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“Pharming” for Successful Visual Appeal. Alec Wilhelmi Eng. 250 10/8/12. http://proteinsindia.com/purchase/musclepharm. Muscle Pharm. “The Athlete’s Company” Sports nutrition s upplements Protein & recovery d rinks Pre-workout e nergy & fat l oss p roducts Denver, CO

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Pharming for successful visual appeal

“Pharming” for Successful Visual Appeal

Alec Wilhelmi

Eng. 250

10/8/12

http://proteinsindia.com/purchase/musclepharm


Muscle pharm
Muscle Pharm

  • “The Athlete’s Company”

  • Sports nutrition supplements

    • Protein & recovery drinks

    • Pre-workout energy & fat loss products

  • Denver, CO

  • Ad layout, Celebrity Endorsement, Motivation Theme

http://www.hotstocked.com/article/4992/muscle-pharm-corporation-otc-mslp-fights-for-the.html


Ad layout
Ad Layout

  • Attention to detail

  • Black & white

    • Color in select areas

  • Text placement

  • Visual pattern

    • Answers questions

      • Who? What?


Celebrity endorsement
Celebrity Endorsement

  • Joey Porter

    • NFL Linebacker

  • Appeal to Authority

    • + Fallacy use

  • Credibility

  • Brand Image

    • Elite Athletes


Motivation
Motivation

  • Key ingredient in physically active

  • Passion & emotion

  • “Confidence Built Here”

    • Connects MP with confidence


Conclusion
Conclusion

  • Ad layout, celebrity endorsement, motivation

    • Formula for success

  • Goals of advertising

    • Hold viewers attention, visual sales pitch

  • “The Athlete’s Company”

http://www.prometeus.nl/New-at-Prometeus-MusclePharm/en/news


Works cited
Works Cited

  • Muscle Pharm. Advertisement. BodyBuilding.com. BodyBuilding.com, LLC, n.d. Web. 23 Sept. 2012.


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