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The 10th anniversary ECR Europe conference & marketplace

The 10th anniversary ECR Europe conference & marketplace. Preliminary Programme outline. Plenary 1. The case for ECR (70 minutes). Session Chairs: Ed Lonergan, Gillette and Richard Holmes, Boots

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The 10th anniversary ECR Europe conference & marketplace

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  1. The 10th anniversary ECR Europe conference & marketplace

  2. Preliminary Programme outline

  3. Plenary 1. The case for ECR (70 minutes) Session Chairs: Ed Lonergan, Gillette and Richard Holmes, Boots • ECR visions from Carrefour and DanoneLuc Vandevelde, Carrefour (tbc) Franck Riboud, Danone (accepted) • The ECR research results and testimonials(IBM & Academic Partnership) • Case studyL’Oréal/Asda Champion: David Woodward and Vicky Belcher/ Gillette Facilitator: IBM/academics 25 min 30 min 20 min

  4. Plenary 2. Joint value creation (85 minutes) • Introduction and setting the scene for joint value creation 15 minHans Joachim Körber and Thony Ruys • Consumer trends 20 minMartin Sorell, WPP • Case: Unilever Albert Heijn 20 min • CEO interviews 30 min Lee Scott, Bruno Bichmoderator: Feargal Quinn Joint by ECR Europe co-chairs Champion: Sjoerd Schaafsma /ECR Europe project group

  5. Plenary 3. Driving efficiency and effectiveness (85 minutes) • How to unlock value:linking Joint value creation and driving efficiency and effectiveness –> joint business planning 15 min Roger Deromedi, Kraft • Value chain efficiency and sales growth are linked 20 minTesco - • Demand side case15 min Système U – Bel France • Collaboration along the entire value chain 20 min Metro – Procter & Gamble • Professional relations 15 min E.Toja Champion: Chris Stephens / Kraft Foods

  6. Plenary 4. The changing landscape – 75 minutes 30 min 30 min 40 min • Responding to discount: a new business model for food retailers Coca Cola Retail Research Council (confirmed) • Keynote: Bob Johansen, IFTF CEO Panel (4 people max.) • Terry Leahy, Tesco(accepted) • Patrick Rabain, L’Oréal(accepted) • Rudy Provoost, Philips (accepted) • Bob Johansen, IFTF Champion: Jean Luc Martin / Colgate-Palmolive

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