Building for the Future: Harnessing the Power and Protection of Information

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The Expanding Information Economy. Digital Information Created and Replicated Worldwide Managing growthManaging riskManaging effectivenessCreating new value. Source: IDC White Paper, "The Diverse and Exploding Digital Universe,

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Building for the Future: Harnessing the Power and Protection of Information

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1. Building for the Future: Harnessing the Power and Protection of Information Pete Koliopoulos VP Global Channel Communications & Alliances EMC Corporation

2. The Expanding Information Economy Digital Information Created and Replicated Worldwide Managing growth Managing risk Managing effectiveness Creating new value This year’s updated white paper measures the amount of all digital information, including copies, that is created and replicated in the world in a given year. It also provides a forecast of the growth of digital information through 2011. In 2011, the world will create and replicate close to 1800 exabytes (1800 billion gigabytes) of digital information, 10 times the amount created and replicated in 2006. The annual compound growth rate between now and 2011 is expected to be almost 60%. The implications of appreciating the impact of this astounding number are huge: Organizations that understand how fast the digital universe is expanding and manage their businesses accordingly will be the ones that can compete cost-effectively and win in the next decade. Note to Presenter: the 1800 EB refers strictly to the year 2011. It is not cumulative. The size of the digital universe in 2007 (and 2006) is bigger by 10% than was calculated last year, and the growth is slightly higher (almost 60% annually between now and 2011). This is a factor of faster than expected growth in higher-resolution digital cameras, surveillance cameras, especially in places like China and major urban centers, and digital TVs, and of improved methodology for estimating replication. This year’s updated white paper measures the amount of all digital information, including copies, that is created and replicated in the world in a given year. It also provides a forecast of the growth of digital information through 2011. In 2011, the world will create and replicate close to 1800 exabytes (1800 billion gigabytes) of digital information, 10 times the amount created and replicated in 2006. The annual compound growth rate between now and 2011 is expected to be almost 60%. The implications of appreciating the impact of this astounding number are huge: Organizations that understand how fast the digital universe is expanding and manage their businesses accordingly will be the ones that can compete cost-effectively and win in the next decade. Note to Presenter: the 1800 EB refers strictly to the year 2011. It is not cumulative. The size of the digital universe in 2007 (and 2006) is bigger by 10% than was calculated last year, and the growth is slightly higher (almost 60% annually between now and 2011). This is a factor of faster than expected growth in higher-resolution digital cameras, surveillance cameras, especially in places like China and major urban centers, and digital TVs, and of improved methodology for estimating replication.

