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The Mobile Inbox. Reaping The Rewards Of Wireless E-Mail. David Koretz President & CEO, BlueTie, Inc. The Wireless Email Market. More than 15 million wireless email users in US 329 million wireless Internet users worldwide by 2004 (IDC) Who are the Major Players in the Market?.

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The mobile inbox

The Mobile Inbox

Reaping The Rewards Of Wireless E-Mail

David KoretzPresident & CEO, BlueTie, Inc.


The wireless email market
The Wireless Email Market

  • More than 15 million wireless email users in US

  • 329 million wireless Internet users worldwide by 2004 (IDC)

  • Who are the Major Players in the Market?


The wireless email market1
The Wireless Email Market

  • SMS has 66% of the market

  • Number of US Users¹:

    • Smart Phones (Nokia 9000): Less than 50,000

    • PDA (Palm m705): 250,000

    • Web-Enabled (WAP) Phones: 4,000,000

    • SMS-enabled phones: 65,000,000

      ¹ Yankee Group


Technologies available
Technologies Available

  • Palm Wireless PQA

    • Expensive & Proprietary

    • 19.2K data transfer

    • Must download PQA to Palm

  • Blackberry RIM

  • Pocket PC with GPRS


  • Building technology that customers want need
    Building Technology that Customers Want & Need

    • Most Important/Most Requested Features

    • MYTH: One platform will prevail


    Key to technology user experience
    Key to Technology: User Experience

    • Reduce/Eliminate Downloads

    • Limit Data Push to Key Data

    • Figure out Attachments

    • Ability to Respond to Messages

    • Intelligent Push


    Wireless case study visiting nurses of brooklyn
    Wireless Case Study: Visiting Nurses of Brooklyn

    • Increasing communication between field & office staff

    • Achieving HIPAA compliance in wireless email

      “Recently, we deployed Novasync’s Pocket Point of Care, a PDA driven system for our clinicians to document their visits, the next logical step was to provide for connectivity utilizing rather traditional office products like email, calendars, etc.; that’s where BlueTie came in.”

      Customer at a Glance:

      Visiting Nurses Regional Health Care System, Inc.’s 950 employees treat patients that are discharged

      from an acute care setting that require skilled professional care in the home.

      Website: www.vnabklyn.org


    Emerging technologies
    Emerging Technologies

    • SIM Toolkit

    • Embedded JAVA (J2ME & MxEx)

    • BlueTooth

    • EDGE

    • 3G


    The future of the industry
    The Future of the Industry

    • Wireless Sync

    • Real-Time Sync/Direct Connect

    • Text-to-Speech

    • Speech-to-Text

    • “Aware” Networks


    Thank you
    Thank You

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