Tourism in maine overview and trends
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Tourism in Maine: Overview and trends. Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005. CenTRO Center for Tourism Research and Outreach. Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries

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Tourism in Maine: Overview and trends

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Tourism in maine overview and trends

Tourism in Maine:Overview and trends

Thomas Allen

Amy Hudnor

CenTRO – University of Maine

August 15, 2005


Centro center for tourism research and outreach

CenTROCenter for Tourism Research and Outreach

  • Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries

  • A partnership of the University of Maine System, tourism industry, and the State of Maine.

  • Jointly administered by UM and USM

  • Education and training

  • Research and outreach


Tourism in maine overview and trends

Source: Longwoods International, 2003 Visitor Study


Tourism in maine overview and trends

Maine is a “drive” market….

Of the overnight pleasure trip visitors to Maine:

  • 30% are from Massachusetts

  • 50% are from New England states

  • 69% are from Northeast US

Source: Longwoods International, 2003 Visitor Study


Tourism in maine overview and trends

Visitors to Maine are drivers…

Source: Longwoods International, 2003 Visitor Study


Tourism in maine overview and trends

Visitors in Maine are drivers…

Source: Longwoods International, 2003 Visitor Study


Places most often visited by overnight visitors to maine

Places most often visitedby overnight visitors to Maine

Portland36%

Kittery28%

Freeport26%

Moosehead Lake4%

Eastport2%

Madawaska2%

Source: Longwoods International, 2003 Visitor Study


Tourism and travel expenditures

Tourism and travel expenditures

By all overnight and day visitors to Maine

2000$5.4 billion total

2003$6.1 billion total

Source: Longwoods International, 2003 Visitor Study


Characteristics of overnight visitors

Characteristics of overnight visitors

Since 2000, visitors to Maine are more likely to be:

  • Older (Median age 46.4 versus 45.1)

  • Childless (76% versus 73%)

  • Better educated (69% versus 61% with some college)

  • White collar (75% versus 71%)

  • Higher income (%61 versus 56% with $50K+)

Source: Longwoods International, 2003 Visitor Study


Hospitality sales 2004

Hospitality Sales - 2004


Growth in hospitality sales 1990 to 2004

Growth in Hospitality Sales1990 to 2004


Importance of hospitality sales 2004

Importance of Hospitality Sales2004


Importance of hospitality sales first quarter 2004

Importance of Hospitality SalesFirst Quarter 2004


Importance of hospitality sales third quarter 2004

Importance of Hospitality SalesThird Quarter 2004


New lodging places

New Lodging Places


Potential developments

Potential Developments

  • Plum Creek development in Greenville

  • Resort / rail development in Brownville

  • Fermata project to identify nature-based tourism initiatives


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