3. 2009 Global Environment

4. Customer IT Challenges Reduce total cost Balance information access and information security manage governance, risk and compliance Implement enterprise-level information policies Deliver services vertically – implement infrastructure horizontally Energy - data center efficiency - environmental sustainability Improve the speed and timing of IT Choose partners who make things easy So, lets review some of the strategic challenges that IT organizations face as they deal with facts of information growth and flat budgets: Organizations of all sizes face the overriding challenge for IT operations to keep up with their company’s business model. Businesses change, grow, expand into new markets and face tough competition – IT needs to align with changing business needs now more than ever. The CIO’s we talk to, and we talk to hundreds every quarter, want to hear about more effective information management solutions – but only if those solutions result in measurable cost and revenue advantages. Saving money, avoiding costs, and creating new value are requirements to every IT investment discussion. All organizations are facing growing pressure to secure their most valuable asset, their information. Today’s requirements call for secure management and movement of information without hindering user’s access and availability. Balancing these seemingly conflicting priorities is a major challenge. The marketplace offers plenty of new products and technologies for specific IT tasks like backing up and recovering information, archiving information, setting retention policies for information, and securing information. EMC offers a comprehensive set of solutions from one source that work together and form an infrastructure that can solve current challenges, and expand to meet future requirements - EMC is focused on enterprise-level solutions. Divisions of companies, business units, even departments want IT services tuned to their specific needs and requirements – its not just a nice to have for them, it often has major impact on business productivity – so IT must deliver its services in a vertical model, but manage its infrastructure horizontally to take advantage of cost and operational effectiveness. Perhaps the most important to our customers. We’ve evolved our strategy to align with customer requirements. In the process we’ve made numerous internal and external investments aimed at making information easier to manage and easier to leverage - Customers tell us that while we’re making products and solutions easier to use…make the company EMC easier to use as well. The only way for you to exploit our capability is for our account team to do a great job keeping you informed, and for every experience you have with us to be the highest quality. We’re spending as much time, money and resource on this effort, as we are on any technology development effort at EMC. So, lets review some of the strategic challenges that IT organizations face as they deal with facts of information growth and flat budgets: Organizations of all sizes face the overriding challenge for IT operations to keep up with their company’s business model. Businesses change, grow, expand into new markets and face tough competition – IT needs to align with changing business needs now more than ever. The CIO’s we talk to, and we talk to hundreds every quarter, want to hear about more effective information management solutions – but only if those solutions result in measurable cost and revenue advantages. Saving money, avoiding costs, and creating new value are requirements to every IT investment discussion. All organizations are facing growing pressure to secure their most valuable asset, their information. Today’s requirements call for secure management and movement of information without hindering user’s access and availability. Balancing these seemingly conflicting priorities is a major challenge. The marketplace offers plenty of new products and technologies for specific IT tasks like backing up and recovering information, archiving information, setting retention policies for information, and securing information. EMC offers a comprehensive set of solutions from one source that work together and form an infrastructure that can solve current challenges, and expand to meet future requirements - EMC is focused on enterprise-level solutions. Divisions of companies, business units, even departments want IT services tuned to their specific needs and requirements – its not just a nice to have for them, it often has major impact on business productivity – so IT must deliver its services in a vertical model, but manage its infrastructure horizontally to take advantage of cost and operational effectiveness. Perhaps the most important to our customers. We’ve evolved our strategy to align with customer requirements. In the process we’ve made numerous internal and external investments aimed at making information easier to manage and easier to leverage - Customers tell us that while we’re making products and solutions easier to use…make the company EMC easier to use as well. The only way for you to exploit our capability is for our account team to do a great job keeping you informed, and for every experience you have with us to be the highest quality. We’re spending as much time, money and resource on this effort, as we are on any technology development effort at EMC.

5. EMC’s Evolution The extent to which EMC has evolved its business and its business model is evident when you look at the sources of its revenue today, compared with the beginning of the decade. The revenue mix today shows that less than half of EMC’s revenues are now coming from systems. Software is 40% of revenue, Services has grown to 16% of the mix. Today, EMC operates a much larger and broader business than just a few years ago. This evolution was deliberate and customer driven – and it translates into leverage for customers trying to manage the growth and complexity of their information environments today. This does not translate into less focus on storage – we ship more raw capacity every month today, than we did in previous years – but it recognizes that while great storage infrastructure is still the foundation – how you move, manage, archive, secure, and stay in compliance with information policy are critical elements of today’s information strategies. The extent to which EMC has evolved its business and its business model is evident when you look at the sources of its revenue today, compared with the beginning of the decade. The revenue mix today shows that less than half of EMC’s revenues are now coming from systems. Software is 40% of revenue, Services has grown to 16% of the mix. Today, EMC operates a much larger and broader business than just a few years ago. This evolution was deliberate and customer driven – and it translates into leverage for customers trying to manage the growth and complexity of their information environments today. This does not translate into less focus on storage – we ship more raw capacity every month today, than we did in previous years – but it recognizes that while great storage infrastructure is still the foundation – how you move, manage, archive, secure, and stay in compliance with information policy are critical elements of today’s information strategies.

