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Illinois State University Athletic Department. Supervised by Dr. James E. Cox, Jr. Presented By: Christen Baumhardt Joel Hartman Sarah Boysen Ryan Patera Adam Garel-Frantzen Scott Verdery Michael Gresher John Wilson . Historical Background.

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illinois state university athletic department

Illinois State University Athletic Department

Supervised by Dr. James E. Cox, Jr.

Presented By:

Christen Baumhardt Joel Hartman

Sarah Boysen Ryan Patera

Adam Garel-Frantzen Scott Verdery

Michael Gresher John Wilson

historical background
Historical Background
  • Offices based in Redbird Arena
    • Redbird Arena in its 16th year
  • Dr. Linda Herman
    • Interim Athletic Director
  • Dr. Sheahon Zenger
    • Hired as Athletic Director in April; starts June 1
  • Marketing Staff
    • Leanna Bordner, Brad Ledford, and Cory Acree
historical background1
Historical Background
  • Facilities
    • Redbird Arena
      • Richard and Fran Owen Strength and Conditioning Center
    • Hancock Stadium
      • Kaufman Football Building
    • Horton Fieldhouse
    • Redbird Field
    • Adelaide Street Fields
historical background2
Historical Background
  • Sports
    • 8 men’s and 10 women’s
  • Client’s concern
    • Student attendance
    • Informing students about upcoming events
research methodology
Research Methodology
  • Surveyed ISU students
  • Random number table
    • 10 off-campus residences
    • 6 on-campus residences
  • Surveys administered door-to-door at selected sites
research methodology1
Research Methodology
  • Data collection
    • Media
    • Why students attend games?
    • Why students do not attend games?
    • Televising ISU games
    • All-Sport Tickets
  • Limitations
objective 1
Objective 1
  • To determine the most effective way to market athletic events to ISU students
  • Hypothesis:
    • We feel that expanding the athletic database of student e-mail and increasing advertisement in the Vidette would be the most effective way to advertise.
recommendations
Recommendations
  • Increase advertising in the Daily Vidette
  • To encourage word of mouth communication
    • Put fliers in professors mailboxes
    • Ask them to talk about it in class
  • Implement referral program
    • Reward for individual or organization who refers people to a game
objective 2
Objective 2
  • To determine the main reasons students do not come to games
  • Hypothesis:
    • We believe many students are not aware of the games and lack knowledge of the teams’ records. We also think a lack of school spirit exists among the student body.
findings6
Findings
  • Activities students would rather do than going to a ISU men’s basketball game
    • 58.8% go out to the bars
    • 43% go to a movie
    • 35.1% watch TV
    • 22.8% study
    • 8.3% go to the game
    • 9.2% other
recommendations1
Recommendations
  • Take steps identified in objective 1 to better inform the student body of upcoming events
  • Work to create an atmosphere of school spirit at games
    • Idea:
      • Student group similar to Orange Krush or Cameron Crazies
objective 3
Objective 3
  • To determine why students attend games
  • Hypothesis:
    • We believe students go to games because the students enjoy watching sports and the games are fun and exciting.
findings10
Findings
  • Relationship showing students on-campus attend more games than off-campus students
  • Most interested in men’s basketball and football
  • Attended men’s basketball and football the most
recommendations2
Recommendations
  • Give discounts to students in large groups
    • They prefer going with friends
  • Advertise more to older students
    • Help change negative perception
  • Show how going to games provides fun and exiting atmosphere
    • TV spots, crowd reactions
objective 4
Objective 4
  • To determine if televising games would enhance student’s perception and awareness of ISU athletics.
  • Hypothesis:
    • We believe that increasing the number of televised games will increase student’s overall view of ISU athletics.
findings12
Findings
  • 40% of sample is unaware ISU games are on TV
  • Of that 40%...
    • 58.6% would have watched some games if aware
  • 31% of sample watches 3 or more college

games per week

recommendations3
Recommendations
  • Televise more games
    • Increase awareness and attendance
  • Contact local bars
    • Ask them to put all televised ISU games on their TV’s
      • Reach students who go to bars
      • Increase their likelihood of attending home games
objective 5
Objective 5
  • To determine students’ awareness of ticket prices and All-Sport Tickets
  • Hypothesis:
    • We believe students are aware of the All-Sport Tickets. However, we think that students are unaware of the pricing of All-Sport Tickets or single game tickets
findings14
Findings
  • Students who claim to know the price of a single game ticket
    • 27%
  • Of the sample…
    • 60% thought the price was over $4
    • Only 29% were correct at $3
findings16
Findings
  • ISU students who claim to know what an All-Sport ticket is
    • 70%
  • Perception of price
    • From the entire sample
      • 46% thought All-Sport tickets were over $40
      • Only 19% were correct at $35
recommendations4
Recommendations
  • Advertise ticket and All-Sport ticket prices
  • Reach out to off-campus students
  • Provide discount for repeat All-Sport ticket buyers
  • Provide incentives to All-Sport ticket holders
conclusion
Conclusion
  • A Special Thank You to the Athletic Department
    • Leanna Bordner
    • Brad Ledford
    • Cory Acree
  • Also thank you to Dr. Cox for your support.
  • Any Questions??
ad