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Random Topics and Concepts. Random Things for Today. Search Engines & SEO (Search Engine Optimization) Specialized StyleSheets JQuery for easier JavaScript XML AJAX. Search Engines. Search Engines operate by identifying pages that have search terms that match someone’s interests

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random things for today
Random Things for Today
  • Search Engines & SEO (Search Engine Optimization)
  • Specialized StyleSheets
  • JQuery for easier JavaScript
  • XML
  • AJAX
search engines
Search Engines
  • Search Engines operate by identifying pages that have search terms that match someone’s interests
  • KEYWORDS are these search terms.
  • KEYWORDS are one word or a group of words
  • Search Engines consider a few things including:
    • Your page CONTENT (the HTML)
    • Other people’s links to your page (A tags)
    • Keywords
  • Search Engines offer two types of traffic:
    • Organic (based on indexed content) = free
    • PPC (pay per click) = not free
meta tags
Meta Tags
  • Meta Tags apply “behind the scenes” descriptors to your pages (not the site…the page!)
  • These exist in the HEAD tags of your HTML document and are NOT seen by the users.
  • Each META tag requires a NAME attribute and a CONTENT attribute.

<meta name="description" content="Description you write." />

<meta name="keywords" content="keyword, another keyword, yet another keyword, descriptive keyword" />

<meta name="robots" content="noindex, nofollow, noarchive" />

seo tips
SEO Tips
  • The CONTENT (actual words seen by users) should include your KEYWORDS used.
  • The predefined TAGS in HTML should be used to put emphasis where needed
    • Heading tags (H1, H2, H3, etc.), STRONG, EM, etc.
  • If possible, your DOMAIN NAME (whatever.com) should contain a keyword you’d like to have
  • Your file names and folder names should use keywords as well (use hyphens to separate)
seo tips1
SEO Tips
  • Search Engines ONLY see TEXT
    • No Images, Flash Animations, Movies, etc.
    • You can see how it looks by using a text browser (you can use the Google cache)
  • When someone links to your pages, request that the CLICKABLE TEXT should use your keywords
  • They CAN see hidden text with CSS of display: none;
  • GOOGLE Analytics can help you analyze your keywords and site traffic.
specialized stylesheets
Specialized StyleSheets
  • By default, a stylesheet that is linked in the HEAD of an HTML document is used for ALL devices.
  • We can change this with the MEDIA attribute of the LINK tag.

<link rel="stylesheet" type="text/css"href="site.css" media="screen"/>

<link rel="stylesheet" type="text/css" href="site.css" media="print" />

<link rel="stylesheet" type="text/css" href="site.css" media="handheld" />

jquery
JQuery
  • JQuery is a FRAMEWORK built on JavaScript.
  • Basically that means another language developed based on an existing language.
  • If you include the JQuery JavaScript file then you can use the JQuery Framework.
  • JQuery is available on Google Code:

<script type="text/javascript"src="https://ajax.googleapis.com/ajax/libs/jquery/1.7.0/jquery.min.js"></script>

jquery basics
JQuery Basics
  • JQuery has a HUGE site that describes the framework and what you can do with it.
  • With a intermediate understanding of JavaScript and programming, you can probably use JQuery.
  • Some Basics:
    • You select by using the dollar symbol and the CSS selector you’re interested in quotes: $(\'#sidebar\')
    • Then use the DOT operator to perform an action:

$(\'#sidebar\').hide();

$(\'#sidebar\').show();

$(\'#sidebar\').fade(\'slow\');

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