6. EMC Information Infrastructure Q2 Results

7. Q2’09 Highlights Thriving in a Challenging Global Economy Q2 2009 Results Consolidated Revenue $3.26 Billion Non-GAAP earnings $0.18 per share Free Cash Flow $400 Million Cash and Investments $10 Billion Trends IT spending down – high single digit to low double digits At or near the bottom Second half strength Future shaped by Virtual Data Center and Private Cloud Today, we see the promise. We’re optimistic about the future, and confident of our success because of the value we continue to deliver to each and every customer. In what is surely one of the most difficult economic periods of our time, EMC continues to thrive. On the left are our financial results for the full year 2008 and for Q4. On the right is the real story. In a world flooded with bad news, EMC demonstrates the ability to consistently execute. That’s a story about having the right products, services, and solutions for our customers. We’re still setting records. That speaks to the choice that you and every other potential customer has – more and more, people are choosing EMC. And today, many are asking their vendors and strategic partners if they can survive. At EMC we are committed to the hard work ahead, but we are operating from a position of strength and we have a clearly communicated strategy. These are the corporate numbers, let’s take a closer look at EMC’ Information Infrastructure business… Today, we see the promise. We’re optimistic about the future, and confident of our success because of the value we continue to deliver to each and every customer. In what is surely one of the most difficult economic periods of our time, EMC continues to thrive. On the left are our financial results for the full year 2008 and for Q4. On the right is the real story. In a world flooded with bad news, EMC demonstrates the ability to consistently execute. That’s a story about having the right products, services, and solutions for our customers. We’re still setting records. That speaks to the choice that you and every other potential customer has – more and more, people are choosing EMC. And today, many are asking their vendors and strategic partners if they can survive. At EMC we are committed to the hard work ahead, but we are operating from a position of strength and we have a clearly communicated strategy. These are the corporate numbers, let’s take a closer look at EMC’ Information Infrastructure business…

8. Information Infrastructure

9. Categories and Attributes of Storage Cloud optimized storage – a new category in storage design and deployment addressing the need for low cost, highly scalable capacity demanded by cloud environments. Most important is the clear differentiation between COS and SAN/NAS. COS is aimed specifically at very high volume (multi-Petabyte), UNSTRUCTURED, multi-tenant information environment designs. Don’t use this slide unless you are well prepared to position the differences and specific use-cases for each.Cloud optimized storage – a new category in storage design and deployment addressing the need for low cost, highly scalable capacity demanded by cloud environments. Most important is the clear differentiation between COS and SAN/NAS. COS is aimed specifically at very high volume (multi-Petabyte), UNSTRUCTURED, multi-tenant information environment designs. Don’t use this slide unless you are well prepared to position the differences and specific use-cases for each.

10. Storing Information Efficiently With annual data growth rates of 50 to 60 percent, the amount of information stored in organizations today has reached epic proportions. And there’s no slowdown in sight. With growing user populations and the implementation of newer—and bigger—applications you may need to be prepared to handle exabytes of information in the near future. The growth of data volume isn’t the only challenge facing your business. To stay competitive and agile, EMC is helping IT organizations focused on creating process efficiencies, while reducing both operational and energy costs. Unfortunately, traditional approaches to storage will not work in this new reality. With mounting pressure from the business side, rapid deployment of new applications, and massive growth in data volume, it’s no longer a matter of storing more. Instead, organizations will need to find ways to store more efficiently. EMC’s storage innovations will help you in the following ways: Classify data and deploy tiered storage Create an active archive Reduce/eliminate redundant data Accelerate backup and recovery Use space-saving snapshots to reduce capacity requirements Deploy server and file virtualizationWith annual data growth rates of 50 to 60 percent, the amount of information stored in organizations today has reached epic proportions. And there’s no slowdown in sight. With growing user populations and the implementation of newer—and bigger—applications you may need to be prepared to handle exabytes of information in the near future. The growth of data volume isn’t the only challenge facing your business. To stay competitive and agile, EMC is helping IT organizations focused on creating process efficiencies, while reducing both operational and energy costs. Unfortunately, traditional approaches to storage will not work in this new reality. With mounting pressure from the business side, rapid deployment of new applications, and massive growth in data volume, it’s no longer a matter of storing more. Instead, organizations will need to find ways to store more efficiently. EMC’s storage innovations will help you in the following ways: Classify data and deploy tiered storage Create an active archive Reduce/eliminate redundant data Accelerate backup and recovery Use space-saving snapshots to reduce capacity requirements Deploy server and file virtualization

