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Presentation Transcript


Spring 2011 european tours proposal

Spring 2011 European Tours Proposal

Ellen Latsky

Tour Developer-Europe

Quest Specialty Travel


Tour development goals

Tour Development Goals

  • Focus on significant experiences

    • Preserve QST values

  • Price tours reasonably

  • Create learning opportunities

    • Offer local guides

    • Provide experts


Tour strategy objectives

Tour Strategy Objectives

  • Provide low cost tours

    • Use local transportation

  • Provide educational experiences

    • Have meaningful cultural exchanges

      • Utilize local knowledge of geopolitical history

  • Provide tours for different physical abilities

Aim

Higher


Development process

Development Process

Report

3

Review

Research

4

2

1

Request


Focus group data analyzed

Focus Group Data Analyzed


Focus group analysis trends

Focus Group Analysis-Trends

  • Trends for American Tourists

    • Concern for safety a high priority

    • Middle East and Asian travel less popular

    • European destinations more popular than Pacific Islands

    • Trip destination correlated to trip length


Focus group analysis findings

Focus Group Analysis-Findings

  • Major Findings by Age

    • 18-35 - look for adventure

    • 36-49 - seek culture experiences

    • 50-75 - desire to be safe and comfortable

    • 45-70 - travel more than other age groups combined


Focus group analysis conclusions

Focus Group Analysis-Conclusions


On line survey results

On-line Survey Results


Adventure series

Adventure Series


Mediterranean islands bike tour mallorca spain

Mediterranean Islands Bike TourMallorca Spain

Travel for 135 miles from Palma to La Puebla over 6 days

A view of the beach along the north side of Mallorca near the village of Alcudia.


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