Business Studies Marketing Strategy. Content. Objectives and marketing Niche marketing Mass marketing Product differentiation Product life cycle Product portfolio analysis Ansoff matrix Marketing decision making Scientific decisions vs hunches. Marketing Objectives.
3. Growth – Sales increase rapidly, firm starts to make a profit
4. Maturity – Sales reach their peak, profits start to decline as competition increases
5. Decline – Sales fall, profits begin to fall, the product might be taken off the market