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Communication between archiving library and publishers. Rita Enna EU project reUSE PR manager International Seminar Digital Memory Tallinn 24-25 Nov 2005. Communication. Why ?. The digital archive DIGAR has been developed with the s upport of the EU e-Content programme

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communication between archiving library and publishers

Communication between archiving library and publishers

Rita Enna

EU project reUSE PR manager

International Seminar Digital Memory

Tallinn 24-25 Nov 2005

communication why
Communication. Why ?

The digital archive DIGARhas been developed

with the support of the EU e-Content programme

projectreUSE.

Idea is preserving digital copies of publications

andmaking them available to the public.

Task is working out the strategy for finding,

identifying and contacting the future users of digital

archive serviceand

making submission agreements.

slide3
2 clear messages in our communication process:
  • to introduce the archiving and

preserving possibilities in NLE

  • aim is to make the files available for readers

via internet or

at least in the reading rooms of NLE

who are publishers to contact with
Who are publishers to contact with?

The main target groups are:

  • state institutions, county governments, public institutions
  • educational, scientific and cultural institutions, NGOs (umbrella organisations etc)
  • Estonian scientific and popular scientific journals
public relations activities
Public relations activities
  • The policy of making contacts with the description

of planned activities

  • Finding name for new digital archive –

DIGAR as DIGital Archive

  • Creating DIGAR logo, slogan and service-flyer
  • Creating the archive’s homepage – as a “visit card” and contacting place for publishers
communication bases on
Communication bases on

written approach and policy about

getting into contacts with publishers:

  • Individual contacts via e-mail with a head

of a unit responsible for publishing.

  • After the positive reply there is a need

to direct contact.

  • In case of no reply in reasonable time

to contact via phone.

  • personal meetings and demonstrations of

the test version of archive.

contacts
Contacts

NLE started to negotiate

with public sector institutions,

with whom have been

the earlier cooperation

First contacts

in autumn 2004

slide9
Chancellery of the Riigikogu,
  • State Chancellery,
  • Historical Archives,
  • Ministry of Defence,
  • Ministry of Culture,
  • Ministry of Agriculture,
  • Foundation Archimedes
what s going on practical experiences
What’s going on? Practical experiences
  • Talk with people!
  • To get reply, there was need to make a phone callto 80% of clients who got first e-mail.
  • Valuable place of individual meetings with specialists are seminars and conferences.
  • Meetings with interested clients

on their offices or in NLE.

slide11
Different institutions need different approaches

Small institutions vs. large ones

  • smaller institutions are more interested and flexible in communication, they give feedback more operatively
  • need the service ACTUALLY as they don’t have the facilities for long term preservation for their own
  • they are interested in wider distribution of their publications
slide12
Clear message of importance of digital preservation

Publishers handle the information

in digital format with less respect

than paperdocuments –

do not think about its preservation.

what we have learned of the relations with publishers
What we have learned of the relations with publishers ?

The needs of publishers and readers and

how to connect them

with the interests of the library.

Positive reactions frominstitutions

who think about the electronical

archiving of their production.

thank you
Thank you!

Rita Enna

EU project reUSE

[email protected]

http://digar.nlib.ee

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