11. Energy-efficient Storage Design This slide represents the energy used to store 1TB of data on drives of different sizes. Typically, critical business data starts out on the highest performing drives, since achieving that performance is of paramount performance. After a time, though, as some of the data ages, it sometimes becomes possible to migrate that data to a lower performing tier of storage. As you can see, the energy savings can become quite substantial when this happens, as the larger, slower drives consume less energy per drive, and you need far fewer of them. Note to Presenter: View in Slide Show mode for animation. The recent announcement of flash drives continues the energy saving trend. Moving data from 73GB 15,000 rpm drives to 73GB Flash drives will reduce energy requirements by about 38% while providing better throughput and response times. But…….that increased performance will give you a much bigger payoff if you can take advantage of the much higher performanceThis slide represents the energy used to store 1TB of data on drives of different sizes. Typically, critical business data starts out on the highest performing drives, since achieving that performance is of paramount performance. After a time, though, as some of the data ages, it sometimes becomes possible to migrate that data to a lower performing tier of storage. As you can see, the energy savings can become quite substantial when this happens, as the larger, slower drives consume less energy per drive, and you need far fewer of them. Note to Presenter: View in Slide Show mode for animation. The recent announcement of flash drives continues the energy saving trend. Moving data from 73GB 15,000 rpm drives to 73GB Flash drives will reduce energy requirements by about 38% while providing better throughput and response times. But…….that increased performance will give you a much bigger payoff if you can take advantage of the much higher performance

12. Iomega® New Products Launched in 08-09 Network Storage & REV

13. Next Generation Backup and Archive A good information infrastructure should provide a reliable and efficient process at the right service level at the right time. Whether it’s a single application, or your entire enterprise, in 2007 alone over 4,000 new backup and archiving customers are depending on EMC to protect their information. Companies exploiting our Active Online Archive are able to be aggressive in archive up to 80 percent of the data they currently have in more expensive primary storage. We’ve uniquely integrated our data de-duplication technology so you can achieve new levels of data reduction and enable fast, secure backup and recovery for remote offices, data center LANs, and VMware environments, while reducing the amount of time required for backups, the growth of secondary storage, and network utilization. to identify redundant data at the source, minimizing backup data before it is sent over the LAN/WAN. Mozy—Powered by EMC Fortress is our first Software as a Service offering, providing an online backup and recovery service for desktops/laptops and remote-office Windows servers in a Software-as-a-Service model. You may sign up for this service, use the online application, and receive a monthly bill based on actual usage. If you want to offload management of your backup process or avoid upfront capital expenditures. Your data privacy is maintained with data encryption before the information is transmitted to an EMC-managed facility. The Next-Generation Backup and Archive solutions include a comprehensive set of hardware, software, and services to improve your service levels by speeding backup, recovery, and retrieval of information, and solutions for remote and branch offices. Only EMC has a full range of innovative, end to end products and services that address backup and archive challenges and meet infrastructure and budgetary requirements. Our goal here is simple – give you a wide range of capabilities to ensure access to information, and do it at the right cost.A good information infrastructure should provide a reliable and efficient process at the right service level at the right time. Whether it’s a single application, or your entire enterprise, in 2007 alone over 4,000 new backup and archiving customers are depending on EMC to protect their information. Companies exploiting our Active Online Archive are able to be aggressive in archive up to 80 percent of the data they currently have in more expensive primary storage. We’ve uniquely integrated our data de-duplication technology so you can achieve new levels of data reduction and enable fast, secure backup and recovery for remote offices, data center LANs, and VMware environments, while reducing the amount of time required for backups, the growth of secondary storage, and network utilization. to identify redundant data at the source, minimizing backup data before it is sent over the LAN/WAN. Mozy—Powered by EMC Fortress is our first Software as a Service offering, providing an online backup and recovery service for desktops/laptops and remote-office Windows servers in a Software-as-a-Service model. You may sign up for this service, use the online application, and receive a monthly bill based on actual usage. If you want to offload management of your backup process or avoid upfront capital expenditures. Your data privacy is maintained with data encryption before the information is transmitted to an EMC-managed facility. The Next-Generation Backup and Archive solutions include a comprehensive set of hardware, software, and services to improve your service levels by speeding backup, recovery, and retrieval of information, and solutions for remote and branch offices. Only EMC has a full range of innovative, end to end products and services that address backup and archive challenges and meet infrastructure and budgetary requirements. Our goal here is simple – give you a wide range of capabilities to ensure access to information, and do it at the right cost.

