Standing out in the Crowd

1. Standing out in the Crowd Getting Your Message Heard by the New Kids on the Block

2. Setting the stage • Located in Oxford, Ohio • 16,000 undergraduate students • 2500 graduate students • Primarily residential • 202-year tradition of excellence

3. The challenge

4. Miami Class of 2017: Born in 1995

5. Miami Class of 2017 • Expectations? • Digital natives?? • Laptops/tablets/smartphones/??? • Reactions? • Communication style – short, attention grabbing • Communications vehicles – what do they see??

6. History of MUnet

7. Approach • Team • Get the right persons on the bus • Schedule • Know the when, where, and how of your admission and acceptance process • Tools • Match the delivery and the message to the audience

8. Who’s on the bus? Who is included Why When

9. Schedule • Opportunities to make contact: • Acceptance • Confirmation • Orientation • First Year Move In Day • Other??

10. Tools Print materials

11. Tools myMiami portal

12. Tools • Email • Snail mail • Point of sale: • Miami Notebook • Face to face

13. Tools • Social media • Facebook • Twitter

14. March Messages: Wireless availability, Miami Notebook

15. April Messages: Support Admissions’ Yield Efforts

16. May Messages: Miami Notebook, services

17. June Messages: Support, Miami Notebook, services

18. July Messages: Be ready to come to campus!

19. August Messages: Connecting to network, tvguide, support

20. September Messages: Support, support, support

21. Survey Results: Post Move-in Day Did you receive the hang-tag and cards? Yes 81% No 19%

22. Survey Results: Part 2

23. Other sources of intel Support Desk tickets Resources Student Technology Advisory Committee Office of Residence Life Other??

24. Lessons Learned Understand your audience Begin planning early Support efforts of the Admissions office Aim for “just in time” messages Look for opportunities to make contact

25. Questions??