“Do I have to work ‘til ninety?”

1. NOTE:To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller”and“Verdana”

2. “Do I have to work ‘til ninety?”

3. The Black Swan has landed!

4. On NELSON:“[other] admirals more frightened of losing than anxious to win”

5. “Nothing is so contagious as enthusiasm.”—Samuel Taylor Coleridge

6. Focus on upside! Period!Best Time of your life!

7. “When the seas are calm, all ships alike show mastership in floating.”—WSC* (*with apologies to Aussies)

8. Web. (<25) R&D

9. Could Thoroughly Rotten Times Be The Ultimate Opportunity For Greatness/Excellence?* (*Hint: The Answer May Be/Is “Yes.”) (*Hint: What’s the Alternative?) Informa/The Grove/15.01.09

10. Tom Peters’ Excellence. Always. Informa/The Grove/15.01.09

11. It Ain’t Rocket Science!

12. Sunday “Drive By”:The CEO of a very successful mid-sized bank, in the Mid-west, attended a seminar of mine in Northern California in the mid-80s—but I remember the following as if it were yesterday. I’ve forgotten the specific context, but I recall him saying to me, pretty much word for word,“Tom let me tell you the definition of a good lending officer. After church on Sunday, on the way home with his family, he takes a little detour to drive by the factory he just lent money to. Doesn’t go in or any such thing, just drives by and takes a look.”

13. 

14. “Berezovsky … came under attack from the newly powerful Primakov, and was shunned by most of the political elite. Putin made a point of attending Berezovsky’s wife’s birthday party. Berezovsky repaid Putin by championing his candidacy to run the F.S.B., Russia’s secret police, formerly the K.G.B., and ultimately by suggesting that the Family make him president.To sum up, the man’s qualifications were: he did not take a bribe from a car dealership and had been unafraid to go to a party for an acquaintance who had fallen into disfavor.”—”Dead Soul,” Vanity Fair, October 2008

15. The Real World’s “Little” Rule Book Ben/tea Norm/tea DDE/make friends DDE/NM/smile WFBuckley/make friends-help friends Gust/Suck down Charlie/poker pal-BOF Edward VII/dance-flatter-mingle-learn the language Vlad/birthday party of outgroup guy’s wife CIO/finance network ERP installer/consult-“one line of code” GE Energy/make friends risk assessment GWB/check the invitation list GHWB/T-notes Hank/60 calls MarkM/5K-5M Delaware/show up Oppy/snub Lewis Strauss -$4.3T/tin ear tp.com/Big 4-What do you think?

16. Design Ubiquity: The Practice of “Nudgery”

17. 80%

18. “Design is everything. Everything is design.” “We are all designers.” Inspiration: The Power of Design: A Force for Transforming Everything, Richard Farson. And Judgment Under Uncertainty: Heuristics and Biases, Daniel Kahneman & Amos Tversky; Why We Buy, Paco Underhill. Also Sway-Nudge-Multipliers-Mundane Tools-etc.

19. 401(k) active opt-in:45% 401(k) as default:86% Source: New York Times, 1202.08 (research by Richard Thaler, co-author Nudge)

20. No waste baskets/paper recycling Cases vs charts Default/401(k)/45% vs 86% Designer next to the CEO Opel plant away from factory Rickover’s chair/Sunlight in my eyes/LBJ on the edge of the rug Thank you notes/10 years

21. Stew/Wrapped and loose fish/2X Stew/No exit aisles Wal*Mart/Oversized carts Coins with likenesses Post Office architecture Pat visits the Local president Thom Mayer and the crossed arms “Management” of body language (2/3rds of communication)

22. 90K in U.S.A. ICUs on any given day; 178 steps/day in ICU.50% stays result in “serious complication”Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)

23. **Peter Pronovost, Johns Hopkins, 2001**Checklist, line infections**1/3rd at least one error when he started**Nurses/permission to stop procedure if doc, other not following checklist**In 1 year, 10-day line-infection rate:11% to … 0%Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)

24. **Docs, nurses make own checklists on whatever process-procedure they choose**Within weeks, average stay in ICU down 50%Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)

