Knowledge Transfer Systems in Film and Animation Department, Multimedia University (MMU)

Knowledge Transfer Systems in Film and Animation Department, Multimedia University (MMU) Presenter: Vimala Perumal, Multimedia University (MMU) Co-Presenter / Tan Wee Hoe, Authors: Universiti Kuala Lumpur (UniKL) Deepak Kumaran Menon, Multimedia University (MMU)

INTRODUCTION Degree programme in film & animation (FA): • “Learning by doing” • Involves hands-on production Main goals: • To produce creative works • To fulfill production responsibilities

KNOWLEDGE TRANSFER SYSTEMS • Serial Transfer • Near Transfer • Far Transfer • Strategic Transfer • Expert Transfer

Serial Transfer “team performs a task and then repeats the task in a different context.” Serial Transfer in FA Department : • revision • creation of new plans Lakomski (2004)

SERIAL TRANSFER Figure 1 Serial Transfer Process (Film & Animation Department) (Constructed based on FA Class Online)

SERIAL TRANSFER Advantages: • Reduce time and energy - reinventing cycle • Prevent mistakes being repeated • Allow corrections Limitations: • Lack of manpower • Shifting of staff

Near Transfer “perform a similar task in a similar context but in a different location” Near Transfer in FA Department : • Online notes • Immediate help from lecturers Lakomski (2004)

NEAR TRANSFER Figure 2 Screen Shot of Film & Animation Class Online (Adapted from Final Year FA Class Online)

NEAR TRANSFER Advantages: • Online notes available – 24 hours • Stay updated to the current issues Limitations: • Usage of online notes not maximized • Big gap between good and weak students • Students become dependent

Far Transfer “transferring tacit knowledge from a source team to a receiving team when the knowledge is about a non-routine task ” Far Transfer in FA Department : • Talks, seminars and forum by guest speakers Lakomski (2004)

FAR TRANSFER TOPIC SPEAKERS “My animation experiences in the feature and general industry” Jeroen G Vershoor Practices in Animation and Visual Effects Professor Mariano Elepano Screening: Making DV Feature, Making DV Essays: Lips to Lips and Lost Amir Muhammad Screening: Independent DV Filmmaking (Snipers) James Lee Screening: Independent DV Filmmaking (Interviews) Ng Tien Hann The Animator as Storyteller Hassan Muthalib Table 1 A Portion of List of Talks and Seminars Conducted in FA (Adapted from Faculty of Creative Multimedia, MMU)

FAR TRANSFER Advantages: • Free talks and seminars by professionals • Enhance students knowledge • Well-equipped with industry challenges Limitations: • Lack of interest among students • Inactive Q & A due to shyness

Strategic Transfer “complex knowledge is transferred from one team to another where the teams may be separated by both time and space ” Strategic Transfer in FA Department : • Big event e.g. CAADRIA – involve faculty and MMU as whole Lakomski (2004)

STRATEGIC TRANSFER Advantages: • Opportunity to meet intellects worldwide • Face-to-face interaction • Provide room for discussions Limitations: • High costs • Less time for making decision • Not much room for choice

Expert Transfer “transfer of explicit knowledge about a task that may be done only infrequently ” Expert Transfer in FA Department : • Yahoogroups and online forum – problem solving resource Lakomski (2004)

EXPERT TRANSFER Advantages: • Easier, faster and inexpensive • Plenty of Yahoogroups and Online Forum available Limitations: • Questions posted remain unanswered • Delay in getting the answer/solutions

RECOMMENDATIONS • Emphasize face-to-face meeting • Conducive environment • Work recognition • Acknowledgement

CONCLUSION • Working together (team) • Encourage - confidence, commitment and communication • Effective knowledge transfer - shorten project time • Reduce cost

~ Thank You ~ Q & A

Knowledge Transfer Systems in Film and Animation Department, Multimedia University (MMU)