14. Information Infrastructure

15. Making Protection Effective and Affordable Protection requirements have increased for key areas of the business, with mission-critical applications now including e-mail, web, ERP, and VMware. The majority of mission-critical applications need to recover in less than four hours – which is a significantly more aggressive service level requirement than many firms’ infrastructures are able to support. Despite the growing protection requirements, large gaps in DR preparedness still exist. This is highlighted in a recent 2007 Forrester whitepaper entitled “Six years After 9/11, Most Firms are Not Ready for Another Disaster.” More than a quarter of the surveyed enterprises do not have a recovery data center, 23% never test their DR plans, and close to 50% have located their DR site less than 50 miles away (indicating that they would have challenges recovering from a regional disaster). Regulators in critical infrastructure industries (e.g., financial services, utilities, etc.) are seeking more assurance that critical business operations have a resilient infrastructure to address a wide range of potential outage scenarios. The key challenge is to establish an architecture that provides the right level of protection for the right set of applications—at a cost that is aligned to business requirements and industry models. Today’s business processes are no longer supported by standalone IT environments, but incorporate multiple applications, databases, and web-based services that must be recovered to a consistent point-in-time to restart business processes. The goal is to achieve rapid restart with minimal reconciliation, avoiding manual intervention and coordination of disparate application-specific approaches. Recovering 95% of a business process may constitute a near-success technically, but is a 100% failure if the business process cannot be restored. Protection requirements have increased for key areas of the business, with mission-critical applications now including e-mail, web, ERP, and VMware. The majority of mission-critical applications need to recover in less than four hours – which is a significantly more aggressive service level requirement than many firms’ infrastructures are able to support. Despite the growing protection requirements, large gaps in DR preparedness still exist. This is highlighted in a recent 2007 Forrester whitepaper entitled “Six years After 9/11, Most Firms are Not Ready for Another Disaster.” More than a quarter of the surveyed enterprises do not have a recovery data center, 23% never test their DR plans, and close to 50% have located their DR site less than 50 miles away (indicating that they would have challenges recovering from a regional disaster). Regulators in critical infrastructure industries (e.g., financial services, utilities, etc.) are seeking more assurance that critical business operations have a resilient infrastructure to address a wide range of potential outage scenarios. The key challenge is to establish an architecture that provides the right level of protection for the right set of applications—at a cost that is aligned to business requirements and industry models. Today’s business processes are no longer supported by standalone IT environments, but incorporate multiple applications, databases, and web-based services that must be recovered to a consistent point-in-time to restart business processes. The goal is to achieve rapid restart with minimal reconciliation, avoiding manual intervention and coordination of disparate application-specific approaches. Recovering 95% of a business process may constitute a near-success technically, but is a 100% failure if the business process cannot be restored.

