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Look at this advertisement and answer questions on your paper. The Apprentice. Use advertisement techniques Make your project engaging Get a wonderful grade … or … get F-I-R-E-D. Your Goal: S-E-L-L. Apprentice Training. Have you seen these techniques used in advertisements?.

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Presentation Transcript
the apprentice
TheApprentice
  • Use advertisement techniques
  • Make your project engaging
  • Get a wonderful grade … or
  • … get F-I-R-E-D

Your Goal:

S-E-L-L

apprentice training

ApprenticeTraining

Have you seen these techniques used in advertisements?

word magic
Word Magic
  • Selling the product through catchy phrasing and slogans that stick in the consumer’s mind.
avante garde
Avante Garde
  • Avante Garde is the suggestion that getting this product puts the user ahead of the times.
  • Example: A toy manufacturer encourages kids to be the first on their block to have a new toy.
appeal to authority
Appeal to Authority
  • This selling device depends on a television star, an athlete or other public personality to endorse an item.
  • Use of the product will make the consumer as wealthy as famous, as talented, as unique, or as beautiful as the superstar.
slide7

• The consumer will join the ranks of the elite by using the product.

• The ad reads, “Extraordinary food for extraordinary dogs.” A dog will join the ranks of the elite by eating this dog food.”

plain folks appeal
Plain Folks Appeal
  • Reverse “Snob Appeal” applies here. The intent is to appeal to the average person.
  • Example: Wal-Mart using real photos of employees and their children in sales flyers.
bandwagon
Bandwagon
  • Bandwagon is the suggestion that everybody is using the product and that you should too in order to be part of the group.
  • Example: “Millions of Americans use Bayer aspirin.”
slide10

• This claim butters up the consumer with some sort of flattery.

• The ad reads, “We specialise [European spelling] in the creation of individual cars built to individual requirements, each as individual as it’s owner.” It’s trying to compliment the consumer for being an individual.

rhetorical question
Rhetorical Question
  • This technique poses a question that is worded in such a way that the consumer’s answer affirms the product’s goodness or desirability.
  • The ad reads, “Are you in?” It suggests that being “in” the car is what we should want.
slide12

Can You ID These Advertisement Techniques?

  • LOOK: Advertisement cards
  • DISCUSS: Technique(s)
  • IDENTIFY: Move to a sign
ad