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Calendar for America

Calendar for America. Community Outreach – “Seizing the Opportunity” RDML John Kirby Chief of Information December 4, 2012. Navy Continuing to Rise in Importance. Past 30 days Pay attention Knowledge. But Challenges for Navy Remain.

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Calendar for America

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  1. Calendar for America Community Outreach – “Seizing the Opportunity” RDML John Kirby Chief of Information December 4, 2012

  2. Navy Continuing to Rise in Importance Past 30 days Pay attention Knowledge

  3. But Challenges for Navy Remain

  4. Americans Historically Show Support For Navy Despite Low Competitve Scores % Likely

  5. Exposure to Navy Messaging and Navy EventsPositively Impacts Attitudes Towards Navy Those who have read, seen or heard something in past 30 days about Navy being deployed constantly, Navy protecting commerce on oceans, or Navy being energy innovator are more knowledgeable, favorable, and likely to recommend Those who attended a Navy Week event are significantly more knowledgeable, favorable, and likely to recommend * * * * * * * Indicates statistically significant difference

  6. Americans Are Generally in Line with Navy Messaging, But Messaging Needs to Begin in Simpler Terms • As America’s Away Team, your Navy is agile, flexible, deployed around the world and uniquely positioned to defend our nation’s interest every day • Navy Message • Americans’ Understanding Need to Message in Public-Friendly Terms Navy protects and defends our country’s interests on the waters of the world

  7. Proposed Navy Messages for 2013 – Based on Gallup Message Testing • (Warfighting First) • The Navy protects and defends America on the world’s oceans. • (Operate Forward) • The Navy is deployed around the world, around the clock. • (Be Ready) • The Navy is ready to defend America at all times. 1

  8. 2012 Outreach By the Numbers What are They Hearing About the Navy? 160 million – War of 1812 Media Impressions 10 million – Attended Blue Angels Performances 7.2 million – Attended Navy Band Performances 670,305 - Attended Navy Week Events 583,100 - Toured our ships in War of 1812 Cities 75,000 - Students attending Navy STEM events 1,900 - Embarked carriers, ships and submarines

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