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SWAP Presentation. The Next Generation of Lead Retrieval Experient James Wallace , CMP. SWAP Presentation. SWAP ™ Demo. Demo Show Credentials:

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Presentation Transcript
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SWAP Presentation

The Next Generation of Lead Retrieval

Experient

James Wallace , CMP

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SWAP Presentation

SWAP™ Demo

  • Demo Show Credentials:
  • Web mobile: https://swapwebmobile.experient- inc.com/ProductActivation.aspx (this also works for iPhone and Android users, they must download the app first)
  • Activation code: 0000000000000000 (16 zeros)
  • Badge ID#: 0
  • Use badge range 1001-1010 to capture leads
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SWAP Presentation

SWAP: What is it?

  • Lead capture smartphone app
  • Native app for:
      • iPhone
      • iPad
      • iPod touch
      • Android
  • Web-based app for all other data-aware smartphones
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SWAP Presentation

SWAP: how does it work?

  • Exhibitors purchase SWAP from Experient lead retrieval sales rep or on our Exhibitor portal
  • Email directs them to download SWAP
    • Apple’s iTunes store
    • Google’s Android Marketplace
    • Web address provided by show organizer
  • Email contains activation code
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SWAP Presentation

SWAP: how does it work?

  • Attendees all have unique numbers printed on badges
  • Number links to attendee data in registration database
  • Exhibitor inputs number into app
  • All demographic info is captured
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SWAP Presentation

Features for exhibitors

  • Integrates w/ registration database
  • Covers all ‘data-aware’ smartphones
  • Capture leads per salesperson and aggregate
  • Take notes within each lead
  • Qualifying questions
  • Native app off-line mode: NOT dependent upon continuous cellular connectivity
  • Can export list of leads
  • Each salesperson can view their leads on their device
  • Can view leads in DecisionPoint
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SWAP Presentation

Benefits for exhibitors

  • Flexibility to use own smartphone devices
    • Increase productivity: each salesperson can have own lead device
  • Capture leads anywhere: sessions, meetings, events, in the hallway, on the bus, etc.
    • No longer tied to just the booth
    • Measure productivity (quantity & quality of leads) of each salesperson
  • Ability to get deeper information: person who took lead and notes identified
  • Can use SWAP app, Optium readers or both
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SWAP Presentation

Benefits for exhibitors

  • Increased timeliness of leads
    • Leads are available in minutes
    • Can follow-up using various means at the show or after
  • Determine best leads through filtering data in
  • DecisionPoint™ portal
    • Buying timeframe, available budget, etc.
  • Measure ROI and prove value of exhibiting
    • Lead counts, penetration rate, etc.
  • Efficient alternative
    • No waiting to pick up or return lead devices
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SWAP Presentation

Features & benefits for organizers

  • Show organizer portal in DecisionPoint
  • Both SWAP and reader lead data are reported together
    • Leads by hour, day, attendee demographics, exhibitor, etc.
    • Can print specific exhibitor company reports to discuss lead collection
    • Prove show floor ROI to attract future exhibitors
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SWAP Presentation

If you have questions specific to this presentation, please feel free to email:

James Wallace

VP

Experient

[email protected]

Thank you for your time and attention.

Now, back to Mark Roth for the introduction of our next panel discussion.

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