ENTR8200 - Entrepreneurship for Mobile Development. Lecture 5. agenda. Marketing ( 2 ) Remember that assignment 3 is due today Quick exercise to practice marketing concepts Describe the importance of networking . Explain the importance of customer service and selling skills .
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‘Got You Covered’ insurance company sent out 1,000 direct mail letters, at a total cost $5,000 (in order to trial their direct marketing campaign). A summary of the results is as follows: