Slide1 l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 15

psychlotron.uk PowerPoint PPT Presentation


  • 102 Views
  • Uploaded on
  • Presentation posted in: General

psychlotron.org.uk. psychlotron.org.uk. A. B. C. psychlotron.org.uk. A. B. C. psychlotron.org.uk. A. B. C. Conformity (Majority Influence). “A change in behaviour due to real or imagined pressure from other people”. psychlotron.org.uk. Asch (1951).

Download Presentation

psychlotron.uk

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

psychlotron.org.uk


Slide2 l.jpg

psychlotron.org.uk

A

B

C


Slide3 l.jpg

psychlotron.org.uk

A

B

C


Slide4 l.jpg

psychlotron.org.uk

A

B

C


Conformity majority influence l.jpg

Conformity (Majority Influence)

“A change in behaviour due to real or imagined pressure from other people”

psychlotron.org.uk


Asch 1951 l.jpg

Asch (1951)

  • A research study of conformity to group pressure

    • Will someone go along with an answer that is obviously wrong?

    • What is more important – being right or fitting in?

psychlotron.org.uk


Asch 19517 l.jpg

Asch (1951)

  • When all the confederates gave the right answer, the PPs made almost no errors

  • When the confeds gave the wrong answer, the PP went along with it 37% of the time

  • Of the PPs:

    • 75% conformed at least once

    • 5% conformed every time

    • 25% never conformed

psychlotron.org.uk


Slide8 l.jpg

Why would someone go along with an answer they knew to be wrong?

psychlotron.org.uk


Asch 19519 l.jpg

Asch (1951)

  • PPs reported conforming for different reasons including:

    • Genuinely doubted own judgement

    • Didn’t want to ‘upset the experiment’

    • Fear of rejection by confeds

psychlotron.org.uk


Factors that affect conformity l.jpg

Factors that Affect Conformity

  • Size of majority?

    • Not particularly important above 3 people

  • Unanimity of majority?

    • More important – dissent reduces conformity

  • Difficulty/ambiguity of situation?

    • More ambiguity gives higher conformity

  • Relative status of majority?

    • Higher status leads to greater conformity

psychlotron.org.uk


Other studies of conformity l.jpg

Other Studies of Conformity

  • Situations where there is no clear cut right answer

    • Jenness (1932) – estimating the number of beans in a jar

    • Sherif (1935) – estimating how far a light appeared to move

psychlotron.org.uk


Conformity processes l.jpg

Conformity Processes

  • Informational Influence

    • Motivated by desire to be correct

  • Normative Influence

    • Motivated by need to fit in with group

  • Leading to:

    • Compliance

    • Internalisation

psychlotron.org.uk


Conformity processes13 l.jpg

Informational influence

Motivated by a desire to be correct

Need for certainty

Subjective uncertainty

Need for information

Private beliefs are likely

to change along with

public behaviour

Refer to social group

Conformity Processes

psychlotron.org.uk

Internalisation


Conformity processes14 l.jpg

Normative influence

Motivated by a desire to be accepted

Power of social group to reward or punish

Need for acceptance or approval

Public behaviour is

likely to diverge

from private beliefs

Conflict between self & group opinion/behaviour

Conformity Processes

psychlotron.org.uk

Compliance


  • Login