16. EMC Information-Centric Security So let’s look at an examples of how EMC is driving information centric security capabilities into the infrastructure model. Secure access means that information is not only secure at rest, but secure as it travels, and secure when a user initiated request is processed. Levels of authentication of the user and policies tied to the information itself are invoked to avoid risk of misuse. In addition, new audit-logging capabilities provide a tamper-proof view of management and support actions to ensure that service and host-initiated actions are recorded in a comprehensive audit log to assist with compliance efforts EMC has built industry-leading RSA technology into Symmetrix to authenticate user identities and prevent unauthorized service actions. Also included is a new EMC Certified Data Erasure for Symmetrix feature that erases data on failed drives within the system, eliminating the risk of sensitive data leaving the premises. So let’s look at an examples of how EMC is driving information centric security capabilities into the infrastructure model. Secure access means that information is not only secure at rest, but secure as it travels, and secure when a user initiated request is processed. Levels of authentication of the user and policies tied to the information itself are invoked to avoid risk of misuse. In addition, new audit-logging capabilities provide a tamper-proof view of management and support actions to ensure that service and host-initiated actions are recorded in a comprehensive audit log to assist with compliance efforts EMC has built industry-leading RSA technology into Symmetrix to authenticate user identities and prevent unauthorized service actions. Also included is a new EMC Certified Data Erasure for Symmetrix feature that erases data on failed drives within the system, eliminating the risk of sensitive data leaving the premises.

17. Assess Risks RSA Professional Services RSA Virtual Security Assessment Service Systematically assesses the security posture within the virtual environment. Focus areas include: Policy management Infrastructure hardening Operational processes Lifecycle management After this systematic review, formal recommendations for risk remediation are prioritized.

18. Secure Virtual Infrastructure

19. How we are Building our Security Suite for the 100% Virtualized Datacenter

20. Information Infrastructure

21. Virtualize and Automate

22. EMC Ionix From Physical to Virtual to Cloud Next Generation IT Management

24. Extensible Management Suite Manage at SLA level (higher level) Self-service + chargeback Having canned solutions for major common use cases DR, test & dev Storyline: Person requests a service with certain parameters (SLAs) The service is automatically provisioned with those SLAs guaranteed (without any more human intervention) The requester receives a monthly bill for only as much as they are consuming Manage at SLA level (higher level) Self-service + chargeback Having canned solutions for major common use cases DR, test & dev Storyline: Person requests a service with certain parameters (SLAs) The service is automatically provisioned with those SLAs guaranteed (without any more human intervention) The requester receives a monthly bill for only as much as they are consuming

25. EMC Leadership in VMware Environments EMC Information Infrastructure Enables IT to deliver the value of virtualization Financial, Operational, and Business Lays the foundation for the Next Generation Data Center Provides the tools to effectively manage virtual and physical infrastructure Complements VMware VDC-OS Storage, BURA, DR, Management EMC and VMware Proven Solutions Minimize risk, accelerates deployment EMC Virtualization Services Full portfolio to help customers realize the value of virtualization Strategy, design, deployment, IT process Note to Presenter: Slide Objective: Summarize key points in the presentation. VMware server virtualization can have significant impact on the costs of deploying and supporting servers. The higher level functions of VMware provide a new level of flexibility for managing server resources enabling IT to respond to changing business requirements. To accelerate the benefits of server virtualization, you need to deploy an information infrastructure that will enable the transition to a virtualized data center. Further you need the IT processes that will enable you to embrace the resource liquidity that virtualization delivers. The speed of change that virtualization enables requires automation. Manual processes can’t be accelerated enough to keep up with the new paradigm. Tools like Smarts and ControlCenter provide a single management suite that encompasses both physical and virtual assets. VMware features such as encapsulation and Site Recovery Manager can significantly reduce the costs of deploying DR infrastructures. EMC’s breadth of storage and data replication solutions and the experience of helping 1000s of customers build out information infrastructures to meet the most demanding business requirements is why EMC is the leader player for infrastructures for VMware Virtual Servers. Note to Presenter: Slide Objective: Summarize key points in the presentation. VMware server virtualization can have significant impact on the costs of deploying and supporting servers. The higher level functions of VMware provide a new level of flexibility for managing server resources enabling IT to respond to changing business requirements. To accelerate the benefits of server virtualization, you need to deploy an information infrastructure that will enable the transition to a virtualized data center. Further you need the IT processes that will enable you to embrace the resource liquidity that virtualization delivers. The speed of change that virtualization enables requires automation. Manual processes can’t be accelerated enough to keep up with the new paradigm. Tools like Smarts and ControlCenter provide a single management suite that encompasses both physical and virtual assets. VMware features such as encapsulation and Site Recovery Manager can significantly reduce the costs of deploying DR infrastructures. EMC’s breadth of storage and data replication solutions and the experience of helping 1000s of customers build out information infrastructures to meet the most demanding business requirements is why EMC is the leader player for infrastructures for VMware Virtual Servers.

