Total audience research
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Total Audience Research. Paper City, State Date. Research Methodology. Newspaper Company Paper, Company Research Purpose: To determine the degree, method, and frequency of weekday and Sunday print and online reach . Sampling Procedures and Universe Definition:

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Total audience research

Total Audience Research

Paper

City, State

Date


Research methodology

Research Methodology

Newspaper Company

Paper, Company

Research Purpose:

To determine the degree, method, and frequency of weekday and Sunday print and online reach.

Sampling Procedures and Universe Definition:

The newspaper market was defined at the delivery level in the following ZIP codes.

Respondents were randomly selected according to industry accepted research guidelines.

Only adult members of residential households were eligible as respondents.

In total, 400 telephone interviews were conducted …

Survey was conducted by Certified Audit of Circulations (CAC), a nationwide membership organization based in Wayne, New Jersey.

CAC is a leading provider of market research services and is governed by a Board of Directors representing the publishing, advertising and distribution industries.

Findings:

Findings are stated within the defined distribution area (MS PowerPoint bar/pie charts) and are contained herein.


Total audience research

Total Audience Summary

  • Duplicated readers have been subtracted.

Source: Certified Audit of Circulations, Inc.

Total Non-Duplicated Web Readers within the past 30 days:

(% of total market adults)

Total Non-Duplicated Web Readers within the past 7 days:

(% of total market adults)

Source: Google Analytics

* Sunday – last Sunday

* Weekday – yesterday


Net combined audience weekday sunday and online unique readers past 7 days print and 30 days online

Net Combined AudienceWeekday, Sunday and Online Unique Readers(Past 7 days print and 30 days online)

Net Combined Audience

within the past 30 days:

(% of total market adults)

…of the 400 adults read the weekday, Sunday or online edition of the paper within the past 30 days.


Total audience research

Weekday and Sunday Non-Duplicated ReadersAdults who have looked into any part of the weekday or Sunday paper(Past 7 days print)

Combined Print Readership

within the past 7 days:

% of total market adults)

… of the 400 adults read the weekday, Sunday or both print edition of the paper within the past 7 days.

* Percentages may not add up to 100% due to rounding


Weekday and sunday print readership 4 00 adults were asked 4 00 adults were asked

Weekday and Sunday Print Readership400 adults were asked:400 adults were asked:

During the past seven days, have you read or looked into any part of a weekday edition of the paper?

During the past four weeks, have you read or looked into

any part of the paper?

Sunday Readers: (% of adults)

Weekday Readers: (% of adults)

* Percentages may not add up to 100% due to rounding


Total audience research

Frequency of Print Readership by Day of WeekWeekday readers were asked:When was the last time before today that you read or looked into any part of a weekday edition of the paper?

Sunday readers were asked:When was the last time that you read or looked into any part of the paper?

* Percentages may not add up to 100% due to rounding


Total audience research

Method of Print ReachHow did you get the paperyou read or looked into most recently? Did you or someone else in your household:

Weekday paper

Sunday paper

* Percentages may not add up to 100% due to rounding


Total audience research

Past 30-day Online ReadershipAll respondents were asked: Have you visited the website … in the past 30 days?…% of the 400 adults interviewed had visited … in the past 30 days.

Total Non-Duplicated Web Readers within the past 30 days:

(% of total market adults)

…% (..of 400) of the respondents were non-duplicated web readers within the past 30 days.

* Percentages may not add up to 100% due to rounding


Total audience research

Past 7-day Online ReadershipAll respondents were asked: Have you visited the website …in the past 7 days?% of the 400 adults interviewed had visited … in the past 7 days.

Total Non-Duplicated Web Readers within the past 7 days:

(% of total market adults)

% (…of 400) of the respondents were non-duplicated web readers within the past 7 days.

* Percentages may not add up to 100% due to rounding


Questionnaire

Questionnaire


Number adults per zip

Number Adults per ZIP


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