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Jaipur National University provides distance dual degree in marketing management. For more details visit http://www.jnujprdistance.com/online-courses/dual-degree-programmes/mba-pgdm/marketing-management.aspx

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Presentation Transcript
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organization.

Potential Careers

  • Marketing Manager
  • Operations Manager
  • Sales Manager
  • Marketing Head


Any Graduate


2 Year ( 4 Semester)



Semester I

Financial Management

Business Environment

Managerial Economics

Organizational Behavior

Human Resource Management (HRM)

Quantitative Techniques

Semester II

Strategic Management

Marketing Management

Management Information Systems (MIS)

Production & Operation Management

Research Methodology for Management Decision

Accounting for Managers


Program Structure

Semester III

Entrepreneurship and Small Business Management

Legal Aspects of Business

Principles and Practices of Management

Managing e-business

Retail Management

Production Planning and Control

Semester IV

Services Marketing and Customer Relationship Management

International Business Management

Advertising and Sales Promotion

Product and Brand Management

Industrial Marketing

Financial Service Marketing

For More Details Visithttp://www.jnujprdistance.com/online-courses/dual-degree-programmes/mba-pgdm/marketing-management.aspx