Meet your dietitian
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Meet Your Dietitian:. Color Yourself to Health By Andrea Shelley. Purpose of Business Plan. To promote healthier choices offered in the cafeteria Maintain profit Introduce Registered Dietitian. Business Objective.

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Meet your dietitian

Meet Your Dietitian:

Color Yourself to Health

By Andrea Shelley


Purpose of business plan

Purpose of Business Plan

To promote healthier choices offered in the cafeteria

Maintain profit

Introduce Registered Dietitian


Business objective

Business Objective

To produce a 20% profit (not including discounts) on the lunch promotion “Meet Your Dietitian” theme day main entrée sold at the World Station in the Blessing Hospital Cafeteria.

To increase the percentage of customers who state that the “promotions/specials were compelling” in the Your Voice Counts Survey by greater than or equal to 5% within one week following the theme day promotion.


Market analysis

Market Analysis

Main competition: Tea Room

Set down or takeout

Static menu with specials

Located within the hospital


Price comparison

Price Comparison


Internal swot analysis

Internal SWOT Analysis


External swot analysis

External SWOT Analysis


Market segmentation

Market Segmentation

  • Determined using Your Voice Counts

  • Core Health leading to demands for healthy food options

  • Menu variety

    • 58.8% of cafeteria customers stated that they eat in the cafeteria 4-7 times per week

    • Provide desired meal choices for college students to seasoned workers


Target market

Target Market

  • Hospital Employees

  • Middle aged

    • Average age of 47

  • Caucasian

  • Participants of Core Health


Marketing strategy

Marketing strategy

  • Product:

    • Healthy meal

    • Dietitian to answer

      questions

  • Price:

    • A la carte

    • Entrée = $3.89

    • Side dish = $1.29

    • Dessert = $1.49

  • Place:

    • Blessing Hospital Cafeteria

    • World/Demo station

  • Promotion:

    • Banner

    • Blessing emailed newsletter

    • Menu board flyer


2 x 3 banner

2’ x 3’ Banner


Sales forecast

Sales forecast

  • Evaluated similar products served in cafeteria

  • Added 15% to average

  • Salmon = 86 servings

  • Green beans = 80 servings

  • Blueberry Cobbler = 160 serving

    • 15% not added


Equipment resources

Equipment Resources

  • Refrigerator

  • Grill

  • Stove

  • Stockpot

  • Hotel pans

  • Half pans

  • Tongs

  • Slotted spoon

  • 3 oz scoop

  • 4 oz scoop

  • Convection oven

  • Cutting Board

  • Cutting Glove

  • Chef’s knife

  • Whisk

  • Mandoline

  • Warmer

  • Mixing bowls

  • Sheet pans


Food resources

Food Resources

  • Collaborated with Purchaser

    • Proved scaled recipes

    • 10 days prior to event

  • Food ordered through Sysco

  • Changes made to recipes as needed

    • Frozen peaches used in place of fresh

    • Fresh blueberries mixed with frozen blueberries


Entr e sales and cost analysis

Entrée Sales and Cost Analysis


Entr e profit analysis

Entrée Profit Analysis


Evolution

Evolution

  • To produce a 20% profit on the lunch promotion “Meet Your Dietitian” theme day main entrée sold at the World Station in the Blessing Hospital Cafeteria.

    • Met!

    • 30.1% profit

  • To increase the percentage of customers who state that the “promotions/specials were compelling” in the Your Voice Counts Survey by greater than or equal to 5% within one week following the theme day promotion.

    • Not Met

    • 2% increase


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