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SWAP Presentation. The Next Generation of Lead Retrieval Experient James Wallace , CMP. SWAP Presentation. SWAP ™ Demo. Demo Show Credentials:

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SWAP Presentation

The Next Generation of Lead Retrieval


James Wallace , CMP

SWAP Presentation

SWAP™ Demo

  • Demo Show Credentials:

  • Web mobile: https://swapwebmobile.experient- (this also works for iPhone and Android users, they must download the app first)

  • Activation code: 0000000000000000 (16 zeros)

  • Badge ID#: 0

  • Use badge range 1001-1010 to capture leads

SWAP Presentation

SWAP: What is it?

  • Lead capture smartphone app

  • Native app for:

    • iPhone

    • iPad

    • iPod touch

    • Android

  • Web-based app for all other data-aware smartphones

  • SWAP Presentation

    SWAP: how does it work?

    • Exhibitors purchase SWAP from Experient lead retrieval sales rep or on our Exhibitor portal

    • Email directs them to download SWAP

      • Apple’s iTunes store

      • Google’s Android Marketplace

      • Web address provided by show organizer

    • Email contains activation code

    SWAP Presentation

    SWAP: how does it work?

    • Attendees all have unique numbers printed on badges

    • Number links to attendee data in registration database

    • Exhibitor inputs number into app

    • All demographic info is captured

    SWAP Presentation

    Features for exhibitors

    • Integrates w/ registration database

    • Covers all ‘data-aware’ smartphones

    • Capture leads per salesperson and aggregate

    • Take notes within each lead

    • Qualifying questions

    • Native app off-line mode: NOT dependent upon continuous cellular connectivity

    • Can export list of leads

    • Each salesperson can view their leads on their device

    • Can view leads in DecisionPoint

    SWAP Presentation

    Benefits for exhibitors

    • Flexibility to use own smartphone devices

      • Increase productivity: each salesperson can have own lead device

    • Capture leads anywhere: sessions, meetings, events, in the hallway, on the bus, etc.

      • No longer tied to just the booth

      • Measure productivity (quantity & quality of leads) of each salesperson

    • Ability to get deeper information: person who took lead and notes identified

    • Can use SWAP app, Optium readers or both

    SWAP Presentation

    Benefits for exhibitors

    • Increased timeliness of leads

      • Leads are available in minutes

      • Can follow-up using various means at the show or after

    • Determine best leads through filtering data in

    • DecisionPoint™ portal

      • Buying timeframe, available budget, etc.

    • Measure ROI and prove value of exhibiting

      • Lead counts, penetration rate, etc.

    • Efficient alternative

      • No waiting to pick up or return lead devices

    SWAP Presentation

    Features & benefits for organizers

    • Show organizer portal in DecisionPoint

    • Both SWAP and reader lead data are reported together

      • Leads by hour, day, attendee demographics, exhibitor, etc.

      • Can print specific exhibitor company reports to discuss lead collection

      • Prove show floor ROI to attract future exhibitors

    SWAP Presentation

    If you have questions specific to this presentation, please feel free to email:

    James Wallace



    [email protected]

    Thank you for your time and attention.

    Now, back to Mark Roth for the introduction of our next panel discussion.