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Making the Case for Afterschool. Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program . Afterschool Alliance. www.afterschoolalliance.org. What We’ll Cover. Making the Case: Public Wants & Needs Afterschool Afterschool Outcomes

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Making the Case for Afterschool

Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program

Afterschool Alliance

www.afterschoolalliance.org


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What We’ll Cover

  • Making the Case:

    • Public Wants & Needs Afterschool

    • Afterschool Outcomes

    • Benefits to Bottom Line

  • Policy Matters: Funding & Resources for Afterschool

    • National

    • State and Local

  • What You Can Do: Events, Media & More

www.afterschoolalliance.org


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The Need Is Clear

  • Parents of 28 million kids work outside the home.

  • 14.3 million, or 25%, of the country’s K-12 youth take care of themselves after school.

  • 3 to 6 p.m. are the most dangerous hours for kids.

    • Juvenile crime soars

    • Peak hours for drugs, alcohol, cigarettes and sex

    • Lack of physical activity/obesity

  • Parents of 15 million children would sign up for an afterschool program – if one were available.

www.afterschoolalliance.org


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Demand for Afterschool Programs

  • 83% of voters agree – children need a place to go afterschool that is organized, safe, and educational

  • 76% - newly elected officials in Congress should increase funding for afterschool

  • 69% of voters - support tax increase

  • 94% Democrats, 83% Independents, 71% Republicans – there’s a need for an organized, safe place for children and teens afterschool

Source: Afterschool Alliance Poll conducted by Lake, Snell, Perry & Associates, Inc., November 2006 and 2008

www.afterschoolalliance.org


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Benefits of Quality Afterschool Programs

  • Improved Test Scores and Grades

    • 21st CCLC participants nationwide—43% improved reading scores, 42% improved math scores

    • In California, higher academic achievement, test scores

    • In Ohio, higher scores in every subject tested

    • Oct 2007 study – big gains in test scores, work habits

  • Improved School Attendance, Engagement in Learning

    • More likely to come to school, stay in school and graduate

    • In NY, higher daily attendance and credit accumulation

    • In Chicago, higher class attendance, lower course failure,

      higher graduation rates

    • Los Angeles program reduced drop out rate by 20%

www.afterschoolalliance.org


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Benefits of Quality Afterschool Programs

  • Improved Social and Emotional Behavior

    • Lower truancy, drug use, violence teen pregnancy

    • Greater self-confidence

    • Develop leadership, critical thinking, team-building skills

  • Improved Health and Wellness

    • Structured physical activities, healthy snacks help prevent weight gain tied to inactivity after school and during summer

www.afterschoolalliance.org


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Benefits to Bottom Line

  • Rose Institute

    • Every dollar invested in afterschool programs saves taxpayers at least $3

  • Catalyst Study (December 2006)

    • New Catalyst Study - $50-$300 billion/year due to lost productivity

    • PCAST – Parental Concern about Afterschool Time

    • Low-income and minority parents are much more likely than higher-income, white parents to have trouble finding high-quality, convenient and affordable programs.

  • Corporate Voices for Working Families

    • “After School For All: A Call To Action From The Business Community”

www.afterschoolalliance.org


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Who’s Doing What

www.afterschoolalliance.org


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Federal Afterschool Policy

Federal Funding Picture

  • 21st Century Community Learning Centers $100 million increase for FY08

  • Senate proposed level funding, House proposed increase of $50 million

  • NCLB authorized $2.5 billion

  • Other sources of afterschool money: CCDBG, Safe and Drug Free Schools, OJJDP, SES, Department of Agriculture

  • New Initiatives: Rural Afterschool and Afterschool for Older Youth

  • American Recovery and Reinvestment Act

www.afterschoolalliance.org


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State Afterschool Policy

States Take on Afterschool Challenge

  • 38 Statewide networks working to build supportive afterschool systems

  • 26 Governors held Afterschool Summits

  • 50 Governors’ Proclamations for Lights On Afterschool

  • Creative and Diverse Ways to Fund Afterschool

www.afterschoolalliance.org


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States & Afterschool in ‘07 and ‘08

  • CA – $550 million to K-8 programs - ASES

  • WV – Partnership between Americorps, Universities, DOE

  • GA – $14 million to school- and community- based afterschool programs through TANF, renewed for FY09, plus $20.3 million in one-time funds

  • MA – $5.5 million in state funding

  • NJ – $14.6 million in state funds to NJ After 3 PM

  • OH – $10 million in TANF funds to support afterschool programs in targeted communities

  • TN – $12.5 million unclaimed lottery funds (LEAP)

  • MN – $5+ million over two years

  • NY – $9.4 million through a mix of state and TANF funds

  • WA – $3 million for programs and professional development

  • CT – $5.5 million in new state funds

www.afterschoolalliance.org



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What You Can Do

www.afterschoolalliance.org


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Making Afterschool a National Priority

