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The Power of Fundraising: Collaborating for a New Thing

Fundraising is a rich and beautiful activity rooted in prayer and gratitude. It is a confident, joyful, and hope-filled expression of ministry. This guide explores the essentials of successful fundraising, including building trust, understanding donor motivations, and telling compelling stories. It also provides examples of effective case statements and pitfalls to avoid.

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The Power of Fundraising: Collaborating for a New Thing

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  1. Desarrollo de “Casos”

  2. Converted… “Fundraising is also always a call conversion…Whether we are asking for money or giving money we are drawn together by God, who is about to do a new thing through our collaboration.”

  3. Encouraged… “Fundraising is a very rich and beautiful activity. It is a confident, joyful and hope-filled expression of ministry. “

  4. Prayerful… “From beginning to end, fundraising as ministry is grounded in prayer and undertaken in gratitude.”

  5. Prayer is the radical starting point

  6. Donors seek… …what?

  7. Credible, Unique Mission Leaders They Trust Financial Stability Donors seek…

  8. Quality programming, sound financial management, and effective public relations attract both people and dollars. Donors seek…

  9. Donors seek…

  10. Looking through the right set of eyes… Outsider Eyes Your reasons for seeking support are not necessarily their reasons for giving support. Their reasons are emotional. Psychological. They give to your promise. Your mission. Your vision.

  11. Looking through the right set of eyes… Outsiders want to feel their best heart beating. They want to feel how good they are, how special they are, what a difference there are making to the world – through your giving campaign.

  12. Impact • Income Donors seek… • Just • ask! • Message/ • stories

  13. 1 Based upon… Important and legitimate plans Goals Budgets Needs *specific and urgent Case Statement

  14. Nine Essentials 2 History Problem & the Opportunity Proposed Solution Your Unique Role Goals Fundraising Equation How to Give Leadership Case Statement

  15. Internal Uses of Case 3 Establish agreement inside organization Have a defined strategy Help enlist leadership Provide information backdrop for developing fundraising materials Create basis for institutional evaluation, priority-setting, and decision making Case Statement

  16. Examples of Case Expressions 4 Foundation proposals Appeal letters Brochures Web site Press releases Individual face-to-face conversations for education and solicitation Speeches Newsletters Case Statement

  17. 4 Case Statement

  18. Watch Out for Six Pitfalls 5 Undefined purpose Overstated emotionalism Pleading of needs Misunderstanding what motivates a prospective donor Vague plans Unsubstantiated grand claims Case Statement

  19. E-readers for Seminarians

  20. Está la visión para el futuro clara y objetivamente declarada? Explica el proyecto propuesto y la razón? Cubre los costos? Hay un claro sentido de urgencia? Se enfoca en la necesidad y aquellos a servir… y no en la institución? La copia esta orientada al lector? Estas invitado a ser miembro del programa? E-readers for Seminarians

  21. Closing Questions? Comments?

  22. So, we end where we began

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