1 / 15

The Creation & Aftermath

The Creation & Aftermath. Defining Fresh and Local. Plant to Plate. Cedar Meadow Farm. Lancaster Growers. “ Plant. to. Plate ”. Genuardi’s Family Markets. Production Management. Irrigation and Nutrients Soil Labor Weed Pest. Irrigation

johnsanford
Download Presentation

The Creation & Aftermath

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Creation & Aftermath Defining Fresh and Local

  2. Plant to Plate Cedar Meadow Farm Lancaster Growers “Plant to Plate” Genuardi’s Family Markets

  3. Production Management • Irrigation and Nutrients • Soil • Labor • Weed • Pest

  4. Irrigation Drip irrigation and fertigation for all tomatoes 28 acres High tunnel more intense Soil No-till cover crop practices Re-builds soil Helps protect tomatoes & cucurbits Minimizes erosion ProductionManagement

  5. Weed No-till cover crop minimizes weeds. Uses minimal herbicides and cultural practices. Uses a black ground cover in the high tunnel. Biggest concern is Night Shade. Pest Sprays according to #’s in pheromone traps Other concerns Groundhogs - $5k in damages Spider mites - Tomato Plant Crows and other birds - Tomato Production Management Ground cover reduced weeds by over 90%

  6. Production Management Biggest Problem is finding dependable labor • Labor • Hired a field manager to simplify problems • 1st year with international program • Accounts for 50% of expenses Last Year Hired 38 Different People

  7. Market Management • Management • Marketing • Logistics • Finance

  8. Management, Logistics and Marketing Outsourced to Lancaster Growers for the Genuardi’s account. Father deals with the local accounts (Restaurants and Auctions). 3 local auctions Premium for early season Any type, grade, and size sold Early SeasonAvg. ~$30/25lbs Late SeasonAvg. ~$9/25lbs Market Management 33 stores No premiums Only # 1’s and Mediums All Season Set Price $9/25lbs

  9. Market Management • Finance • Uses net profit to finance overhead, depreciation, and family living expenses • Land assets split up between family. Ownership is transferred over time

  10. Tomatoes Field Grown v. High Tunnel

  11. High Tunnel 1 Acre Weather Not a real variable Volume 30% more per acre Quality 80% #1 grades Margins Nets $15-20,000* Labor Requires more labor Investment $25,000 + Labor for set up. Field Tomatoes 7 Acres Weather Biggest factor Volume Less per acre Quality Suffers due to weather Margins Nets $5-10,000* Labor Less Labor intensive per acre * Does not account all expenses such as equipment, land, own salary, etc.

  12. Lancaster Growers/Genuardi’s • Relations • Strategic management • Early season pricing higher than Lancaster Price • Sells off full supply (1200 dozen in one morning, trying to expand cucurbits) • Farm Price v. Consumer price • On farm price ~$.30/lb • In store price ~$.99-4.00/lb

  13. Lancaster Growers/Genuardi’s • Supplier • 5 Farms, 5 Trucks • Just In Time (JIT) approach • 7:30 pick up • Reach all stores by 3pm Sweet corn within 12hrs Tomatoes within 24hrs VINE RIPE

  14. Lancaster Growers/Genuardi’s • Demand • High demand for fresh products • Expansion to other products • Constant throughout the summer • New Jersey v. Lancaster Products • High competition within • Stores advertise according to area

  15. Conclusion

More Related