Internet marketing
This presentation is the property of its rightful owner.
Sponsored Links
1 / 10

Internet Marketing PowerPoint PPT Presentation


  • 57 Views
  • Uploaded on
  • Presentation posted in: General

Internet Marketing. Chapter 1 Summary. Why is Digital Marketing Important. Consumers have access to information any time and any place C onsumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives,

Download Presentation

Internet Marketing

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Internet marketing

Internet Marketing

Chapter 1 Summary


Why is digital marketing important

Why is Digital Marketing Important

  • Consumers have access to information any time and any place

  • Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives,

  • People want brands that are personalized and relevant, and offers tailored to their needs and preferences.peers are saying as well.


Types of digital media

Types of Digital Media


Digital paid media

Digital Paid Media

  • Google Adwords

    • Pay per Clicks

  • Facebook Advertisements


Trends

Trends

  • Quick but smaller returns

  • More adblocks

  • Click Frauds

  • Negative perception of brand due to unwanted Ads


Digital earned media

Digital Earned Media

  • SEO

  • Viral Campaigns

  • Media Relations

  • Word of Mouth


Trends1

Trends

  • Hype generation

    • What’s trending on twitter?

  • Huge rewards if executed correctly

    • Dove “Real Beauty”

  • Largely Popular with Youths

    • Harlem Shake

    • Gangnam Style


Digital owned media

Digital Owned Media

  • Facebook Page

  • Website

  • Blog


Trends2

Trends

  • Ability to earn media over time

    • Maintaining the facebook pages

    • Gathering likes

  • Long term strategy

    • Running strategy


The end

The End

Thank You


  • Login