Meet Your Dietitian:. Color Yourself to Health By Andrea Shelley. Purpose of Business Plan. To promote healthier choices offered in the cafeteria Maintain profit Introduce Registered Dietitian. Business Objective.
Color Yourself to Health
By Andrea Shelley
To promote healthier choices offered in the cafeteria
Introduce Registered Dietitian
To produce a 20% profit (not including discounts) on the lunch promotion “Meet Your Dietitian” theme day main entrée sold at the World Station in the Blessing Hospital Cafeteria.
To increase the percentage of customers who state that the “promotions/specials were compelling” in the Your Voice Counts Survey by greater than or equal to 5% within one week following the theme day promotion.
Main competition: Tea Room
Set down or takeout
Static menu with specials
Located within the hospital