26. Information Infrastructure

27. Information Governance/Information Intelligence

28. Information Infrastructure This number speaks to both EMC and Partner professionalsThis number speaks to both EMC and Partner professionals

29. Partnering with EMC and RSA: EMC Velocity2 Partner Program

30. Accelerate Profitability with Velocity2 Earn progressive rewards for your incremental revenue attainment, investment, and loyalty to EMC Gain access to the broadest portfolio of industry-leading storage hardware, software, and services Increase your market reach and opportunity development with EMC’s market leadership Velocity2 makes it easy to do business with EMC by providing a robust infrastructure and defined rules of engagement Accelerate Profitability with Velocity2. The Velocity2 Partner Program for Solution Providers offers opportunities to increase our Partners’ profitability, by matching a Partner’s investments in their EMC business with progressive rewards. Velocity2 Partners gain access to the broadest portfolio of industry-leading storage hardware, software and services and increase their market reach with opportunity development with EMC’s market leadership. Finally, EMC is working to make the partner interaction an even more positive experience by providing the tools and infrastructure to support you along with defined rules of engagement.Accelerate Profitability with Velocity2. The Velocity2 Partner Program for Solution Providers offers opportunities to increase our Partners’ profitability, by matching a Partner’s investments in their EMC business with progressive rewards. Velocity2 Partners gain access to the broadest portfolio of industry-leading storage hardware, software and services and increase their market reach with opportunity development with EMC’s market leadership. Finally, EMC is working to make the partner interaction an even more positive experience by providing the tools and infrastructure to support you along with defined rules of engagement.

31. Now is the time to Partner with EMC!

32. Grow Your Business with EMC In summary, the Velocity2 Partner Program provides a framework in which all partners can be successful. It is a unified structure that provides a common experience for all partners, a single focus for account management, access to the entire EMC product portfolio (where qualified), and a simpler, easier way to work with EMC.In summary, the Velocity2 Partner Program provides a framework in which all partners can be successful. It is a unified structure that provides a common experience for all partners, a single focus for account management, access to the entire EMC product portfolio (where qualified), and a simpler, easier way to work with EMC.

33. EMC Velocity Model

34. EMC Channel Evolution As EMC’s partners evolve to become Solution Centric, the Velocity2 Program must change to support their efforts. EMC introduces the Pre-sales readiness program Advanced Accreditations and new EMCTA track to enable the development of our partners.As EMC’s partners evolve to become Solution Centric, the Velocity2 Program must change to support their efforts. EMC introduces the Pre-sales readiness program Advanced Accreditations and new EMCTA track to enable the development of our partners.

35. EMC Partners Deliver EMC Best in Class Products and Services EMC Proven Professionals Accredited Sales and Technical Professionals Certified Technical Architects and Implementation Engineers EMC Authorized Services Network Partner branded implementation, support and maintenance services Industry Recognized Expertise Cisco, Microsoft, Oracle, SAP Vertical Market Knowledge Healthcare Manufacturing Finance

36. Thrive in 2009 If you are an EMC Partner, Thank you for all of your business Continue to invest and EMC and we will continue to invest in you - Grow Leverage all of our programs – make more money Engage us in the field - increase your opportunities

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