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SEMINAR ON M-COMMERCE

SEMINAR ON M-COMMERCE. PRESENTED BY AMIT.M.PATEL. INTRODUCTION. M-COMMERCE IS A LATEST BUZZWORD IN THE AGE OF NEW ECONOMY. MAKING ONLINE TRANSACTION ANYTIME OR ANYWHERE IS M-COMMERCE. e.g. WHILE YOU ARE TRAVELLING IN A CAR OR JUST TAKING AN EVENING WALK. DEFINITION.

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SEMINAR ON M-COMMERCE

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  1. SEMINARONM-COMMERCE PRESENTED BY AMIT.M.PATEL

  2. INTRODUCTION • M-COMMERCE IS A LATEST BUZZWORD IN THE AGE OF NEW ECONOMY. • MAKING ONLINE TRANSACTION ANYTIME OR ANYWHERE IS M-COMMERCE. e.g. WHILE YOU ARE TRAVELLING IN A CAR OR JUST TAKING AN EVENING WALK.

  3. DEFINITION • “M-COMMERCE IS THE USE OF MOBILE HANDHELD DEVICES TO COMMUNICATE,INFORM,TRANSACT AND ENTERTAIN USING TEXT OR DATA VIA CONNECTION TO PUBLIC AND PRIVATE NETWORKS.” (LEHMAN BROTHERS)

  4. THE WIRELESS ECONOMY

  5. CHARACTERISTICS OF M-COMMERCE • UBIQUITY • CONVENIENCE AND ACCESSIBILITY • LOCALIZATION • PERSONALIZATION • FORM FACTORS • BANDWIDTH AND CAPACITY • THE VALUE CHAIN

  6. THE M-COMMERCE VALUE CHAIN

  7. MAIN FEATURES OF M-COMMERCE • IMMEDIACY • CONNECTIVITY • LOCALIZATION • DATA PORTABILITY

  8. M-COMMERCE ENABLING TECHNOLOGIES • NETWORK TECHNOLOGIES • SERVICE TECHNOLOGIES • MOBILE MIDDLEWARE • MOBILE COMMERCE TERMINALS • MOBILE PERSONALIZATION TECHNOLOGIES • WIRELESS INTERNET STANDARDS

  9. M-COMMERCE APPLICATION & TRENDS • SMS • MICRO-PAYMENTS • FINANCIAL SERVICES • LOGISTICS • INFORMATION SERVICES • WIRELESS CRM SERVICES • OTHER MOBILE SERVICES

  10. PRIVACY AND DATA PROTECTION • REGULATORY ISSUES • MOBILE SECURITY

  11. THE MOBILE TECHNOLOGY LANDSCAPE

  12. M-COMMRCE CHALLENGE • IT INVOLVES INCREASING AVAILABLE WIRELESS BANDWIDTH. • NEED TO CONVERT EXISTING PDA AND CELL PHONES TO INTERNET-ENABLED DEVICES. • INFORMATION AND SERVICES MUST BE ADAPTED TO SMALLER SCREENS. • TO ESTABLISH AN INTEGRATION INFRASTRUCTURE, REDUCE IMPLEMENTATION AND OPERATION COSTS.

  13. TECHNICAL PROBLEM IN SUPPORTING M-COMMERCE TRANSACTIONS • MORE ERROR PRONE. • LOOSES NETWORK CONNECTION. • SHOULD BE ABLE TO CONTINUE TRANSACTION AFTER TERMINAL HAS BEEN RECHARGED OR REBOOTED AND COMMUNICATION HAS BEEN REESTABLISHED. • INFORNATION STORED FOR RECOVERY PURPOSE AT THE TERMINAL MUST NOT BE LARGE.

  14. VITRIA’S M-COMMERCE SOLUTION’S BENEFITS • RAPID & COST EFFECTIVE. • LOWER COST OF DEVELOPMENT. • EASY IMPLEMENTATION & MODIFICATION. • IMPLEMENTATION OF REAL TIME CUSTOMER MANAGEMENT. • ABILITY TO EFFECT REAL TIME CHANGES,GAIN REAL TIME VISIBILITY. • HIGHER REVENUES THROUGH EXCELLENT CUSTOMER SATISFACTION.

  15. CONCLUSION • RAPID ADVANCEMENT OF TECHNOLOGY AND REQUIREMENT FOR ANYTIME-ANYWHERE ACCESS IS INHERENT. • WIRELESS PLAYER NEED TO CAPITALISE ON M-COMMERCE BUSSINESS OPORTUNITIES.

  16. THANK YOU

  17. ANY INTERROGATION ?

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