welcome to the webinar on social media marketing
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welcome to the webinar on social media marketing. the #1 reason on social media for not making any money?. PART 1 / Nick Peall socializing your sales funnels. Social Sales Funnel (affiliate). Social Sales Funnel (services).

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Presentation Transcript
why use social proof

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation…

Not only does social proof overcome buying decisions, it helps guide consumer behaviour!

why use social proof?

why use social proof1

one study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof

"Informational Influence and the Ambiguity of Product Experience: Order Effects on the Weighting of Evidence". Journal of Consumer Psychology 

why use social proof?

why use social proof2

“selling… is telling the truth in a convincing way”

gather the facts and testimonials from happy customers to influence your marketing audience!when your prospects see you have satisfied clients it helps remove fears of post purchase disapproval

why use social proof?

why use social proof3

people find others’ opinions interesting

Testimonials attract attention and engage the viewer because people are curious about other people, especially when they are discussing a relevant product or service

why use social proof?

why use social proof4

soft selling works on social media!

advertising is often made of pushy sales copy, testimonials are subtly persuasive! most people

rather hearing a friend suggest something of interest, when compared to having it sold to them by a salesman or commercial offer

why use social proof?

edgerank strategies
EdgeRank Strategies

TIP 1: Ask Questions

  • Simple and effective
  • People love to talk about themselves
  • More interaction = higher EdgeRank
  • Great for consumer opinions & ideas
edgerank strategies1
EdgeRank Strategies

TIP 2: Post Games & Use Trivia

  • Very effective strategy
  • People want to show off their knowledge
  • Have predetermined days so people “look forward”
edgerank strategies2
EdgeRank Strategies
  • Ideas:
  • Where am I?
  • What am I listening to right now?
  • Where was our company founded?
edgerank strategies3
EdgeRank Strategies

TIP 3: Interact With Fan Engagement

  • Large part of your strategy
  • Fuel the discussion (Longer thread = higher EdgeRank)
  • Tip: Use the “trolls” to your advantage
  • Examples: Why? When? What? Where? How?
edgerank strategies4
EdgeRank Strategies

TIP 4: Use Facebook Questions

  • Located just above the Wall
  • Find hot-button topics in your industry and center your questions around them
  • Find passion points
edgerank strategies5
EdgeRank Strategies

TIP 5: Use Relevant Photos

  • Eye-catching strategy
  • Support status updates with photos
  • Action shots or product/service
  • Facebookers prefer to click than read
  • Hack character limits