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SPEAK UP!

SPEAK UP!. Enhancing e-learning with social learning. Introduction. PANDORA Manufacture, market and sell handfinished, high-quality jewelry at affordable prices 11,000 employees including 7,800 in production facilities in Thailand 9,800 points of sale across more than 80 countries

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SPEAK UP!

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  1. SPEAK UP! Enhancing e-learning with social learning

  2. Introduction PANDORA • Manufacture, market and sell handfinished, high-quality jewelry at affordable prices • 11,000 employees including 7,800 in production facilities in Thailand • 9,800 points of sale across more than 80 countries • Owned-and-Operated, franchisees, distributors, multi-branded stores • Training as sales support function PANDORA COMPANY PRESENTATION

  3. The challenge • OBJECTIVE: To facilitate learning around products, and how to sell them, to enables sales staff to maximize sales and secure a positive customer experience. • TARGET AUDIENCE: Around 30,000, 18-25 y.o. female learners, highly diversified (culture, language, employer, previous experience, educational background, geography), high turnover • BUSINESS REQUIREMENTS: New product cycles every 2 months, non-performing products regularly retired, high growth environment = high expectations to performance PANDORA COMPANY PRESENTATION

  4. THE SETUP • Extensive, global e-learning program to support product and sales training. • Processes to cover to storyboarding, approval, translation, validation, publication and reporting • Supported by local, both formal and informal face-to-face training activities • LCMS: eXact Learning Solutions LCMS • Rapid Authoring: eXact Learning Solutions Packager • LMS: Cornerstone OnDemand • Translation: XLIFF formatted files to language vendor PANDORA COMPANY PRESENTATION

  5. The project • To investigate whether it is possible to enhance learning value of existing e-learning program by allowing the learners to create their own knowledge using social learning? • Bloom’s taxonomy PANDORA COMPANY PRESENTATION

  6. Existing e-learning • Point-n-click with text and product images, marketing videos • Multiple choice, drag-n-drop quizzing • Open-ended questions unavailable due to lack of resources • Mostly engages the users at the first level ”remember”, or at best the second level ”understand” PANDORA COMPANY PRESENTATION

  7. Proposed solution • Add open-ended questions into e-learning modules, which then links to relevant contextual forum in social learning environment (HTML href tag) • Involve local business unit in deciding which questions to ask • Let co-learners ”grade” the responses • Pilot test in UK (+3,000 learners) started June 2014 PANDORA COMPANY PRESENTATION

  8. Results • Social learning platform UI/UX challenges.. • Learners have a way to construct knowledge during their online training activity, and share that knowledge with other learners, and learn from and be inspired by each other • Learners are ”talking” • Learner engagement: Started at 9%, currently at 39% • Zero negative, insulting, offensive postings PANDORA COMPANY PRESENTATION

  9. THANK YOU!  @pferdinandsen

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