  • Nationally: Need a strong, broad diverse coalition of organizations & individuals to champion afterschool for all

  • Afterschool for All Campaign

  • 160+ Lights On national partners

  • Afterschool for All Challenge

  • Business stakeholder groups

  • Coordinate advocacy and awareness work with allies who support expansion of afterschool, e.g., YMCA, PTA. Especially on federal legislation

  • Share knowledge with those with common interests: e.g. literacy, health, service learning

  • State-Level: Need capable, influential networks to push for expansion and support quality afterschool

  • Mott funded state networks

  • Work with state agencies

  • Identify new funding streams for afterschool

  • Provide technical assistance to state level advocacy

  • Support Governor's Summits

  • Train/develop state leadership

  • Media strategy

  • Support intermediaries

  • Community-Level: Need active, diverse, confident field of local programs, stakeholders & supports

  • Systems approach

  • Communications & advocacy training and tools

  • Policymaker & opinion leader engagement

  • Parent & grassroots empowerment

  • Develop steady streams of resources and provide updates, information and best practices

  • Connect community efforts on local wellness policies for youth

  • 7,000 local Lights On sites

  • Community-school partnerships

www.afterschoolalliance.org


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Know Your Allies

  • Afterschool Providers

  • House & Senate Afterschool Caucuses

  • CEOs, Police Chiefs, District Attorneys, Parents and more

  • Youth

  • State and citywide leaders

www.afterschoolalliance.org


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www.afterschoolalliance.org


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Arrange a Site Visit

  • Ask your Members of Congress, local policy makers and media to visit your afterschool program: Help your elected officials and your community establish a personal connection to afterschool by inviting them to visit a program and see firsthand how it is helping kids and families

    • Find the home district address and phone number for your elected officials.

    • Identify a few dates during the next Congressional recess when you could host a tour of your program.

    • Call the district office.

    • Before the visit: Identify youth, parents, program staff, school officials and community partners who would be convincing spokespeople for your program.

    • What to do the day of the visit.

www.afterschoolalliance.org


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Ten Steps to Media Coverage

  • Create a Media List.

  • Invite the Public.

  • Identify your 2-3 key messages.

  • Structure events with media in mind.

  • Appeal to the press, build relationships.

  • Issue news releases.

  • Develop press kits.

  • Manage media at your events.

  • Event management.

  • Reap the benefits of your work!

www.afterschoolalliance.org


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Additional Media Strategies

  • Newspaper Opinion Page

  • Contact with radio and TV stations to promote your programs via public service announcements.

www.afterschoolalliance.org


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October 22, 2009

www.afterschoolalliance.org


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Lights On Afterschool!

  • Annual nationwide event

  • Brings attention to the need for afterschool programs and resources

    • 7,500+ events and 1 million Americans nationwide

    • National Chair Governor Arnold Schwarzenegger; Kevin Sorbo and Rhea Perlman as spokespeople

    • Thousands of newspaper & TV stories

    • Build relationships w/ business community, neighborhood leaders, elected officials

www.afterschoolalliance.org


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Afterschool & Elections

  • Get afterschool on the radar of policy makers and candidates

  • Learn the rules of non-profit lobbying

  • Present a Candidate Kit to those running for office in your community

    • Includes materials on latest afterschool research and outcomes, polling data and needs assessments

  • Use the Campaign Kit during an election year to raise awareness about the need for afterschool

    • Includes materials for reaching out to media, community partners and policy makers

    • Provides actions for varying tiers of election involvement – you don’t have to run a full

      campaign!

www.afterschoolalliance.org


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Contact Congress

  • Call, write or email

  • Meet district staff

  • Afterschool for All Challenge

    • Premier afterschool event in the nation’s capital

    • Honoring leaders in Congress and in the States

    • Let Members of Congress hear from you and your youth about afterschool

www.afterschoolalliance.org


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Afterschool for All

  • Show your support for afterschool programs and what they do for our children, families and communities

  • Register your support & be recognized by Afterschool for All campaign

    • Thousands of leaders, organizations and businesses already on board

    • Sign up at http://www.afterschool2010.org/a4aJoin.cfm

www.afterschoolalliance.org


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Afterschool Alliance Resources

  • Facts & Research

  • Subscribe to the Afterschool Advocate

  • Program Toolbox – Funding, Media & Reaching Policy Makers

  • Policy & Action Center

www.afterschoolalliance.org


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Rivka Burstein-Stern

Field Outreach Coordinator

Afterschool Alliance

202-347-2030

[email protected]

www.afterschoolalliance.org


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WWW.AFTERSCHOOLALLIANCE.ORG

www.afterschoolalliance.org


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