Creating success for nc a new advocacy and legislative approach
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Creating Success for NC: A New Advocacy and Legislative Approach. Linda H. Weiner, Special Assistant for Engagement and Economic Development NC Community Colleges www.nccommunitycolleges.edu. Where We’ve Been….

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Creating success for nc a new advocacy and legislative approach

Creating Success for NC: A New Advocacy and Legislative Approach

Linda H. Weiner, Special Assistant for Engagement and Economic Development

NC Community Colleges

www.nccommunitycolleges.edu


Where we ve been

Where We’ve Been…

  • Lots of “love” but funding level doesn’t reflect our work, scope, & NC’s needs

  • Examined success of Mississippi: What could we learn?

  • Realized a need for a new approach – no matter what the economic outlook

  • Time to say: We love the “love” but we need $$$


Where we ve been1

Where We’ve Been…

  • This led to the Collective Strength and Work of:

    • Local Trustees

    • State Board of Community Colleges

    • Community College Presidents

    • System Office

  • Has been presented to:

    • Business Champions

    • Faculty Association

    • Student Governments


Where we are

Where We Are….

  • One budget strategy over two biennia

  • One simple ask: an additional $1,000 per student over 4 years

  • One slogan: Creating Success

  • Three budget areas:

    • Creating Success for NC’s Students

    • Creating Success in Critical Careers

    • Creating Success for NC’s Businesses


Creating success for north carolina s students

Creating Success for North Carolina’s Students

  • Faculty and Staff Salaries:

    • $119 million

    • Gets us to national average by 2013

  • Technology and Equipment:

    • $20 million

    • Request all T&E funding as recurring

  • Represents 70% of our total request


Creating success in critical careers

Creating Success in Critical Careers

  • Healthcare:

    • $37 million

    • Addresses State’s growing healthcare worker shortage

  • Technical Education:

    • $18 million

    • Recruit for, re-energize and re-emphasize careers demanded by State’s economy


Creating success for north carolina s businesses

Creating Success for North Carolina’s Businesses

  • Customized Training Programs:

    • $7 million

    • First increase in a decade

    • Combine with new flexibility to meet growing worker training needs


Creating success 1 000 per student over 4 years

Creating Success: $1,000 per student over 4 years


Creating success 1 000 per student over 4 years1

Creating Success: $1,000 per student over 4 years

The Bottom Line:

$1,000 X 201,000 FTE = $201 million


Creating success advocacy and legislative info

Creating Success: Advocacy and Legislative Info

  • “Creating Success” tagline won the hearts of our committee

  • For Example:

    • Creating Success in North Carolina

    • Creating Success in Johnston County

    • Creating Success in Healthcare

    • Creating Success in Manufacturing

    • Creating Success for our Students


Creating success advocacy and legislative info1

Creating Success: Advocacy and Legislative Info

  • Words that resonated about what we do:

    • Hope

    • Opportunity

    • Jobs

  • Working on new ads, templates, etc. using the “look and feel”


Creating success advocacy and legislative info2

Creating Success: Advocacy and Legislative Info

  • What we’ve accomplished:

    • Selected a marketing firm

    • Created a Legislative leave-behind

    • Template for Success Stories and for delegation presentations

    • Started drive for 1,000 success stories

    • Developing TV/radio ads


Creating success advocacy and legislative info3

Creating Success: Advocacy and Legislative Info

  • What can you do?

    • Help incorporate the slogan, “Creating Success” and “hope, opportunity, jobs” into everything you do

    • Look for opportunities to push our successes/budget requests internally and externally


Creating success a new advocacy legislative approach

Creating Success: A New Advocacy/Legislative Approach

15

10/27/2014


Creating success advocacy and legislative info4

Creating Success: Advocacy and Legislative Info

Contact Info:

Linda H. Weiner

Office: 919.807.7146

Cell: 919.806.6902

Email: [email protected]


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