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Tourism in Maine: Overview and trends. Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005. CenTRO Center for Tourism Research and Outreach. Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries

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Tourism in maine overview and trends

Tourism in Maine:Overview and trends

Thomas Allen

Amy Hudnor

CenTRO – University of Maine

August 15, 2005


Centro center for tourism research and outreach
CenTROCenter for Tourism Research and Outreach

  • Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries

  • A partnership of the University of Maine System, tourism industry, and the State of Maine.

  • Jointly administered by UM and USM

  • Education and training

  • Research and outreach



Maine is a “drive” market….

Of the overnight pleasure trip visitors to Maine:

  • 30% are from Massachusetts

  • 50% are from New England states

  • 69% are from Northeast US

Source: Longwoods International, 2003 Visitor Study


Visitors to Maine are drivers…

Source: Longwoods International, 2003 Visitor Study


Visitors in Maine are drivers…

Source: Longwoods International, 2003 Visitor Study


Places most often visited by overnight visitors to maine
Places most often visitedby overnight visitors to Maine

Portland 36%

Kittery 28%

Freeport 26%

Moosehead Lake 4%

Eastport 2%

Madawaska 2%

Source: Longwoods International, 2003 Visitor Study


Tourism and travel expenditures
Tourism and travel expenditures

By all overnight and day visitors to Maine

2000$5.4 billion total

2003$6.1 billion total

Source: Longwoods International, 2003 Visitor Study


Characteristics of overnight visitors
Characteristics of overnight visitors

Since 2000, visitors to Maine are more likely to be:

  • Older (Median age 46.4 versus 45.1)

  • Childless (76% versus 73%)

  • Better educated (69% versus 61% with some college)

  • White collar (75% versus 71%)

  • Higher income (%61 versus 56% with $50K+)

Source: Longwoods International, 2003 Visitor Study








Potential developments
Potential Developments

  • Plum Creek development in Greenville

  • Resort / rail development in Brownville

  • Fermata project to identify nature-based tourism initiatives


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