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Internet Marketing. Chapter 1 Summary. Why is Digital Marketing Important. Consumers have access to information any time and any place C onsumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives,

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Presentation Transcript
Internet marketing

Internet Marketing

Chapter 1 Summary


Why is digital marketing important
Why is Digital Marketing Important

  • Consumers have access to information any time and any place

  • Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives,

  • People want brands that are personalized and relevant, and offers tailored to their needs and preferences.peers are saying as well.



Digital paid media
Digital Paid Media

  • Google Adwords

    • Pay per Clicks

  • Facebook Advertisements


Trends
Trends

  • Quick but smaller returns

  • More adblocks

  • Click Frauds

  • Negative perception of brand due to unwanted Ads


Digital earned media
Digital Earned Media

  • SEO

  • Viral Campaigns

  • Media Relations

  • Word of Mouth


Trends1
Trends

  • Hype generation

    • What’s trending on twitter?

  • Huge rewards if executed correctly

    • Dove “Real Beauty”

  • Largely Popular with Youths

    • Harlem Shake

    • Gangnam Style


Digital owned media
Digital Owned Media

  • Facebook Page

  • Website

  • Blog


Trends2
Trends

  • Ability to earn media over time

    • Maintaining the facebook pages

    • Gathering likes

  • Long term strategy

    • Running strategy


The end
The End

Thank You


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