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Retail support to farmers through Direct Purchase 零售业通过直采项目支持农民

Direct Purchase Carrefour China 家乐福（中国）农民直采项目. Retail support to farmers through Direct Purchase 零售业通过直采项目支持农民. "2009 Fresh Business Model of Chinese Supermarket" Shanghai, Sept 18-19th, 2009 2009 年度家乐福在中国市场的生鲜商业模式 上海， 9 月 18 日至 19 日， 2009. Carrefour in china 家乐福中国.

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Retail support to farmers through Direct Purchase 零售业通过直采项目支持农民

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  1. Direct Purchase Carrefour China 家乐福（中国）农民直采项目 Retail support to farmers through Direct Purchase 零售业通过直采项目支持农民 "2009 Fresh Business Model of Chinese Supermarket" Shanghai, Sept 18-19th, 2009 2009年度家乐福在中国市场的生鲜商业模式 上海，9月18日至19日，2009

  2. Carrefour in china 家乐福中国 Carrefour in china 家乐福中国 Carrefour opportunities for farmers keep growing… 家乐福为农民提供成长的机会…… 2009: 139 stores 2009年：139家分店 Average 1.500.000 customers daily 平均每天1.500.000 位顾客

  3. Objectives of Direct Purchase直采项目的目标 Objectives of Direct Purchase直采项目的目标 • Establish direct supply from Chinese farmers to retail market • 建立中国农超对接的直采模式 • Optimize the supply chain by skipping intermediates • 由于取消中间商的介入 优化了供应链 • Distribute better the profit of the supply chain • 更好地进行了供应链的利润分配 • Improve food safety and freshness for Chinese customers • 为中国顾客改善了食品安全和新鲜度 Social Responsibility 社会责任 Food Safety 食品安全 Price 价格 Partnership 合作 Development 发展 Quality & Freshness 质量与新鲜度 Retail Price Optimization 零售价格的最优化 Farmer Training 农民培训 Planning 计划 Farmer Income 农民收入 Improve farmer training to meet retail markets requirements and food safety 农民培训帮助农民了解和符合零售商的要求和食品安全水平。 . Improve the level of income of farmers. 改善农民收入水平。 . Optimize the quality and food safety of fresh produce by going directly to the source 原产地的直接采购模式优化了食品的质量和保鲜度。 . Direct Purchase helps fighting food inflation by cutting middlemen commissions 直采由于取消中间商的费用缓解了食品的通货膨胀。 Long-term commitment to farm association development through campaign planning 直采活动计划帮助家乐福实现对农民合作社的长期承诺。

  4. Optimization of the supply chain 供应链的最优化 Optimization of the supply chain 供应链的最优化 Carrefour Direct Purchase Model focus on sourcing without any intermediaries 家乐福直采模式集中于跳过中间商的采购模式 Farmer 农民 Wholesaler 2 批发商2 Wholesaler 批发商1 Collector 采集商 Local Supplier 当地供应商 Hypermarket Customers 超市顾客 Farmer 农民 Farmer 农民 up to 30% Savings 节省30%的成本 10-15％ 10-15％ More income for farmers 为农民带来更高的收入 Less price for customers 为顾客带来更低廉的价格 More Freshness and better Food Safety control Development prospect for farmers 更好的食品保鲜和安全控制 为农民的发展带来了前景

  5. 2 Modes of Direct Purchase 直采的2种模式 Local 当地 Short-shelf life vegetables to deliver Local Carrefour stores 短保质期的蔬菜配送到本地家乐福门店 Example Jiangsu provinces 16 Farm Associations sourced 举例：寻找到江苏省16家农民合作社 National 全国 Mainly fruits for for long distance supply to CRF 主要水果单品长途运输到家乐福 Example: Urumqi Grape to GZ 举例：乌鲁木齐葡萄配送至广州

  6. Direct Purchase = Dedication to farmers 直采=对农民作出贡献 Direct Purchase = Dedication to farmers 直采=对农民作出贡献 • Exclusive conditions for farmers (No fee, short payment term) • 为农民提供的特殊条件（不收费，短期付款） • Dedicated team in origin to assist farmers 产地专责小组，协助农民 • (Quality control & problem solving) （质量控制和解决问题） • Monthly Direct purchase training (basic info to become DP supplier) • 每月直采培训（提供成为直采供应商的基本信息） • Special communication in-store only for farmer products 店内特殊沟通只为农民产品 • Direct Purchase communication on leaflet 宣传单页的直采信息 • Commitment on quantity 数量的承诺

  7. Skill Improvement steps : Farmer training 技巧改善步骤：农民培训 • Province Department of Commerce 省会商业部门 • City Agriculture Bureau 城市农业办公室 • Carrefour (China) Foundation for Food Safety 家乐福（中国）食品安全基金会 Organizer 组织方 • Food Safety fundamentals 食品安全基础知识 • Agricultural Modernization knowledge 农业现代化知识 • Production technical training 生产技巧培训 Key learning 重点学习知识

  8. 2007-2009 Carrefour DP achievements 2007-2009　家乐福直采取得的成就 2007-2009 Carrefour DP achievements 2007-2009　家乐福直采取得的成就 165 farm associationsCarrefour Direct Purchase suppliers from 2007 to 2009 52,000farmer households 35,000 Tons – 120 Millions Rmb Purchase 165家农民合作社作为家乐福直采供应商2007-2009 52,000农场　　35,000吨-120百万元采购额 Local Direct Purchase Short Distance 短途全国直采 National Direct Purchase Long Distance 长途全国直采 Products　产品 Apple, Orange, Papaya, Watermelon, Pineapple, Mandarin, Litchi, Pomelo, Cherry, Pear, Kiwi, Mango, Potato, Carrot, Chinese cabbage, Fresh Grape, Melon, Rice, Green bean, Dry grape 苹果，橘子，木瓜，西瓜，菠萝，蜜橘，荔枝，蜜柚，樱桃，梨，猕猴桃，芒果，胡萝卜，白菜，葡萄，甜瓜，大米，绿豆，葡萄干 Products　产品 Mainly vegetables　主要蔬菜 Tomato, Broccoli, Cabbage, Cucumber, Leafies, Eggplant, Radish, Stems, Condiments, etc… Local fruits: Watermelon, Peaches, Strawberry 西红柿，花椰菜，卷心菜，黄瓜，带叶类，茄子，萝卜，带茎类，香料等等 当地水果：西瓜，桃子，草莓 Farmer training　农民培训 Already 12 counties trained in HN, GD, SX, XJ, AH, SC, JX, FJ, GS, etc… 已在12个县进行农民培训：河南，广东，新疆，安徽，四川，江西，福建，甘肃等等 More 270 farm associations trained 已有270个农民合作社接受培训

  9. Objectives of Direct Purchase直采项目的目标 Target Direct Purchase 2008-2011 直采目标2008-2011年度 Target 2008 2009 2010 2011 50% 50% Direct Purchase 40% 30% 10%

  10. CONTACT CARREFOUR DIRECT PURCHASE TEAM家乐福直采团队联系方式 zhicai@carrefour.com (021) 387-84500 ext 522-271-142-772

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