HOW TO FIND YOUR BRAND THE RIGHT INFLUENCER

1. How to Find the Right Influencer for your Brand (2021)

2. The influencer marketing industry is still a white-hot trend on going in the social media landscape, with social media influencers edging into celebrity status gradually. Thus, it is the best time for your brand to invest in influencer marketing and accomplish any goal. Although many brands choose to do this through a leading influencer marketing agency in India, however, you can also do this on your own.

3. 1. How do I find social media influencers for my brand? If brands don’t partner with the right influencer according to their niche, brand values and brand message, influencer marketing can turn out to be a wasted investment. Thus, finding the right fit for your brand is highly essential!

4. 2. How to find quality influencers for your brand? Here are a few pointers to keep in mind before you go on to invest in influencer marketing for your brand:

5. Know your Audience Once you understand the needs & wants, and purchase behavior of your target audience, you understand what kind of influencer will better serves the purposes of your campaign.

6. Know your Goals The brands first decide what they wish to achieve through a social media influencer such as brand awareness, lead generation, sales, etc. Therefore, knowing your goals clearly is another important factor that will help you find the perfect influencer in your niche.

7. Know your Competitors Before going out to find influencers for your brand’s campaign, make sure you do a sneak peek into what your competitors are doing – What strategy are they going for? What influencers are they collaborating with? What goals are they trying to accomplish through their influencers?

8. 3. Here are a few parameters you need to keep in check while finding the right influencer for your brand:

9. Relevancy By relevancy, we mean, how is the previously created content present in the influencer’s library, relevant to the message of your brand. If their tone, frequency and niche matches with that of your brand, they could be the end game for your brand.

10. Authenticity Influencers become the face of your brand, hence, the authenticity of their content and their authority in the niche, directly affects your brand’s image. Thus, it is important to know how to choose creators for your brand who add value to your brand’s messaging and values.

11. Engagement This metric allows brands to understand how the influencer’s audience is receiving and interacting with the content they are producing. Engagement is measured in terms of likes / comments / shares on each post / video.

12. Previous sponsorships It is essential to look at an influencer’s previous sponsorships while choosing an influencer for marketing. This helps you determine 4 crucial things: • what kind of brands have they previously worked with? • what kind of content did they create to promote the brand? • how did their audience perceive and respond to it? • and lastly, how successful was the campaign?

13. Relevancy By relevancy, we mean, how is the previously created content present in the influencer’s library, relevant to the message of your brand. If their tone, frequency and niche matches with that of your brand, they could be the end game for your brand.

14. Reach Reach is, to put it plainly, how many people that influencer can reach. When looked upon along with the average Engagement produced by an influencer’s content, Reach makes the most sense. Feel free to share.

15. Thank You www.grynow.in