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Persuasive techniques

Persuasive techniques. How to get people to do what you say!. Avant Garde. the suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy. Avant Garde. Bandwagon.

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Persuasive techniques

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  1. Persuasive techniques How to get people to do what you say!

  2. Avant Garde • the suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy

  3. Avant Garde

  4. Bandwagon • the suggestion that everybody is using the product and that you should too in order to be part of the group e.g. a credit card company quotes the number of millions of people who use their card

  5. Facts & Figures • statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 m.p.h.

  6. Facts & Figures

  7. Facts & Figures

  8. Glittering Generalities • "weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a famous sports personality says that a diet product might help you to lose weight the way it helped him to lose weight

  9. Glittering Generalities • "weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a famous sports personality says that a diet product might help you to lose weight the way it helped him to lose weight

  10. Glittering Generalities

  11. Hidden Fears • the suggestion that this product will protect the user from some danger e.g. a laundry detergent manufacturer suggests that you will be embarrassed when strangers see "ring around the collar" of your shirts or blouses

  12. Hidden Fears

  13. Hidden Fears

  14. Hidden Fears

  15. Hidden Fears

  16. Magic Ingredients • the suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s

  17. Magic Ingredients • the suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s

  18. Magic Ingredients

  19. Patriotism • the suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in Canada and employing Canadian workers

  20. Patriotism

  21. Patriotism

  22. Patriotism

  23. Plain Folks • the suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product

  24. Plain Folks • the suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product

  25. Plain Folks

  26. Plain Folks

  27. Snob Appeal • the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery

  28. Snob Appeal

  29. Snob Appeal

  30. Snob Appeal

  31. Testimonial • a famous personality is used to endorse the product e.g. a famous hockey player recommends a particular brand of skates

  32. Testimonial

  33. Testimonial

  34. Testimonial

  35. Testimonial

  36. Testimonial

  37. Wit & Humor • customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language

  38. Wit & Humor • customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language

  39. Wit & Humor

  40. Wit & Humor

  41. Wit & Humor

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