The Site Specification By Jamaal Totten.
The Site SpecificationBy Jamaal Totten
Audience: Primary User (High School Student)Name: Nick OgleAge: 17Goals: Nick wants to find a university that matches his needs, then apply and be accepted. He also wants to feel connected to the university.Needs: Nickhas to find the appropriate Admissions Counselors.Behaviors: Nick is involved in many clubs at his high school. He has brothers and sisters and likes playing video games with them. He enjoys traveling and is fun to be around.Attitudes: Nick likes being able to express himself. He likes it when brands answer his questions before he asks them. He’s connected everywhere he goes with his smart phone and tablet. He has a constant drive to stay popular.
Audience: Secondary User (Current Student at HPU)Name: Alyssa HuntAge:19Goals: Alyssa wants to be an active member of the HPU community, get a good degree and land a great job. Needs: Stay informed with campus news and events.Behaviors: Alyssa is involved in her sorority and loves to go shopping with friends. She likes it when people make her feel important and recognize her accomplishments. Alyssa loves listening to music and spends evenings watching Jersey Shore.Attitudes: Alyssa is very confident. She likes to be up-to-speed on what’s happening at all times and she wants to be associated with brands that are like her – clean cut, stylish and ahead of the game.