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psychlotron.org.uk. psychlotron.org.uk. A. B. C. psychlotron.org.uk. A. B. C. psychlotron.org.uk. A. B. C. Conformity (Majority Influence). “A change in behaviour due to real or imagined pressure from other people”. psychlotron.org.uk. Asch (1951).

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Conformity majority influence l.jpg
Conformity (Majority Influence)

“A change in behaviour due to real or imagined pressure from other people”

psychlotron.org.uk


Asch 1951 l.jpg
Asch (1951)

  • A research study of conformity to group pressure

    • Will someone go along with an answer that is obviously wrong?

    • What is more important – being right or fitting in?

psychlotron.org.uk


Asch 19517 l.jpg
Asch (1951)

  • When all the confederates gave the right answer, the PPs made almost no errors

  • When the confeds gave the wrong answer, the PP went along with it 37% of the time

  • Of the PPs:

    • 75% conformed at least once

    • 5% conformed every time

    • 25% never conformed

psychlotron.org.uk



Asch 19519 l.jpg
Asch (1951) wrong?

  • PPs reported conforming for different reasons including:

    • Genuinely doubted own judgement

    • Didn’t want to ‘upset the experiment’

    • Fear of rejection by confeds

psychlotron.org.uk


Factors that affect conformity l.jpg
Factors that Affect Conformity wrong?

  • Size of majority?

    • Not particularly important above 3 people

  • Unanimity of majority?

    • More important – dissent reduces conformity

  • Difficulty/ambiguity of situation?

    • More ambiguity gives higher conformity

  • Relative status of majority?

    • Higher status leads to greater conformity

psychlotron.org.uk


Other studies of conformity l.jpg
Other Studies of Conformity wrong?

  • Situations where there is no clear cut right answer

    • Jenness (1932) – estimating the number of beans in a jar

    • Sherif (1935) – estimating how far a light appeared to move

psychlotron.org.uk


Conformity processes l.jpg
Conformity Processes wrong?

  • Informational Influence

    • Motivated by desire to be correct

  • Normative Influence

    • Motivated by need to fit in with group

  • Leading to:

    • Compliance

    • Internalisation

psychlotron.org.uk


Conformity processes13 l.jpg

Informational influence wrong?

Motivated by a desire to be correct

Need for certainty

Subjective uncertainty

Need for information

Private beliefs are likely

to change along with

public behaviour

Refer to social group

Conformity Processes

psychlotron.org.uk

Internalisation


Conformity processes14 l.jpg

Normative influence wrong?

Motivated by a desire to be accepted

Power of social group to reward or punish

Need for acceptance or approval

Public behaviour is

likely to diverge

from private beliefs

Conflict between self & group opinion/behaviour

Conformity Processes

psychlotron.org.uk

Compliance