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SEM1 1.03. CAREERS IN SPORTS AND EVENT MARKETING. Why Learn About Careers in SEM?. If you love watching or playing sports, Going to concerts or fairs, Planning meetings for school clubs You might be interested in pursuing a career in sport or event marketing.

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Sem1 1 03
SEM1 1.03

CAREERS IN SPORTS AND EVENT MARKETING


Why learn about careers in sem
Why Learn About Careers in SEM?

  • If you love watching or playing sports,

  • Going to concerts or fairs,

  • Planning meetings for school clubs

    You might be interested in pursuing a career in

    sport or event marketing.

    1. Fast-paced, fun, and can be very rewarding

    2. Great number of career paths

    3. Accessible to people with different talents and

    Interests


Identify types of businesses that offer careers in sports event marketing
Identify Types of Businesses that offer Careers in Sports/Event Marketing

  • Teams (College, Professional, Amateur)

  • Venues (Coordination & Sales)

  • Sports Agencies

  • Parks & Rec Departments

  • Private Businesses

  • Sporting Goods Industry (Retail, Sales, B2B)

  • Technology (Websites, Apps, Research)

  • Media (Radio, TV, Magazines)

  • Event Planning

  • Fitness Industry

  • Agents

  • Marketing (Marketing Research, Sales)

  • Public Relations (Taylor)

  • Charities

  • Convention and Visitors

  • Hospitality Services

  • And many, many more….


Careers in sport marketing

CAREERS in SPORT MARKETING Sports/Event Marketing

Mr. Dawson working at Charlotte Motor Speedway in public relations.


Careers in sports marketing
Careers in Sports Marketing Sports/Event Marketing

1. Advertising

2. Sales

3. Ticket management

4. Market research and development

5. Promotions

6. Merchandising

7. Public relations

8. Media relations

9. Community relations



Director of marketing
Director of Marketing Sports/Event Marketing

Responsibilities

1. In charge of all marketing efforts

2. Oversees marketing sub-departments

3. Creates marketing budget for the organization

4. Allocates money to all the directors working beneath him/her


Advertising
Advertising Sports/Event Marketing

Design and create copy and

illustrations for print, broadcast

and social media

Examples include:

A. Designing a billboard ads

B. Creating ads to attract new

YMCA members


Advertising sales
Advertising Sales Sports/Event Marketing

A. Selling ad space in a team’s game-night

programs

B. Selling verbal ads to be broadcast over

the public-address system at games

C. Selling ad space on the jumbo scoreboard


Ticket sales
Ticket sales Sports/Event Marketing

A. Corporate sales

  • Selling private suite boxes to businesses

    B. Group sales

  • Suite boxes or seats sold to social groups or organizations

    C. Season ticket sales

  • Selling season or “full membership” tickets to individuals or companies

  • Side note: This is an easy way to get into sports.


Ticket management
Ticket Management Sports/Event Marketing

1. Responsible for the entire ticket-office staff

2. Allocates tickets to their proper outlets

3. Keeps detailed ticket sales records

  • -Nick Skrabalak

  • Director of Ticket Sales at Charlotte Motor Speedway

  • Adjunct Professor at Wingate University


Market research and development
MARKET RESEARCH and DEVELOPMENT Sports/Event Marketing

The systematic gathering, recording, and

analyzing of data about a specific issue, situation

or concern and use that data to create and

implement (to accomplish)plans.

This allows organizations to:

1. Identifies new markets

2. Develop plans to enter new markets


Promotions
PROMOTIONS Sports/Event Marketing

1. Sales promotion

2. Advertising promotion

3. In-game promotions attempts to communicate

with and entertain fans during an event.

a. Mascot races, Kiss Cam,

4. Walk-in promotions

a. When you walk in the venue you receive a free

hat, T-shirt or poster giveaways


Public relations
PUBLIC RELATIONS Sports/Event Marketing

1. Media relations

a. Distributes information to the media

b. Write press releases

c. Develop media guides

d. Organize press conferences

e. Manage press box


Public relations cont
PUBLIC RELATIONS CONT. Sports/Event Marketing

2. Community relations

a. Develops relationships with local community

b. Plan sport camps and clinics

c. Plan community nights at games and events

d. Schedule public appearances for athletes and

coaches

e. Respond to fan mail


Careers in event marketing

CAREERS in EVENT MARKETING Sports/Event Marketing


Comparing sports event marketing
Comparing Sports & Event Marketing Sports/Event Marketing


Hospitality
HOSPITALITY Sports/Event Marketing

  • 1. Coordinating travel schedules

    a. Flights

    b. Airport shuttles

  • 2. Reserving hotel rooms

  • 3. Arranging meals

  • 4. Arranging entertainment

  • 5. Welcoming guests as they arrive

  • 6. Passing out important papers and schedules

  • 7. Directing foot traffic


Sponsorship management
SPONSORSHIP Sports/Event MarketingMANAGEMENT

1. Securing corporate sponsors for events

2. Securing events for corporate sponsors by:

a. Helping them find events to sponsor that reach their target audience

b. Helping them find events to sponsor that are a good fit with their marketing goals


Volunteer and vendor coordination
Volunteer and vendor coordination Sports/Event Marketing

1. Volunteer coordination

a. Delegate responsibilities

b. Assign workers where needed

2. Vendor coordination

Organizes the following:

a. Food stands

b. Game tents

c. Rides


Personal traits needed in sem
Personal Traits needed in SEM Sports/Event Marketing

  • Competitiveness

  • Positive attitude

  • Problem Solving

  • Detail Oriented

  • Leadership

  • Creativity

  • Adaptability

  • Negotiation Skills

  • Flexibility

  • Time Management

  • Able to work under pressure

  • Multi-tasking ability

  • Initiative


Training for careers in sem
Training for Sports/Event Marketingcareers in SEM

  • Firm educational background

    • Marketing

    • Sport Management http://youtu.be/SDF6l-ORxfA

    • Sport Communication

    • Business

    • Hospitality and Tourism

  • You must volunteer and do internships

  • Network: It’s about who you know and who knows you?


Videos in sport management
Videos in Sport Management: Sports/Event Marketing

Baylor University: http://youtu.be/Soz9MbsracU


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