meet your dietitian
Download
Skip this Video
Download Presentation
Meet Your Dietitian:

Loading in 2 Seconds...

play fullscreen
1 / 19

Meet Your Dietitian: - PowerPoint PPT Presentation


  • 117 Views
  • Uploaded on

Meet Your Dietitian:. Color Yourself to Health By Andrea Shelley. Purpose of Business Plan. To promote healthier choices offered in the cafeteria Maintain profit Introduce Registered Dietitian. Business Objective.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Meet Your Dietitian:' - joelle


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
meet your dietitian

Meet Your Dietitian:

Color Yourself to Health

By Andrea Shelley

purpose of business plan
Purpose of Business Plan

To promote healthier choices offered in the cafeteria

Maintain profit

Introduce Registered Dietitian

business objective
Business Objective

To produce a 20% profit (not including discounts) on the lunch promotion “Meet Your Dietitian” theme day main entrée sold at the World Station in the Blessing Hospital Cafeteria.

To increase the percentage of customers who state that the “promotions/specials were compelling” in the Your Voice Counts Survey by greater than or equal to 5% within one week following the theme day promotion.

market analysis
Market Analysis

Main competition: Tea Room

Set down or takeout

Static menu with specials

Located within the hospital

market segmentation
Market Segmentation
  • Determined using Your Voice Counts
  • Core Health leading to demands for healthy food options
  • Menu variety
    • 58.8% of cafeteria customers stated that they eat in the cafeteria 4-7 times per week
    • Provide desired meal choices for college students to seasoned workers
target market
Target Market
  • Hospital Employees
  • Middle aged
    • Average age of 47
  • Caucasian
  • Participants of Core Health
marketing strategy
Marketing strategy
  • Product:
    • Healthy meal
    • Dietitian to answer

questions

  • Price:
    • A la carte
    • Entrée = $3.89
    • Side dish = $1.29
    • Dessert = $1.49
  • Place:
    • Blessing Hospital Cafeteria
    • World/Demo station
  • Promotion:
    • Banner
    • Blessing emailed newsletter
    • Menu board flyer
sales forecast
Sales forecast
  • Evaluated similar products served in cafeteria
  • Added 15% to average
  • Salmon = 86 servings
  • Green beans = 80 servings
  • Blueberry Cobbler = 160 serving
    • 15% not added
equipment resources
Equipment Resources
  • Refrigerator
  • Grill
  • Stove
  • Stockpot
  • Hotel pans
  • Half pans
  • Tongs
  • Slotted spoon
  • 3 oz scoop
  • 4 oz scoop
  • Convection oven
  • Cutting Board
  • Cutting Glove
  • Chef’s knife
  • Whisk
  • Mandoline
  • Warmer
  • Mixing bowls
  • Sheet pans
food resources
Food Resources
  • Collaborated with Purchaser
    • Proved scaled recipes
    • 10 days prior to event
  • Food ordered through Sysco
  • Changes made to recipes as needed
    • Frozen peaches used in place of fresh
    • Fresh blueberries mixed with frozen blueberries
evolution
Evolution
  • To produce a 20% profit on the lunch promotion “Meet Your Dietitian” theme day main entrée sold at the World Station in the Blessing Hospital Cafeteria.
    • Met!
    • 30.1% profit
  • To increase the percentage of customers who state that the “promotions/specials were compelling” in the Your Voice Counts Survey by greater than or equal to 5% within one week following the theme day promotion.
    • Not Met
    • 2% increase
ad