25. Socks = 10K

26. You = Your calendar**Calendars neverlie

27. “It’s always showtime.”—David D’Alessandro, Career Warfare

28. Prowl the bowels of the organization First question asked Top of the agenda Calendar! Checklist/Peter Pronovost/ICU line infections/50%-0% Visible measures/Creech and billboards Creech/mechanics’ “drive by” Food at front

29. Seating arrangement Table shape Physical arrangements (distance, co-location, grand or not/Apple) Geologists/Geophysicists XFX/Cross-functional Excellence (meetings, talks, etc) “The hang out axiom” (“We are what we eat.”) See greenery, recover faster (map, smell of cookies, pianos/ Planetree) Vary road crossing times/engage

30. “Everything matters” -80% Source:Nudge, Richard Thaler and Cass Sunstein, etching of fly in the urinal reduces “spillage” by 80%, Schiphol Airport

31. Sexy voice/USAF Walls of yesterday or tomorrow Staff “lives with” line “Broken windows”-“beer and piss patrol”/sense of order, small crimes beget large ones Washington and “dress for success”/winter 1776 Dress code Fly intheurinal/-80% Parking lot location/elevator speed/food court

32. Behavioral Primacy!E.g.: plate size; location of platters, 6.5 feet Away =-63% “Seconds” Source: Brian Wansink, Mindless Eating (20 lbs per year; 200 decisions per day)

33. Plate size/distance from “seconds” (6.5 feet = 63%) >50 feet = 50 miles/T Allen Casual gathering places/ “nooks”/ 3M-Austin Walk down the stairs once a month/ 9-11 survivor Glasses in the cup (two weeks) TP party prep“Renegade” buildingsWelcoming reception area (Insta- “smell culture”)Burlington Police Department/ decals on glasses/12.31.06

34. Bike at the door/Running shoes next to the bedMeasures/New (TP & Seabees)Reports (WIAR/Women’s Initiative Annual Report/Deloitte & Touche)MBWA Grant sleep on the ground, travel with one assistantPromotions/Deep dip“Small” personal gesturesFocus/One inescapable campaign/ Welch-GE

35. FLOWERPOWER BLOOMBERG’S FLOWERPOWER

36. Bloomberg/Flower Power Hustle/Gandhi Stand-up meetings Ask vs talk “What do you think?” Engaged listening Go to door to meet Obama transition Awareness of “Kremlinologists”

37. “Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.”—Henry Clay

38. The …Jim Jeffords oversight!

39. Hire for smile! TOV/tone of voice Master the arcane rules/ Al Smith/LBJ/Dole/Tom DeLay “Eighty percent of success is showing up”/Woody Allen/ Delaware“Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.”/Henry Clay Jeffords/Missing invitation Flowers

40. Nudgery/The Hang Out Axiom

41. We are the company we keep

42. The “We are what we eat” axiom:At its core, every (!!!) relationship-partnership decision (employee, vendor, customer, etc) is a strategic decision about:“Innovate, ‘Yes’ or ‘No’ ”

43. Measure “Strangeness”/Portfolio QualityStaffConsultantsVendorsOut-sourcing Partners (#, Quality)Innovation Alliance PartnersCustomersCompetitors (who we “benchmark” against)Strategic Initiatives Product Portfolio (LineEx v. Leap)IS/IT ProjectsHQ LocationLunch MatesLanguageBoard

44. “[CEO A.G.] Lafley has shifted P&G’sfocus on inventing all its own products to developing others’ inventions at least half the time. One successful example Mr. Clean Magic Eraser, based on a product found in an Osaka market.”—Fortune

45. “Diverse groups of problem solvers—groups of people with diverse tools—consistently outperformed groups of the best and the brightest. If I formed two groups, one random (and therefore diverse) and one consisting of the best individual performers, the first group almost always did better. …Diversitytrumped ability.” —Scott Page, The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies Diversity

46. True “Bottom Line”

47. “Business has to give people enriching, rewarding lives, or it's simply not worth doing.”—Richard Branson

48. Organizations exist to serve. Period. Leaders live to serve. Period.

49. Why in the World did you go to Siberia?

50. Enterprise* ** (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholeheartedservice of others.****Employees, Customers, Suppliers, Communities, Owners, Temporary partners