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SEO Design Lyndsay Walker Web Analytics & SEO Coordinator WestJet Webmaster World PubCon December 5, 2007 – Las Vegas Just kidding! Slide 1 of 87 Who am I? Creating web sites since 1997 SEO for three years In-House Pharmaceutical Payday Loans Travel Consulting

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Seo design l.jpg

SEO Design

Lyndsay Walker

Web Analytics & SEO Coordinator

WestJet

Webmaster World PubCon

December 5, 2007 – Las Vegas

Just kidding!

Slide 1 of 87


Who am i l.jpg
Who am I?

  • Creating web sites since 1997

  • SEO for three years

  • In-House

    • Pharmaceutical

    • Payday Loans

    • Travel

  • Consulting

    • Critique web sites for SEO friendly design

    • Offer SEO trips and training if requested

    • Partner with other agencies, providing SEO services


Who am i3 l.jpg
Who am I?

  • Creating web sites since 1997

  • SEO for three years

  • In-House

    • Pharmaceutical

    • Payday Loans

    • Travel

  • Consulting

    • Critique web sites for SEO friendly design

    • Offer SEO trips and training if requested

    • Partner with other agencies, providing SEO services


Who is westjet l.jpg
Who is WestJet?

  • Canada’s leading low-cost airline

  • Founded in 1996

  • Based in Calgary, Alberta

  • Over 70 Boeing Next-Generation 737s

  • 45 Destinations

    • 26 Canadian

    • 12 US (including Hawaii and Las Vegas)

    • 7 International

  • 70% of bookings come through WestJet.com

  • WestJetVacations.com


Where do i start l.jpg
Where do I start?

  • Design for your visitors

  • Clear navigation

  • Avoid Flash

  • Images vs. Text

  • DIVs are your friend!

  • Use your stats

  • Designing for a browser

  • Landing pages


Must haves l.jpg
Must Haves!

  • Title tag

  • Description tag

  • Header tags

  • Strong code-to-content ratio

  • External JavaScript and CSS

  • DIVs vs Tables

  • Don’t forget your keywords!

  • Links


Examples l.jpg
Examples

  • http://www.westjet.com/sale_offers/las_landing.html

  • http://www.westjetvacations.com/content/destinations/mazatlan.html


Inadvertent seo l.jpg
Inadvertent SEO

  • The forgotten “don’t”

  • Publishing before you’re ready

  • Don’t underestimate the power of linking

  • Published content

  • Case Study: Red River Ex Married on the Midway



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