How to Track Call Only Ads Conversions?
This presentation is the property of its rightful owner.
Sponsored Links
1 / 11

How to Track Call Only Ads Conversions PowerPoint PPT Presentation


Blog Link: http://www.seo-service-provider.org/blog/google-adwords/track-call-only-ads-conversions/ You should check our blog post as we have written everything step by step with nice and clean images. Setting up Call only ads campaign is pretty straight forward but measuring the outcome is very complex! In this presentation, we are going to share why outcome measuring is complex for call only ads campaign. If you like this presentation please subscribe to our newsletter. We will add more important and uncovered tutorials in forthcoming days!

Download Presentation

How to Track Call Only Ads Conversions

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


How to track call only ads conversions

How to Track Call Only Ads Conversions?

http://www.seo-service-provider.org/


How to track call only ads conversions

How to Track Call Only Ads Conversions?

In this presentation, we are going to share why outcome measuring is complex for call only ads campaign.


How to track call only ads conversions

Call Only Campaign is Costly

You might think that call only campaign is very affordable but in reality call only campaign is not that affordable because call only campaign costs when clicked but not called!


How to track call only ads conversions

Call Only Campaign is Costly

Here is a screenshot of my conversation with a Google representative about this:


How to track call only ads conversions

People Like to Know About Your Business First

There may be few reasons why people just tap on the ad and close it before making the phone call?

They might be thinking, this action will bring them to your website instead of making a call!

They would like to know your business first. They like to see what you are offering. 

Hanging up before you or your representative receive the call!

They click due to interest!


How to track call only ads conversions

How to Track Call Only Campaigns Conversions

Google makes it confusing to track call only ads conversions. If you check this article, especially the “Monitor performance” section, you will have a double thought for sure! Check the statement under “Look at the performance of your call-only campaigns“.


How to track call only ads conversions

How to Track Call Only Campaigns Conversions

What does it mean? Does it mean, our client got 21 phone calls from Call Only ads campaign? Check the following image:


How to track call only ads conversions

How to Track Call Only Campaigns Conversions

Of course not! Our client got only 1 valid phone call out of 21 clicks. Under “phone calls” column, you can see there are 3 calls.


How to track call only ads conversions

How to Track Call Only Campaigns Conversions

1 call is missed, 1 call lasted for 12 seconds (we set 15 seconds to count a successful conversion when we set up Phone call conversion for this campaign. Therefore, 12 seconds call can’t appear under “conversions” column) and 1 call is the actual conversion as it lasted for more than 15 seconds (57) .


How to track call only ads conversions

We Asked Google to Change that Statement

That statement made usconfused. Hopefully, Google will remove or correct that statement pretty soon!


Thank you

!!!Thank You!!!

To find more Tutorials on SEO, SMM, SMO, Wordpress

Please Visit

www.seo-service-provider.org/blog


  • Login