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PROJECT

PROJECT. Collection of limitation samples – similar to branded Price vs qty.(packing) comparison for each product Source of sample collection – name of shop , location , haat. location , name of kiraana store

jonah-hill
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PROJECT

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  1. PROJECT • Collection of limitation samples – similar to branded • Price vs qty.(packing) comparison for each product • Source of sample collection – name of shop , location , haat. location , name of kiraana store • what % of his total FMCG sale is sale of imitation products – if he sells 100 products approx. how many duplicate products does he sell • What is retailers margin in Imitation Vs original products

  2. Does he use the imitation products in his own house • Visit these retailers;ask them, If I make will u buy ? • Download info. on counterfeit products from internet • Do situation analysis – objective – method of data collection – analysis of sample data based on theory using 4p’s , mktg segmentation & mkt research – your suggestions - conclusions • Submit samples and/or scanned/originals of wrappers

  3. PROJECT ON RESOURCE BASED PRODUCT • IDENTIFY SOURCE OF A RM available in ur area • Identify any FG that can b made out of a above RM • Work on the Processing plant & M/sc reqd. to convert RM  FG • Do a technocommercial study & calculate the costing for approx. investt reqd to convert RM  FG • Make a mktg Plan to sell that product in various segments.

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