e-Business and e-Commerce. e-commerce and e-business. e-commerce refers to aspects of online business involving exchanges among customers, business partners and vendors.
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Search engines : pay-for performance advertisements. If a user clicks on a company’s ad, then the company is charged based on the number of click-throughs to its site generated by that ad. In turn, search engines monitor the number of times users actually click on a company’s add to determine its effectiveness and performance.
Google uses complex mathematical formulas that rank relevant Web pages based on factors such as
number of other Web pages that link to the site,
click-throughs and more.
Example: if a Web page contains keywords from a user’s search, the site is marked, and how many other Web sites reference this page is also noted. The more pages that reference it, the higher the number value Google assigns to it as part of its search formula. Google then calculates the results and returns the Web pages ranked in order of relevancy to the user.
An affiliate program is a form of partnership in which a company pays affiliates (other companies or individuals) on the basis of prespecified actions by visitors who click-through from an affiliate site to a merchant site.
Affiliates post links on each other’s sites in exchange for referral fees, which usually consist of a percentage of each sale or a fixed fee for click-throughs that result in sales.