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Internet Marketing. Chapter 1 Summary. Why is Digital Marketing Important. Consumers have access to information any time and any place C onsumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives,

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Presentation Transcript
internet marketing

Internet Marketing

Chapter 1 Summary

why is digital marketing important
Why is Digital Marketing Important
  • Consumers have access to information any time and any place
  • Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives,
  • People want brands that are personalized and relevant, and offers tailored to their needs and preferences.peers are saying as well.
digital paid media
Digital Paid Media
  • Google Adwords
    • Pay per Clicks
  • Facebook Advertisements
trends
Trends
  • Quick but smaller returns
  • More adblocks
  • Click Frauds
  • Negative perception of brand due to unwanted Ads
digital earned media
Digital Earned Media
  • SEO
  • Viral Campaigns
  • Media Relations
  • Word of Mouth
trends1
Trends
  • Hype generation
    • What’s trending on twitter?
  • Huge rewards if executed correctly
    • Dove “Real Beauty”
  • Largely Popular with Youths
    • Harlem Shake
    • Gangnam Style
digital owned media
Digital Owned Media
  • Facebook Page
  • Website
  • Blog
trends2
Trends
  • Ability to earn media over time
    • Maintaining the facebook pages
    • Gathering likes
  • Long term strategy
    • Running strategy
the end
The End

Thank You

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