1 / 13

Communicating in Writing

Communicating in Writing. Tactical Elements for Written Communication. Planning and Developing the Message. Parts of a Message. Intro and Body: Direct approach Indirect approach. Conclusions: Goodwill Summary Sales. Planning and Developing the Message. Persuasive Messages.

jjobe
Download Presentation

Communicating in Writing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating in Writing

  2. Tactical Elements for Written Communication

  3. Planning and Developing the Message Parts of a Message • Intro and Body: • Direct approach • Indirect approach • Conclusions: • Goodwill • Summary • Sales

  4. Planning and Developing the Message Persuasive Messages 3. What are your audience’s needs? In what ways does your idea or proposal fulfill those needs? 1. How will my audience initially react to my proposal 2. How does my audience feel about me, my company, or my product or service? 6. Is this a sales proposal or a competitive message? If so, what do my competitors offer? How might I distinguish myself or my ideas favorably from my competitors? 5. What obstacles or objections must you overcome? 4. What benefits does your proposal provide to your audience?

  5. Planning and Developing the Message Persuasive Messages COMPONENTS Quality of the evidence TYPES OF APPEALS

  6. Planning and Developing the Message Persuasive Messages The AIDA Approach

  7. How Do I Deal with a Resistant Audience?

  8. Planning and Developing the Message Reports and Proposals

  9. Do Visuals Matter for Writing?

  10. Do Visuals Matter for Writing?

  11. Revising for Organization, Coherence, and Flow

  12. Revising for Style and Tone

  13. Tips for Submitting a Message Avoid using BCC, which may look sneaky

More Related