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Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Web 2.0: The Future of the Internet and How It Affects You As a Project Manager. Presented by: Meredith Zachritz, Director of Product Management Journyx, Inc. Today’s Agenda - Introduction - Web2.0 - Why It’s Important - Examples of Web 2.0 Developments

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Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

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  1. Web 2.0: The Future of the Internet and How It Affects You As a Project Manager Presented by: Meredith Zachritz, Director of Product Management Journyx, Inc.

  2. Today’s Agenda - Introduction - Web2.0 - Why It’s Important - Examples of Web 2.0 Developments - How It Affects Project Managers - Q & A Participation during the presentation is welcome.

  3. My Background - MBA from University of Texas - 12 yrs in product mktg & software release mgmt - 8 yrs launching & managing products for Journyx

  4. What is Web 2.0? - Community-based – we create the content - Richer user interface - Componentized and pluggable - Web-based (services, not software)

  5. Why should you care? Web2.0 enables businesses to: - Connect/dialogue with customers/prospects - Offer coupons & increase sales - “Test the waters” with new ideas - Give the company a human side people can relate to - Share company news & updates - Promote branding - Use apps in conjunction with each other for maximum benefit - Perform competitive research & monitor industry

  6. It is said that if a frog is placed in boiling water, it will jump out… …but if it is placed in cold water that is slowly heated, it will never jump out.

  7. Twitter Tools - TwtQpon (twtqpon.com) - create exclusive deals for products/ services & share them with followers - Twitbacks (twitbacks.com) - free backgrounds for customized branding - Tweetdeck (tweetdeck.com) - integrate Twitter with other social media apps like Facebook & LinkedIn - TweetBeep (tweetbeep.com) - get alerts to keep track of what is being said about your company, products, etc. (Dell claims that Twitter has made them $1 million in revenue over the last year and a half!)

  8. Facebook Tools - Create a page for your business - Facebook Connect (developers.facebook.com/connect.php) - “APIs for developers that let users bring their identity and connections everywhere.” - Purchase Facebook Ads (facebook.com/help/?page=409) - Join Facebook Networks (facebook.com/help/?page=799) - Use Facebook Business Apps -(http://mashable.com/2009/01/22/business-facebook-apps/)

  9. LinkedIn Tools - Answer questions in your area of expertise to increase exposure:(www.linkedin.com/answers) - Purchase LinkedIn Ads:(https://www.linkedin.com/directads/start) - Use LinkedIn to generate prospect lists or to research companies - Use LinkedIn connections to get introductions to key people • Join groups and send direct messages • Pose questions to your entire network for greater visibility • Post news stories and start discussions • Schedule lunches and make contact face to face

  10. How can Web 2.0 help Project Managers? - Communication – project blogs, wikis - Instant messaging – Twitter, chat - Customized social networks – ning.com, wackwall.com(e.g. Salesforce's new app, “Chatter”) - Mind mapping for brainstorming – mindmeister.com, mindomo.com, mind42.com - Collaboration - Google docs & calendar, slideshare.net

  11. Voice Integration - Call Jott - “Who do you want to Jott?” - “Myself.” - “Beep” - “Curt, I loved your speech. You are a complete genius.” - Hang Up

  12. Voice Integration We’re working on entering time this way…

  13. Eclipse Visual Studio Hosted 6th Server Other IDE Enterprise Systems • Analytics on Demand: • Project • Person • Activity • Technology

  14. Mashup & Integration

  15. Browser Mashups /Plugins

  16. How Web2.0 Changes Projects - More stakeholders - Mashups introduce risks - Programmers want to write the latest stuff - Execs see new biz models and want some - Blogs/Wikis for project communication - IT is losing control

  17. Dangers of Web2.0 Employees have access to Twitter, Facebook, etc. & can potentially damage your company by: - Revealing confidential information (Congressman Peter Hoekstra tweeted his arrival in Baghdad during a secret Congressional delegation trip to Iraq.) - Acting inappropriately (e.g. ranting, public fights with others, “astroturfing,” the Domino's disaster) IBM & others have instituted social media policies to prevent this.

  18. Web3.0: A Mobile Era Flash, cloud computing & other technology has come to the smartphone Specific apps for IT provide: - Analytics - Network tests - Remote workstation access - Threat-monitoring - Bandwidth evaluation

  19. P5 - Per Person, Per Project ProfitabilityTM Chaos Overcommit, processes abandoned in crisis, can't repeat past success. Transition Track project labor hours on all projects – basic costs/ schedules visible to management. Structure Track time/rates and expenses on all projects – complete direct costs known. System Allocate indirect costs. Order Integrated with CRM or accounting systems, AKA Nirvana.

  20. Q & A

  21. Don't just plan... execute! (800) 755-9878 (512) 834-8888 WWW.JOURNYX.COM 9011 Mountain Ridge Dr. Travis Building, Suite 200 Austin, TX 78759

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