Employing Content Management at Villanova University

1. Employing Content Managementat Villanova University

2. Criteria • Ed Barlow • Peter Dolan • Alternatives • Tom Baker • Christopher Monaghan • Team Leader • Daryl Bovill Team Members • AHP Expert • Rich DeFelice • Documentation • Christopher Gaffney • Joseph Punzi • Participants • Timothy Ay • Joan Lesovitz • Clete Rickert • Marybeth Avioli

3. Agenda What is Content Management? Objective Criteria Alternatives Results Sensitivity Analysis Summary Questions

4. What is Content Management? • ‘Content’ is defined as: • Documents related to administrative functions (Novasis) • Student applications, transcripts, other docs • Documents "maintained" to meet state and federal requirements • Information utilized in distance learning (WebCT)

5. Content Management @ Villanova • Applicable to the University • A decentralized atmosphere requires an integrated system • The Current Problem: • Villanova University has limited capabilities in comprehensively managing digital content • Digital content as “Digital Assets” • University assets are extremely valuable • Appropriate Content Management will preserve, secure, and enhance our access to valuable assets

6. Possible Intangible Benefits • Reference during future litigation • Historical evidence in combating lawsuits? • Aid in development of a disaster plan • Catastrophic removal of C&F student/teacher records • Management of intellectual property related to course content • ‘Vaulted’ class discussions and debates • Retrieval/Display of up-to-date data • Application submissions and status

7. Content Management Options • Enterprise Content Management (ECM): Most comprehensive form of content management software, which handles all types of shared data in an organization. Forms one university ‘silo’ of information. • Web Content Management (WCM): One module of a ECM system that focuses specifically on web data (website). Can be purchased separately from ECM to manage only web content.

8. Enterprise CM vs. Web CM • Web Content Management (WCM) • Focuses on web content only • Enables web developers to... • Better organize/customize web pages • Streamline and automate web pages • Place “Versioning” on pages (i.e. Keeping track of what page is the most up to date) • Enterprise Content Management (ECM) • Includes WCM as well as capabilities to manage University office docs, e-mails w/ attachments, and graphic content (PDFs and JPEGs) • Provides equivalent functionality as WCM, but with a broader scope on things

9. Agenda • What is Content Management? • Objective • Criteria • Alternatives • Results • Sensitivity Analysis • Summary • Questions

10. Objective • To evaluate various Enterprise CM and Web CM systems to determine the appropriate solution for Villanova University.

11. Agenda • What is Content Management? • Objective • Criteria • Alternatives • Results • Sensitivity Analysis • Summary • Questions

12. Cost • Capabilities • Operational Considerations • Viability • Security Criteria

13. Hierarchy

15. Other Universities/Colleges • ECM • University of Southern California • Yale University • North Carolina State University • University of Miami • University of California • University of Michigan • WCM • Colombia University • Bucknell University • University of Arkansas • Penn State • Texas A&M • Quinnipiac • Franklin & Marshall • Fairfield University

16. Agenda • What is Content Management? • Objective • Criteria • Alternatives • Results • Sensitivity Analysis • Summary • Questions

17. Enterprise CMS: Documentum Interwoven Web CMS: Interwoven RedDot Ingeniux Alternatives

18. Alternatives: ECMS 1 EMC Documentum Enterprise Content Integration • Industry leader in content management • Creates one University “silo” • Discovery Manager uses dynamic linguistic contextual (DLC) clustering to automatically organize search results into groups • Adapter Framework leads to relatively easy integration with current systems • Hundreds of pre-packaged adapters • Includes adapter builder • Open and flexible adapter development kit • Cons: • Most expensive • Difficult to use

19. Alternatives: ECMS 2 Interwoven Collaborative Document Management • Vendor well-established in market • Slightly less expensive than Documentum • Tight integration with desktop productivity tools (Microsoft) • Integrates seamlessly with Sun’s Java enterprise software, server, and storage products (partnership) • Cons: • High price • WCM and DM portions could be better integrated (Forrester)

20. Alternatives: WCMS 1 Interwoven Web Content Management • Supports more than 200 file formats • Advanced search capabilities • Includes the more applications than the other WCM alternatives • Pride themselves on service • Cons: • High cost relative to other WCMS • Advanced technologies impede ease of use

21. Alternatives: WCMS 2 Hummingbird RedDot Web Content Management • Mid-market company – less expensive • Texas A&M Qatar, Shipley School, York College • Easiest to use (KMWorld) • Highly scalable for a mid-market WCMS • SmartEdit allows departmental web develop. • Import Manager & LiveServer automatically updates data from internal or external sources • Cons: • Add-on applications add on to price

22. Alternatives: WCMS 3 Ingeniux CMS Version 5 • Focus on higher education • Lowest price and maintenance cost • Works with Banner & Blackboard • UCLA School of Management, Quinnipiac • 100% open standards-based • Cons: • Weak vender brand recognition in market • Some capabilities limited compared to leaders

23. Results ECMS – Documentum 21% ECMS – Interwoven 19% WCMS – Interwoven 16% WCMS – RedDot 18% WCMS – Ingeniux 27%

24. Agenda • What is Content Management? • Objective • Criteria • Alternatives • Results • Sensitivity Analysis • Summary • Questions

29. Summary • The Ingeniux Web Content Management System is the best match for Villanova at this time • Ingeniux meets the most crucial needs of the University • Offers its benefits while keeping additional cost to the University at a minimum

30. Questions