep
    • Goal:

All NC hospitals will be part of a statewide effort to reduce the risk of SIDS and prevent sleep-related infant deaths.

  • Objectives:
    • To help hospitals develop or strengthen policies and procedures based on best practices.
    • To improve the capacity of N.C. hospitals to provide evidence-based, infant safe sleep training for well-baby nursery, NICU and pediatric nursing staff.
    • To increase patient and caregiver practice of infant sleep safety by providing educational materials and modeling safe sleep behaviors.

www.nchealthystart.org • www.mamasana.org

hospital infant safe sleep model of excellence
Hospital Infant Safe Sleep Model of Excellence
  • Started in 2011
  • Recognizes hospitals meeting criteria in 4 areas
    • Policy
    • Staff training and education
    • Patient education and modeling
    • Community outreach
    • Endorsed by CFTF and NC Hospital Association
    • To date 12 Models of Excellence and 5 Leaders

www.nchealthystart.org • www.mamasana.org

besst baby s easy safe sleep training
BESSTBaby’s Easy Safe Sleep Training
  • Offers important tips about infant safe sleep and ways to reduce the risks of SIDS. The kit includes an:
    • Educational flip chart
    • Infant safe sleep guide
  • On-line training - 1.5 hours

of nursing and CHES credits

  • On-site training available
  • BESST Kit available for sale at:

www.nchealthystart.org

www.nchealthystart.org • www.mamasana.org

resources webisodes
Resources: Webisodes

http://www.nchealthystart.org/Media/webisodes.htm

What is an infant safe sleep space?

How to overcome the challenges of infant back sleeping

Where should your baby sleep?

Introduction to BESST flipchart

FAQ\'s about safe sleep

Sharing safe sleep messages with Latina moms

¿Cómoes un lugarseguroparadormir a un bebé?(What is an infant safe sleep space?)

www.nchealthystart.org • www.mamasana.org

television ad
Television Ad

www.nchealthystart.org • www.mamasana.org

call to action in your agency
Call to Action: In Your Agency
  • Staff training (not just SIDS Counselors)
  • Encourage staff to do on-line BESST training
  • Identify opportunities to educate families:
    • Prenatal clinic
    • Child health clinic
    • WIC clinic
    • Outreach programs (Adolescent Parenting Program)
    • Home visiting programs (CC4C, NFP, etc.)

www.nchealthystart.org • www.mamasana.org

call to action in the community
Call to Action: In the Community
  • Put on Child Fatality Prevention Team agenda
  • Engage local hospital(s) in HOPES
  • Exhibit/demonstrate in community fairs
  • Partner with the media (“Danger” ad, press releases, letters to the editor, etc.)
  • Participate in SIDS Awareness Month activities (October)

www.nchealthystart.org • www.mamasana.org

new ideas
New Ideas
  • Community event for families to trade in bumper pads for sleep sacks
  • Involvement of fire department/first responders to evaluate safe sleep environment when called to house
  • Others????

www.nchealthystart.org • www.mamasana.org

contact information
Contact Information

Tania Connaughton-Espino: [email protected]

Janice Freedman: [email protected]

Phone: 919-828-1819

NC Healthy Start Foundation Web Sites:

English: www.nchealthystart.org

Spanish: www.mamasana.org

www.nchealthystart.org • www.mamasana.org

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