Illinois state university athletic department
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Illinois State University Athletic Department. Supervised by Dr. James E. Cox, Jr. Presented By: Christen Baumhardt Joel Hartman Sarah Boysen Ryan Patera Adam Garel-Frantzen Scott Verdery Michael Gresher John Wilson . Historical Background.

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Illinois state university athletic department

Illinois State University Athletic Department

Supervised by Dr. James E. Cox, Jr.

Presented By:

Christen Baumhardt Joel Hartman

Sarah Boysen Ryan Patera

Adam Garel-Frantzen Scott Verdery

Michael Gresher John Wilson

Historical background
Historical Background

  • Offices based in Redbird Arena

    • Redbird Arena in its 16th year

  • Dr. Linda Herman

    • Interim Athletic Director

  • Dr. Sheahon Zenger

    • Hired as Athletic Director in April; starts June 1

  • Marketing Staff

    • Leanna Bordner, Brad Ledford, and Cory Acree

Historical background1
Historical Background

  • Facilities

    • Redbird Arena

      • Richard and Fran Owen Strength and Conditioning Center

    • Hancock Stadium

      • Kaufman Football Building

    • Horton Fieldhouse

    • Redbird Field

    • Adelaide Street Fields

Historical background2
Historical Background

  • Sports

    • 8 men’s and 10 women’s

  • Client’s concern

    • Student attendance

    • Informing students about upcoming events

Research methodology
Research Methodology

  • Surveyed ISU students

  • Random number table

    • 10 off-campus residences

    • 6 on-campus residences

  • Surveys administered door-to-door at selected sites

Research methodology1
Research Methodology

  • Data collection

    • Media

    • Why students attend games?

    • Why students do not attend games?

    • Televising ISU games

    • All-Sport Tickets

  • Limitations

Objective 1
Objective 1

  • To determine the most effective way to market athletic events to ISU students

  • Hypothesis:

    • We feel that expanding the athletic database of student e-mail and increasing advertisement in the Vidette would be the most effective way to advertise.


  • Increase advertising in the Daily Vidette

  • To encourage word of mouth communication

    • Put fliers in professors mailboxes

    • Ask them to talk about it in class

  • Implement referral program

    • Reward for individual or organization who refers people to a game

Objective 2
Objective 2

  • To determine the main reasons students do not come to games

  • Hypothesis:

    • We believe many students are not aware of the games and lack knowledge of the teams’ records. We also think a lack of school spirit exists among the student body.


  • Activities students would rather do than going to a ISU men’s basketball game

    • 58.8% go out to the bars

    • 43% go to a movie

    • 35.1% watch TV

    • 22.8% study

    • 8.3% go to the game

    • 9.2% other


  • Take steps identified in objective 1 to better inform the student body of upcoming events

  • Work to create an atmosphere of school spirit at games

    • Idea:

      • Student group similar to Orange Krush or Cameron Crazies

Objective 3
Objective 3

  • To determine why students attend games

  • Hypothesis:

    • We believe students go to games because the students enjoy watching sports and the games are fun and exciting.


  • Relationship showing students on-campus attend more games than off-campus students

  • Most interested in men’s basketball and football

  • Attended men’s basketball and football the most


  • Give discounts to students in large groups

    • They prefer going with friends

  • Advertise more to older students

    • Help change negative perception

  • Show how going to games provides fun and exiting atmosphere

    • TV spots, crowd reactions

Objective 4
Objective 4

  • To determine if televising games would enhance student’s perception and awareness of ISU athletics.

  • Hypothesis:

    • We believe that increasing the number of televised games will increase student’s overall view of ISU athletics.


  • 40% of sample is unaware ISU games are on TV

  • Of that 40%...

    • 58.6% would have watched some games if aware

  • 31% of sample watches 3 or more college

    games per week


  • Televise more games

    • Increase awareness and attendance

  • Contact local bars

    • Ask them to put all televised ISU games on their TV’s

      • Reach students who go to bars

      • Increase their likelihood of attending home games

Objective 5
Objective 5

  • To determine students’ awareness of ticket prices and All-Sport Tickets

  • Hypothesis:

    • We believe students are aware of the All-Sport Tickets. However, we think that students are unaware of the pricing of All-Sport Tickets or single game tickets


  • Students who claim to know the price of a single game ticket

    • 27%

  • Of the sample…

    • 60% thought the price was over $4

    • Only 29% were correct at $3


  • ISU students who claim to know what an All-Sport ticket is

    • 70%

  • Perception of price

    • From the entire sample

      • 46% thought All-Sport tickets were over $40

      • Only 19% were correct at $35


  • Advertise ticket and All-Sport ticket prices

  • Reach out to off-campus students

  • Provide discount for repeat All-Sport ticket buyers

  • Provide incentives to All-Sport ticket holders


  • A Special Thank You to the Athletic Department

    • Leanna Bordner

    • Brad Ledford

    • Cory Acree

  • Also thank you to Dr. Cox for your support.

  • Any Questions??