REV PRO Training Presentation

1. REV PRO Training Presentation October 12, 2006 Presented by: Patrick Ott de Vries Patrick.ottdevries@thomson.net “Offering everything Tape should have been and Hard drives should be”

2. Desktop drive for Record, Playback, Edit and Archive to REV PRO media based on Iomega REV technology • Low cost, disk-based removable digital media • Flexible Portable Affordable

3. REV combines advantages of a HDD… Flexibility of use Access speed and throughput Ease of use/application …with the advantages of videotape Cost effectiveness REV PRO: Offers best of both worlds… “TRUE” Non-linear media • Remove-ability • Portability • Durability

4. IT Media Format Comparison: Relative Performance Good Fair Poor

5. Media Comparison Chart

6. This is not a JAZ drive!!!!! • The customer raises Iomega and JAZ technology: • REV PRO is a clean room environment in both Disk and Drive and during the insertion process. • JAZ technology used HDD components, however treated the media and drive as OPEN environments.

7. Inside REV PRO™ Technology • Utilizes standard 2.5” notebook HDD components/technology • Removable disks contain only the hard disk platter and motor • Sensitive head assembly and electronics are located in drive bay Head Stack Assembly HDD Platter Drive Shutter Elastomeric Seal EjectMechanism DriveElectronics SpindleMotor

8. Platter and motor housed in removable cartridge REV™ Technology Sensitive Heads remain in the drive • Architected for removability • Media contains only the magnetic disk platter & motor • ruggedness, lower cost & smaller size • 2 stage loading for contamination control • Head cleaning mechanism • Low priced, readily available Reader/Writer

9. Cartridge Retention Pocket “Secure” Inserting a Disk 1 Clean Zone REV PRO Drive 2 REV PRO Drive 3 REV PRO Drive 4 REV PRO Drive

10. Post insertion contamination control Internal Filtering & Moisture Control System

11. Contamination Control

12. Performance: REV vs REV PRO Dual-Stream Performance 110 Mbps sustained 200 Mbps Max Dissolve 2-Streams 55 Write & Read 2-Streams Moving into High Gear!

13. Reliability in support of Professional environments • Drive insertions: Minimum 15,000 • Operating Altitude -300 to 4572 Meters • Operating Temperature: -10°C to 60°C, 8-90% humidity • Non-Operating: -40°C to 65°C, 5-95% humidity • Media Drop: up to 1.22 Meters (48 Inches) • Read/Writes: 1,000,000 write passes • Built to take it!

14. REV PRO Additional Key Features • Secure Erase and Shredding utilities • Eliminate previously recorded data and repurpose the media, a guarantee that the previously recorded content has been eliminated. • Master/User Password • Content on the media can be protected in the field or in the workflow, but also retrieved if the password is lost or forgotten. • Disk diagnostics • This provides users with the ability to determine "health" before deployment by tracking multiple drive and disk operations. • File based workflow • Designed for Post Production facilities transition to file based workflow. • Always File based

15. REV PRO is not just for the Camera! • Project Management • Use REV PRO to organize content into projects • Include all digital assets (video, audio, log files, notes, project files, tracksheets) on one piece of media. • Content Exchange & Distribution • REV PRO media is a low cost consumable that does not have to have an asset tag! • Near Line Archival • Use REV PRO to keep digital assets available for reuse.

16. Optical Solutions • Does not support True non-linear access to your data! • Data is written “flat” like tape. Has the same strategy as tape. • As a result will not support multiple streams and higher bit rates. • XDCAM Media write over is roughly 10,000 cycles, REV PRO…..1,000,000 cycles!

17. XDCAM (PD) Professional Disk • Media is advertised as supporting 72/144 Mbps. This is only in support of the media NOT THE CAMERA or in the workflow for Writes. For writes in 23GB it is limited to 36Mbps. • Performance limitation is due to a proprietary implementation of ECC within the disk to support the camera. • Other points with XDCAM optical media cartridge • It is a powered media inside the camera, at all times to ensure that the media is at the correct temperature for recording. • They are sacraficing media size and capacity to include ECC technology and consequently bit rate.

18. Cross Platform Compatibility • XDCAM will not be able to take advantage of future mass adoption of the Blue ray technology across desktops and notebooks. • Why? • The XDCAM PD version of Blue Ray technology is proprietary and specialized. • What is next for XDCAM PD media? • Two layer technology offering 46GB in capacity with performance support of 50Mbps.

19. Flash Media • Compact Flash and Panasonic P2 media • Advantages • High Performance • High Durability • Disadvantages • High Cost • Unprotected file system • Need additional devices and steps in the work flow, as the media is considered an Asset in the workflow.

20. What is JFS ( Journaled File System)? • A Journaled file system will maintain the integrity of the file system in the event of an unexpected failure of the file system. The File system can be effected by unexpected power down or environmental effects during a disk write/read process. • A Journaled file system can recover by the use of directory metadata and the use of a serial log containing bit maps. • Flash based media is FAT32….Why should your customers care? FAT32 is not a Journaled File System!

21. Activities Planned for 2006 • Launch REV PRO Labs • Launch new AD campaign • September: • TV Broadcast • Broadcast Engineering • October: • TV Broadcast • Government Video • Sound & communications • TVB Europe • Sonovision • Video & Audio Report – Netherlands • Develop Technical Manuals and Data sheets

22. Key Messages • Workflows/Applications • 1. High Capacity inexpensive storage in support of HD content exchange • 2. Automation in the support of near line project archival • 3. Quick access to files for edit in the workflow

23. REV PRO 2007 Macro activities • Public Relations • •Aggressive Review campaign for REV PRO 2nd Generation •Aggressive Media Coverage REV PRO 2nd Generation with Infinity BLT – user stories, case studies • Advertising • •Individual ad campaign targeting desktop, pro Av, camera, audio, photography, storage, mac magazines. Joint campaign with EDIUS. • •Web banners driving traffic to Rev Pro website. • Web • •Continue to update Microsite for REV PRO and include new products and OAP section • Major tradeshows • •NAB, BIRTV, IBC, InterBee

24. REV PRO Activities Planned for 2007 • •Media sized handout cards • •Update to Rev Pro Labs • •Sales/Data sheets Customizable for dealers and distributors • •Updated Launch Kits • •EDM Lights announcing products and product specials • •Product giveaways (Website promos / Dealer promos / Local events / etc) • •Workflow bundles in support of the Infinity Line • •Participate in GV roadshows sponsored by related products. • •Show stands and displays • •Demo units in support of OAP’s and Show activities

25. Deliver Capture Digitize Content To REV PRO Share with Others Play-out at Event Save Fast File Retrieve Share with Others Exchange Archive Original Digitized Content All Tracksheet and Project Data Securely Stored! Today’s Workflow File-Based Workflow

26. Open Alliance Partner (OAP) List List of Infinity/REV PRO ‘OAP’s’ as of September 2006

27. Workflow enablers for yesterday’s technology. • Fast Forward Video Scalable MPEG Recorder MOG Solutions Focus Enhancements

28. Here is the Future as GV sees it!

29. REV PRO • Strengths • •REV PRO is a low-cost consumable. • •Highly durable and re-usable transportable media in the workflow • •Professional level feature support in the workflow • Media that was born in the IT environment that supports the workflow and then applied to the camera. • Other media, purposed at the camera and then applied to the workflow.

30. REV PRO – Built Tough! Customer Trials and feedback! Where to Buy

31. Thank You! Presented by: Patrick Ott de Vries Patrick.ottdevries@thomson.net